This thesis advances an explicit, consequent, and wholesome ethnomethodological perspective on brand community. It recognizes brand community as a social problem ? something to be continuously solved and achieved. The two main perceivably stable features of the Nikonian community are (1) practical usefulness and (2) the social link. The authors suggest that both features are constantly accomplished through three types of aggregate behaviour (1) lurking, (2) ordinary membership, and (3) community citizenship behaviour (CCB).

Andelen svenskar som handlar online växer vilket skapar en stor potential för företag att öka sina intäkter på internet. Konkurrensen är dock hård vilket innebär att webbutiker måste arbeta med att få konsumenter att handla från just sin butik. Syftet med denna studie är att förklara vad kunder i Sverige efterfrågar för att de ska bli lojala gentemot webbutiker. Studien utgår från ett konsumentperspektiv och en enkätstudie har använts för att tillfråga konsumenter med varierande bakgrunder. För att besvara syftet har olika faktorer inom de fyra lojalitetsattributen, e-upplevt värde, e-kvalitet, e-tillfredsställelse samt e-förtroende använts.

We have in this study preformed a quantitative examination on how hooligans use film and new technologies to spread private videos on the Internet. With today´s technologies it is very easy for hooligans to publish their videos. In this study, we have choosen to do a questionnaire poll based on seven questions about what people think of hooliganviolence on online video sharing sites. We have also conducted an online interview with a former swedish hooligan. The people who participated in our study are all anonymous, and therefore we have no age or gender included in our study.

The aim of this thesis was to examin how librarians arepresented in the Swedish daily newspaper Dagens Nyheter.My research questions were: How are librarians and thelibrarian profession presented in articles in DagensNyheter? and What discourses can be identified in thearticles?I have analysed 69 articles from between 2012-01-01 and2013-01-01 by using discourse analysis as both theory andmethod.Three discourses emerged through the analysis: discourseabout librarians and litterature, discourse about librariansand censorship and discourse about librarians and thelabour market.The conclusions drawn from this study are that librariansare strongly associated with litterture and reading and withthe labour market. There are also clear tendencies thatlibrarians whish to change the old, stereotypical images thatthey are associated with, and do so by using humor..

This survey's main purpose is to highlight how the two Swedish newspapers Aftonbladet and Dagens Nyheter writes and describes four different school shootings. We wanted to find out if there is a general pattern of how school shootings are reported by the media. Two of the shootings occured in USA, Columbine and Virginia Tech, and two in Finland, Kauhajoki and Jokela. The analysis aims at three areas: the whole event, the perpetrator and the victim. We have used a qualitative content analysis with a semiotic model to examine the articles in the survey. The theories in the study is based upon views on social constructionism, media logic, stereotypization, representation, morale panic/media panic and media events.

Titel:Mediebilden av tillverkningsindustri ochtjänstesektor under finanskrisen ? En kvantitativ studie av innehållet i Dagens Nyheter och Göteborgs-PostenFörfattare:Anna Jägnefält och Stefan StrömbergUppdragsgivare:Västsvenska Industri- och HandelskammarenKurs:Examensarbete i Medie- ochkommunikationsvetenskap vid institutionen för journalistik, medier och kommunikationTermin:Vårterminen 2010Handledare:Magnus FredrikssonSidantal:59, inklusive bilagorSyfte:Syftet med studien är att kartlägga och analysera hur tillverkningsindustri respektive tjänstesektor har framställts i Dagens Nyheter samt Göteborgs-Posten under perioden augusti 2008 - mars 2010.Metod:Kvantitativ innehållsanalysMaterial:Ekonominyheter och åsiktsmaterial som berörtillverkningsindustri och tjänstesektor i DagensNyheter och Göteborgs-Posten under periodenaugusti 2008 t.o.m. mars 2010.Huvudresultat:Resultaten visar att mediebilden av respektive sektor i huvudsak är negativ under den undersökta perioden. Vad avser exponering förekommer tillverkningsindustri i Göteborgs-Posten i någothögre utsträckning än i Dagens Nyheter. Omvänt förhållande gäller vad avser tjänstesektor, d.v.s.

