Degree project in Logistics, 30 credits, The Business Administration and Economics Programme, Linnaeus University, 4FE05E, Spring 2013Authors: Ida Nilsson & Malin Skacke Tutor: Peter Berling Examiner: Helena ForslundTitle: Increased profit potential by controlling customers? ordering patterns -­? A case study at OatlyBackground:Oatly manufactures and sells oat-­?based products and deliveries are today carried out through an external distributor. The company is going through a re-­?organisation and will in the future be managing stock keeping and planning of deliveries with their own resources. The customers? present ordering frequency and volume differ substantially, leading to unnecessary costs.

Inledning: Som svar p? den l?nga traditionen av mejerikonsumtion producerar varum?rket Oatly alternativa produkter framst?llda p? havre (Oatly, u.?). I ett samh?lle som k?nnetecknas med h?rd konkurrens mellan f?retag och ett marknadsf?ringsklimat med medvetna och kr?vande konsumenter ?r det sv?rt att sticka ut och positionera sig (Hamzah et al, 2014). Oatly anser sig vara en drivande akt?r (Oatly, u.?) i debatten kring mejeriprodukters klimatp?verkan och har en m?ls?ttning att f?r?ndra beteenden i syfte att minska konsumtion av dessa produkter.

Since we all live in an increasingly globalized world where goods and money are transported more easily and with tougher competition, it is a natural step for Swedish companies to establish themselvs abroad in order to increase their gorwth rate and reach more customers. Today all of us belong to the same global network and the purpose of this thesis is to investigate which factors are important for companies when they choose to establish themselvs on a foreign market. The focus of the investigation has been the market of Germany and Spain, since both countries just like Sweden are members of the European Union, but still have quite different characteristics. We, the authors, have also been living in Spain and Germany during the time of investigation and writing. The companies we have chosen to look closer into are Abba Seafood, which now has merged with Procordia Food, and Oatly AB.