Denna C-uppsats handlar om sĂ€rskrivningar i Internet-annonser. Uppsatsen innehĂ„ller tvĂ„ olika undersökningar: en frekvensundersökning och en attitydundersökning. I frekvensundersökningen har jag valt ut 100 företagsannonser frĂ„n www.blocket.seoch rĂ€knat antal sĂ€rskrivningar, vilket visade sig vara 41 till antalet. De 41 sĂ€rskrivningarna var fördelade över 24 annonser, bestĂ„ende av hela 36 substantiv samt 3 adjektiv, 1 verb och 1 adverb. Även tidigare forskning talar entydigt för att substantiv Ă€r den ordklass som sĂ€rskrivs allra mest, eftersom de ingĂ„ende leden gĂ€rna ses som enskilda enheter.

This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.

Det hÀr arbetet handlar om att göra en undersöka om de vanligaste webblÀsarna Firefox och Internet Explorer om de har problem att skriva ut vanlig HTML-kod. Arbetet var utformat att hÀmta de vanligaste HTML-elementen och CSS-elementen frÄn sex webbsidor. Det gjorde Àven en enklare fördjupning om varför webbsidorna avviker frÄn standarden frÄn första början. De elementen som togs fram tidigare anvÀndes sedan i undersökningar som fem olika personer har deltagit i. Testerna gick ut pÄ att personerna kollade pÄ testsidorna i Firefox och Internet Explorer för att se om nÄgot skiljde sig Ät mellan webblÀsarna.

This Master Thesis treats the non monetarian aspect about the Internet Portal from a consumer and company perspective. The purpose of this thesis i st o give or create a picture and a tool, a model for how the Internetportal could be evaluated an valued. By creating a so called Dynamic Scorecard the authors of this Thesis have created a model throug which the purpose of this thesis is served. Through this model the authors have come to the conclusion that the Internet Portal can be evaluated through both economic, social, service and technical factors as well as through what relationship the companies or consumers value concerning the Internet provider. The product of conclusions of this Thesis is that there are three main factors upon wich the Internet Portal is valued.

Problem area and purposeNowadays, 2006, the downloading of music and movies is an increasingly more burning issue. But while the music industry has made great progress in using the Internet as a distribution channel the film industry has been at a standstill for several years. Recently however there has been progress in the form of a few film companies beginning to offer their customers legal ways to acquire films over the Internet. But with this progress one central question arises, which this report will try to answer; what are the important factors for selling films as the Internet moves from primarily being a information channel to also functioning as a distribution channel? The purpose is to examine what the consumers find important when purchasing film, and to establish to what degree there is a substitution effect between DVDs and downloadable films.MethodThe report is first and foremost based on an Internet survey with a total of 383 participants.

AbstractTitle: Wikipedia as a source? Is it accepted in the studies of Media and Communications at Uppsala University? (Wikipedia som kĂ€lla? Är det accepterat vid studier i Ă€mnet medie- och kommunikationsvetenskap vid Uppsala universitet?)Number of pages: 38 (39 including enclosures)Author: Susanna SalomonTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/ Aim: The purpose is to study whether or not the Internet encyclopedia Wikipedia is an accepted source when a student writes a paper in Media and Communications at Uppsala UniversityMaterial/ Method: Qualitative research method based on interviews with teachers and on litterature.Main results: The study shows that there is no common view within the faculty whether or not Wikipedia could be used as a source when writing a paper in Media and Communications. Some accept it, others do not. The results show that the teachers of this subject at Uppsala University have not yet decided upon how to adjust to the new large information bank wich is Wikipedia.Keywords: Wikipedia, Uppsala University, sources, reliability, objectivity, collective intelligence, the Internet.

Samtidigt som anvÀndningen av internet i hemmet fortsÀtter att öka varje Är sker det Àven en ökning av identitetsstölder pÄ internet. Att detta har blivit ett vanligt problem i dagens samhÀlle kan hÀrstamma i vÄr oerfarenhet nÀr det gÀller att förhindra och hantera olika typer av attacker. Privatpersoner erbjuds ingen sÀkerhetstrÀning eller dylikt sÄsom de anstÀllda pÄ ett företag utan mÄste pÄ egen hand tillÀgna sig den kunskap kring identitetsstölder och dess skyddsÄtgÀrder som krÀvs för att de skall kunna skydda sig mot brottet.Syftet med studien Àr att undersöka vilken kunskap privatpersoner förfogar över kring identi-tetsstölder pÄ internet samt de skyddsÄtgÀrder som kan vidtas för att skydda sin identitet. Stu-dien syftar till att svara pÄ vilka skyddsÄtgÀrder som privatpersoner vidtar för att skydda sin identitet och om det finns skyddsÄtgÀrder som de har kunskap om men vÀljer att inte vidta och i sÄdana fall varför. En teoretisk referensram utformades genom en litteraturgenomgÄng inom omrÄdet.

