In Sweden, exercise takes a great part in people?s lives. Health and a good conditioned body go hand in hand. Many Swedes exercise in groups, with aerobics or a similar form of workout at a training facility. A regular workout lasts for about an hour and is accompanied by music.

Bakgrundochproblem:Revisionsbranschenstårinförmassivanyanställningsbehov.Samtidigtharrevisorsyrket,underdesenasteåren,blivitalltpopulärareblandekonomistudenter.Utmaningenförbranschenliggeriställetiattattraheraochrekryteradenmesttalangfullapersonalen.Medenstarkunderliggandebranschtillväxtochensjälvcentreradochkarriärorienteradgenerationsomnuäntrararbetsmarknadenkandetbliproblematisktförföretagenattlyckasattraherademesttalangfullaochkompetentastudenternatilljustsinorganisation.Syfte:UppsatsenssyfteärattskapaenfördjupadförståelseförhurdestorarevisionsbolagenarbetarförattattraheraochrekryteranyutexamineradeekonomistudenteriGöteborg,genomattundersökahurdearbetarmedexternemployerbranding.Avgränsningar:Studienbehandlarendastföretagensexternaarbetemedemployerbrandingmotstudenter.DetharävengjortsenavgränsningtillhurarbetetskerochproblematikentersigijustGöteborg.Metod:Genomenkvalitativmetodundersökstreavdefyrastörstarevisions-­?ochrådgivningsbolagensomtillvardagsbenämnsBigfour.DeföretagsomingåristudienärDeloitte,Ernst&YoungochKPMG.Studiensempirigrundarsigiinformationinhämtadgenompersonligaintervjuermedrespektiveföretag.Resultatochslutsatser:Studienvisartydligalikheteribolagensarbetemedochsynpåemployerbranding.Storviktläggsvidattunderarbetsmarknadsmässorocheventiföretagensregikommunicerapsykologiskaochfunktionellafördelarsomenanställningpåföretagenmedför.Alltförattattraheraochrekryterademestkompetentaochlämpadestudenterna.Vidareindikerarstudienattdeundersöktaföretagenharsvårigheterattpåettkonkretsättdifferentierasigfrånvarandra.Förslagtillfortsattforskning:Hurmottagsföretagensarbetemedemployerbrandingavstudenterna?Dethadevaritgivandeochavintresseattkompletteradennastudiemedstudierkringhurmottagarna,studenterna,idaguppfattarföretagenochderasemployerbrand..

This report describes a thesis project on 15hp. The purpose of the thesis project is to build a laser projector that reacts on sound waves and thus get a laser beam to draw visualizations of sound waves on a wall. The idea was that the design would be independent and not have to be plugged into any audio equipment. This was achieved by absorbing sound waves into a microphone. Another factor was to get a ?do it yourself? -feeling of the design and therefore it was chosen to be constructed using for example, old hard-drives.The result was a relatively large and bulky designed laser projector that can draw sound waves on a wall..

Employer branding är ett begrepp som är aktuellt bland företagen just nu och allt fler väljer att satsa på employer branding som marknadsföringsstrategi.Den här studien handlar om employer branding på Sandvik och begreppet employer branding.Syftet med denna fallstudie av en global koncern är att förklara och beskriva begreppet employerbranding, samt hur man arbetar med detta och vilka framtidsvisioner man har på Sandvik.Studien genomfördes med hjälp av kvalitativa intervjuer med ett antal nyckelpersoner på Sandvik som arbetar med employer branding. Resultatet presenteras utifrån de frågeställningar jag valt att besvara:Hur förklaras begreppet employer branding av ett antal nyckelpersoner på Sandvik? Hur ser dessa på arbetet med employer branding på Sandvik idag? Vilka satsningar inom employer branding anser nyckelpersonerna kommer att behöva prioriteras på Sandvik i framtiden? Studien visar att Sandvik har inlett ett omfattande employer branding arbete i samband med en ny strategi som gäller för företaget från och med första januari 2012. Studien visar också att informanterna har en tydlig bild av begreppet employer branding och vilka aktiviteter som kan sammankopplas med begreppet. Informanterna delger också vilka satsningar man ser att Sandvik behöver göra inom området employer branding..

