The thesis focuses on the measurement of situational factors affecting brand loyalty in purchases and consumption. A survey is conducted using previously developed scales and 199 respondents. Results show that for the particular product category (ready-to-drink recovery drinks), purchase frequency and the product experience have stronger effects on loyalty than do situational factors such as type of activity and perceived stress. Implications for managers are discussed and suggestions for further research is presented..

AbstractThis study deals with preschool children's ideas about water in our body. Ten children with the age of four to five were interviewed individually, the interviews were qualitative. The children were also asked to draw their answers and answer questions about a picture that represented the excretory system. The results of my study show that children did not have any knowledge about the water being vital for us. Preschool children had no knowledge of why it is important to drink water.

Recent statistic shows that about 28% of adolescents living in Stockholm drink alcohol at such a high level that their consumption counts as risky drinking. The correct term to use in this matter would be binge drinking adolescents.  In the more wealthy areas of Stockholm this group of binge drinking adolescents counts for as much as a third of the population. In contrast, the adolescents living in exposed areas do not drink nearly as much. Binge drinking adolescents in these areas only counts for 15%, nearly half as much as in the wealthy areas.In light of this the intentions of this study is to investigate which explanatory factors that can clarify the range-rated differences in binge drinking between adolescents in Stockholm.

The aim of this essay was to describe what some Macedonian men had to say about their own and the Swedish alcohol culture and which alcohol culture they identify with.I did five qualitative interviews with Macedonian men that had moved to Sweden. Some of the questions that were asked are whether or not age, country and culture is of importance when it comes to the alcohol culture you have? The most important question to be answered is whether or not the Macedonian men had changed their alcohol consumption after moving to Sweden.The answers to the questions and the result of the essay is that there is no ideal type of alcohol culture but that the Macedonian men all agreed that they still drink as their fellow countrymen and they dislike the Swedish way of drinking..

Every year, approximately 17 500 drunk drivers are sued in Sweden. Of these, only 10 percent are women. The women are therefore considered a minority. In this study, I have taken interest in how the female drunk driver is constructed implemented by the probation service. By using critical discourse analysis I have found that the woman in these investigations is contributed the role of a deviant in two senses.

As the title reveals this is a study of female college students alcohol habits in Kalmar,Sweden. During the spring of 2012 a total of 118 female students at Linnaeus universityanswered a survey about their alcohol habits. The survey reveled that as many as 67%percent of the answering female students (according to Audit) have risky drinking habits.The drinking habits are explained using Albert Banduras social learning theory in contextto the Scandinavian drinking pattern. The study concludes that female alcohol habits needeven further research. Furthermore the study shows that student initiation have an impacton the female drinking habits and that expectations of that students drink are to some extentimportant to the development of hazardous drinking habits..

The aim of this study was to examine consumers and producers view on beverages and it?s meaning for Skåne (a region in southern Sweden) and how to create a strong culinary region using beverages. It gets more common to connect food and tourism, where food and beverages can be used to attract visitors. The research methods used were qualitative and quantitative and the data was collected by survey and semi-structured interviews. The respondents weren?t aware of current beverage projects in the region.

The argument whether women should drink alcohol during pregnancy, has been debated for centuries. Women's drinking behaviour throughout the ages is not a static phenomenon but has changed in compliance with the customs of the time. The purpose of this study was not to evaluate if alcohol damages the unborn child, but rather to explore how women, who have just given birth and hence have become mothers, looked at alcohol in relation to pregnancy and motherhood. To accomplish this we have used a qualitative method with a semi-structured interview guide. What has turned out to be central to our conclusions is the fact that though, in today's society, there is access to newly produced science reports concerning alcohol in connection to injuries to the foetus, it is our belief that the demands and expectations directed on the mother are dominant in this matter..

Bakgrund: Förstoppning är ett av de vanligaste symtomen från mag- och tarmkanalen och att drabbas av förstoppning kan vara en hemsk upplevelse. Tillståndet påverkar personen både fysiskt, mental, socialt och existentiellt, vilket leder till försämrad livskvalité. Syfte: Att beskriva vilka icke-farmakologiska åtgärder som finns för att förebygga förstoppning hos äldre personer över 65 år. Metod: Studien genomfördes som en allmän litteraturstudie där vetenskapliga artiklar söktes i databaser på Internet och manuellt i referenslistor. Åtta vetenskapliga artiklar inkluderades i studien och dessa analyserades och utformades till ett resultat.

The essay aimed to investigate whether people choose light products or original products regarding dairy products and beverages as well as the motives for their respective choice. Finally the purpose was to find out where they had obtained the knowledge to make their choice and how they thought media had affected their choice. The method used was a qualitative decsriptive study with three focus groups consisting of six women aged 40-50, six women aged 20-30 and four men aged 25-35. Each interview lasted 2 hours. The groups were a selection of comfort.   The results showed that all respondents choose original products. The primary reason was because they thought that original products tasted better and had a better consistence.

AbstractWe are with this paper trying to identify some factors that have an influence on youths mental health. Our theoretical starting points are about how school, family, work, individualization, media and lifestyle effect youths mental health. This paper is based on three deep interviews and former reports. The result show how individualization in the community cause insecurity and the family band are breaking up more than before. Youth?s health effects negative by the ability to not get a job.

My study is about how parents talk to their children about alcohol. The purpose of my study was to study how young teenagers communicate with their parents about alcohol. I also wanted to find out if parents have any influence over their children's choice of drinking. I have chosen to look at these questions from the perspective that alcohol is a cultural phenomenon, that children is a part of a family system and that alcohol can be viewed as a part of the children's liberation from their parents. I used a qualitative research method and interviewed five young teenagers, who are students at upper secondary schools ("gymnasium" in Swedish) in Lund, they where all under 18 years old.

Warning labels can be used to change the attitude and behavior in the general public. The use of warning labels is also increasing and suggestions have been made to expand their use to more general food products. However, the research regarding the effects of warning labels and how other factors may influence them is limited.The purpose of this study was to develop the research on warning labels and the effects the strength of the brand might have on the warning label?s effect on more regular food products. To achieve this goal a 2x2 factorial design was used where over 200 respondents filled in four different forms.

In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

Abstract Westerholm, I. (2011). Gravidas hälsovanor. Hälsopedagogiska programmet. Akademin för hälsa och arbetsliv, Högskolan i Gävle.This study aimed to investigate whether pregnant women change their health habits following recommendations and, if so, find out where they get this information from.