Syfte och frÄgestÀllning: Internet har vuxit och dess anvÀndningsfrekvens har ökat enormt under den sista delen av 1990-talet fram till idag. Detta har resulterat till att Internet har blivit en central kommunikationskanal för den vÀsterlÀndska befolkningen. För företag och organisationer har Internet Àven blivit en viktig marknadsföringskanal. Internetannonsering blir ett allt vanligare företeelse och dÀrför ansÄg vi det intressant att studera hur de mest frekventa InternetanvÀndare, i detta fall unga vuxna mellan 20 och 30 Ärs Älder, upplever och uppmÀrksammar Internetreklam.Teori: Teoridelen börjar med en kort introduktion till Àmnet InternetanvÀndning och Internetreklam som följs av en kort genomgÄng av reklamforskningens utveckling. Den teoretiska utgÄngspunkten ligger pÄ mottagarstudier.

The purpose of this essay is to study the role of web radio in Sweden. To fulfill the purpose we have done a case study of two Swedish radio stations: Sveriges Radio AB, which is a public service station, and a commercial station called Mix Megapol. By interviewing two persons from each station and analyzing the contents of their web sites, we have tried to see how the relationship between radio, Internet and web radio looks like. Thus, our method is qualitative. We have come to many conclusion of which some are: The new medium web radio borrows qualities from the traditional radio.

 SammandragFler och fler mÀnniskor hamnar i en situation dÄ de behöver skapa sig ett namn pÄ internet. Detta Àr ett relativt nytt fenomen och vid skapandet av dessa namn vÀljer mÄnga mÀnnsikor att inte följa de namntraditioner som lÀnge har gÀllt för verkliga personnamn. Det finns dock mÀnniskor som vÀljer att byta förnamn Àven i verkligheten. I den hÀr uppsatsen undersöks vad som utmÀrker de namn som mÀnniskor anvÀnder sig av pÄ internet, vad som utmÀrker tillbytta förnamn samt vad dessa namngrupper har gemensamt och hur de skiljer sig Ät. Materialet bestÄr frÀmst av tillbytta förnamn och internetnamn insamlade frÄn tvÄ olika communities; Lunarstorm och Bilddagboken.

Webexhibits is a growing but unexplored, cultural phenomenon that indicates a new use of the Internet for cultural communication. In the essay two quantitative methods, logganalysis and websurveys, have been used to study the visitors in 5hus.nu. The purpose is to generate knowledge about webexhibits as a cultural manifestation and medium by studying the experience and actions of its visitors. To achieve the aim the paper explores the methodological questions of how to study webusers. Theories about the exhibition as a medium and the web as a virtual area of exhibits have been used to understand and interpret the results.

SÀkerhet Àr ett mÄste pÄ Internet, men det gÀller ocksÄ att skapa webbsidor som Àr trevliga att besöka och lÀtta att anvÀnda. Detta Àr inte alltid det enklaste att kombinera. Rapporten innehÄller grundlÀggande fakta om anvÀndarvÀnlighet och vilka sÀkerhetshot det finns pÄ Internet idag. Dessutom finns sammanfattningar frÄn tidigare forskning om hur anvÀndarvÀnlighet och sÀkerhet bör kombineras. Denna forskning innefattar presentation av lösenordsfÀlt, lösenfraser och captcha.Undersökningen baseras pÄ testning av hur ett lösenordsfÀlt bör presenteras, för att vara sÀkert och samtidigt anvÀndarvÀnligt.

Contents:The evolution of today?s computer influenced society has taken giant steps towards virtual reality, game addictions and the possibility of not having to meet the people we communicate with. What is a reality today?To give a more concrete image of our question we?ve chosen the online game World of Warcraft as an example and to describe our connection to an alternative reality. We have performed different investigations, interviewed both gamers and non gamers, all this to give us the opportunity to see if the term reality has started to change in a direction that will allow us to call this alternative world a reality, or if it?s just a world wide phenomena of for example gaming addiction.

The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

Engelsk titel: Greater opportunities than interests : Civic culture and deliberative discourse on Swedish NGO websitesThis is a critical and normative study, which examines a selection of Swedish NGO websites as potential forums for civic culture and deliberative discourse in the public sphere. Sociocultural, political and sociological and media and communication theories are combined.The work is made within a Habermasian tradition, but the importance of a hermeneutic methodology is stressed, along with the sociocultural perspective to reach an understanding of why citizens engage in politics. In contrast to much of the earlier research concerning deliberative discourses on the Internet, a more informal understanding of how people discuss politics is stressed.The questions are: What kind of civic role do the websites discursive dimensions address? What kind of civic identity do the users address in the websites resource dimensions?The empirical results are both discouraging and encouraging for advocates who put their trust in the Internet as a potential civic tool, in these times when neoliberal models of citiziens are prioritizing citizens as consumers, thus neglecting citizens as political actors. The study reveals that the websites show good results in general, regarding the civic roles and identities of the websites as both discourse and resource for the users.