This project will search for the sound in the contemporary landscape architecture, an attempt to combine music and land­scaping. In a first stage, I have searched for outdoor environments where loudspeakers are used, and sites with a concious sound design. The project will result in a sound design created for the park Frodeparken in Uppsala, Sweden. In my search for sites and examples of conscious sound, I have talked to the people behind the projects I found - landscape architects, sound artists and architects. Influences from different areas have been essential for me in the project.

Vår ambition är att bidra till en utveckling av SEBs Employer Branding genom en individanpassad segmentering och med det som utgångspunkt ta fram rekommendationer för vilka marknadsaktiviteter som ska utföras framöver. Det teoretiska syftet med vår uppsats är att tillföra ny generaliserbar kunskap inom Employer Branding genom att tillämpa en psykografisk modell vid analysen av SEB ? ett stort svenskt börsbolag inom finanssektorn..

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

In our everyday life we are constantly affected by sound; at home, on our way to and from work, when taking a walk through the woods and when we sleep. In discussions about sound one often talk about noise and to what degree a certain noise disturbs us. The positive qualities of a sound and what sounds contribute to the experience of a good environment is rarely discussed. The question of sound and the quality of sound is given more attention through the expansion of Stockholm, the city is becoming both bigger and more crowded. This raises new questions concerning the planning of the city e.g. should the changes of the sound quality in a place be one of the aspects taken into consideration when planning new buildings, are there ways to improve the sound quality in new building projects? Can we even improve the quality of sound in existing places by simple means? I have chosen to study four different areas in Stockholm; Hötorget, Mariatorget, Berzeliipark and Norrmalmstorg.

The meaning of being someone and standing for something is getting more important today in the Swedish business market. Our thesis has a qualitative approach that aims to study the usage of personal branding in the upper-management of Swedish organizations. Theories collected from literature and articles include marketing branding, personal branding and leadership. Our main target is to identify components that obtain usage of personal branding which are, attributes and strengths, communication, values, and vision and mission. The empirical data is gathered from six personal interviews with managers.

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..

This dissertation is a case study on the Co-branding between Prada and LG, ?The Prada phone by LG?. The purpose of the study is to broaden the understanding of Co-branding and the effects this type of collaboration can have on a company?s brand. The research questions are: ?What effects can a Co-branding have on a company?s Brand Equity?? and ?How can these effects be measured??.

When visiting Scaniaparken in Malmö you have the possibility of listening to music streaming out of grass-covered hills. In Helsingborg children can compose their own music and play for their friends on the playground. On a square in Nacka Strand you can hear birds singing in the quiet intervals of traf?c. What the places have in common are that they all contain sound installations.

In this thesis we present a qualitative study of Employer Branding through a perspective of gender. We examine the awareness of Employer Branding as a tool to break gender patterns in female and male dominated administrations in three Swedish municipalities. Six recruiters people were interviewed, including three pre-school managers and three managers of technical administrations, to see if there are any differences or similarities between the organizations? Employer Branding to break gender patterns. In addition to the interviews, the Web pages of these three municipalities were investigated through a contextual perspective.We found that our interviewees do use Employer Branding, but that they were not necessarily aware of its? meaning.

This report is written on commission by WSP Acoustics. The report studies the outdoor sound levels on school yards in Stockholm. The questions given by the company to be answered was what are the actual sound levels at diffrent school yards with low traffic noise and how can you construct a facade element that reduces the sound level from the outside and meet the indoor requirements. Mesurements for four hours was done at eight schools set north and south of the city centre. The measurement period included one school break and one lunch break.

There are a lot of different sounds in our sound saturated time. Noise is an unwishable soundand a high sound level can give short- or lingering problems for both children and adults.The purpose was to find out if and in that case why children and the activity at the pre-schoolaffects by a high soundlevel. Another purpose was to examine what the effects would be if thepedagogues set about the work to get a good sound environment at pre-school.The investigation was accomplished in shape of qualitative interwievs where six pedagoguesfrom different pre-schools answered questions about a high soundlevel.All of them have been educated to hearing pilotes.The result of this investigation shows that some pre-schools have a high sound levels but notall of them. In those cases where there is a high soundlevel are there often too many childrenat the same place on the same time. That makes the soundlevel even higher and both childrenand adults are getting tired.By improving the sound environment at the pre-school both children and adults often gets abetter activity.Keywords: high soundlevel, hearingpilot, noise, affects on children..