Titel: Miljön på uppgång ? En studie om hur miljöproblem uppmärksammades i Dagens Nyheter under 1960-­?talet Författare: Danielle Kisch, Ida Klingstedt och Ida Zakidan Uppdragsgivare: Monika Djerf-­?Pierre Kurs: Examensarbete i medie-­? och kommunikationsvetenskap vid institutionen för journalistik, medier och kommunikation, Göteborgs universitet Termin: Höstterminen 2012 Handledare: Monica Löfgren-­?Nilsson Sidantal: 58, inklusive bilagor Syfte: Att studera hur miljöproblem uppmärksammades i Dagens Nyheter under 1960-­? talet Metod: Kvantitativ innehållsanalys Material: Miljöartiklar i Dagens Nyheter under mars och oktober månad år 1962, 1964, 1966, 1968 och 1969. Huvudresultat: Sammantaget kan sägas att miljöproblem i Dagens Nyheter uppmärksammades mer med åren men genomgående gavs ett begränsat utrymme. När miljöproblemen väl uppmärksammades var gestaltningen främst ur ett nationellt perspektiv samt att det i majoriteten av fallen alltid fanns någon värdering. Överlag var industrin den vanligaste orsaken till miljöproblemen och de ämnen som berördes var ofta sammankopplade med just industrin.

Syfte: Att klargöra vad det finns för likheter hos de nyheter som publiceras av privatpersoner på sociala medier för att sedan plockas upp och bli till nyheter i de traditionella medierna.Metod: Kvalitativ forskning.Material: Fem nyheter som skapats av privatpersoner och publicerats på sociala medier och sedan plockats upp av traditionella nyhetskanaler.Huvudresultat: De fem fall som studerats i denna uppsats indikerar att man som medborgare, med rätt sorts materiellt, kulturellt och socialt kapital, i vissa specifika fall, har möjlighet att påverka den traditionella nyhetsagendan genom att publicera text eller video på sociala medier..

Many people perceive a division between an online world and the ?real? world outside of the World Wide Web. However, this view often leads to a reduced sense of importance ascribed to what takes place online, even though it affects life in very real ways. In our study we aim to explain the importance of how meaning is built in to sociomaterial compositions. By analyzing comment fields hosted by a Swedish IT-journal we illustrate how what is being said interplays with the technological platform in various ways.

This report represents a comparison between two different tools used to create an online store that was developed by two students at the Technical University in Jönköping. The web shop will be of great benefit to both customers and administrator in a food firm known as Mattias' Livs. The company wanted an online store that facilitates the sale section and gives a full control of their stocks. The aim of this thesis is to create an online store that offers customers the ability to shop online and help the staff to operate the company in a simpler and more efficient way, which reduces the need for human resources and thus leads to less costs for the company. The aim also includes a comparison between the two different tools used to create the online store.

This study examines the state of criticism in the arts section of Sweden?s largest newspaper Dagens Nyheter. The study stems from raised concerns about the failing position of arts criticism, dubbed ?the crisis of criticism?. Through an overview it compares the arts section of February 1997 to the arts section of 2007.

The aim of this thesis was to examine what expressions for objectivity there were to identify/find in newspaper journalism?s report about the FRA-law during the period 2008-06- 13 to 2009-10-14.We choose to analyze ten articles from the morning paper Dagens Nyheter and Svenska Dagbladet, five from each one. The method we used was a qualitative text analysis. We then designed an own model for the objectivity ideal from without the old theories that were available and also came with own ideas. Then we used that model as starting-point and designed key points to identify objectivity in the articles.Our thesis showed that the articles often fail when it comes to two key points.

Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

Mediebranschens verklighet har fo?ra?ndrats genom internets inta?g. Den stora fra?gan pa? allas la?ppar a?r hur framtidens nyheter kommer att konsumeras och finansieras. Syftet med den ha?r studien a?r att kartla?gga processen kring hur en lokaltidning i fo?ra?ndring anva?nder olika publikationskanaler, det vill sa?ga hur mediekonvergens etableras.