Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.

For the company to work well, it is necessary with a good economy, a high qualitative production and a well working system concerning the environment: the whole cycle on the farm needs to be working. At the same time, debaters about the environmental impacts are also requiring higher demands for the dairy farmers and therefore also the management programs. Management programs for feed evaluation calculations have been more developed over the years. Big amounts have been invested in the new feeding system with NorFor, but no one seems to have asked the dairy farmers what they themselves want to spend their money on, and what they need help with. For the dairy farmers it is necessary that the whole company is controlled in the right way, and much more than just feed evaluation is included in this.

When facing the fact that high yielding dairy cows has an increasing energy requirements, the practice of adding lipid supplements such as concentrates rich in palm oil and/or palm oil industry by-products become more common. Palm oil containing high levels of C16:0 causes high levels of free fatty acids (FFA) which are linked to larger milk fat globules (MFG) which affect the reaction of lipolysis resulting in rancid flavour and processing problems. Instead of using palm oil, rapeseed oil rich in C18:1 C18:2 can be used. In order to evaluate the effect of added C18:0 and C16:0 on milk lipolysis, 30 Swedish Red lactating dairy cows including 15 multiparous (MP) and 15 primiparous (PP) cows were randomly divided in three groups resulting in 3 10 cow-groups (5 PP and 5 MP cows per group) and fed one out of three concentrate mixtures: control (C), a standard concentrate mixture with no fat added; palmitate (P) as C plus the addition of palmitate methyl ester (10 % in DM basis); and stearate (St) as C plus the addition of stearate methyl ester (10 % in DM basis). Milk yield was registered, and milk samples were collected and analysed for milk composition, FFA content and size of MFG.

Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.

The aim of this study was to investigate how the process of implementing a quality management system for food safety was handled in four different food producing companies in Sweden. The aim was also to analyze what difficulties the companies face and the possibilities that arise when certified. Furthermore, the reason for implementation was discussed as well as the main expectations on the certificate. Implementing a quality management system is a good way of ensuring the quality and hygiene of the food production and it also increases the traceability of food products through the whole food chain. A food safety standard provides a method of preventing problems and crisis and it can also help to handle requirements from authorities, the market and others.

Bakgrund: Undernäring förekommer hos uppemot 30 % av äldre personer på särskilda boenden (SÄBO). Det är ett av distriktssköterskans ansvarsområden att upprätthålla en god nutritionsvård. Syfte: Syftet var att undersöka förekomst av undernäring bland äldre personer (65 år och äldre) på särskilt boende samt relationer mellan undernäring och fallrisk, risk för trycksår respektive nedsatt munhälsa. Vidare var syftet att undersöka vilka preventiva åtgärder distriktssköterskan erbjöd för att förbygga alternativt behandla undernäring hos äldre personer. Metod: Studien hade en kvantitativ ansats.

To get a good economy on the dairy farms the fertility control of heifers and cows is a crucial factor. It is also important to know which key parameters that should be tracked. In this work well established routines for heat detection have to be applied. When the dairy farmers use technical aid in estrus control it is important not to forget that technical aids can not replace the human eye. Approximately 50 % of all opportunities to inseminate are missed because clear signs of estrus have not been displayed and/or recorded. The cattle fertility has been declining over recent years. During the same time the cow?s proceeds have increased, consequently applying a higher pressure on the cow and the manager.

Obesity is the most common nutritional disorder, and is defined as an accumulation of excessive amounts of adipose tissue in the body. Obesity is a condition where an animal exceeds its optimum body weight by more than 10-25%. Risk factors associated with obesity may include breed, age, castration or high energy intake relative to energy consumption. The consequences of obesity are believed to be metabolic and hormonal changes, as well as cardiovascular and respiratory diseases, orthopedic problems, tumors and premature death. Prevention and early detection of obesity leads to better health care.

The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

I was assigned to the thesis as part of a project GMA AB (Ground Machinery Applications AB) is running. The project aims to develop a new method for injection of drilled holes in rock walls. Currently, the injections usually involve cement but the basic idea of the project is to replace cement with a supplement called Silica sol.Silica sol is known as a gelling liquid. The gel time is controlled by a mixing of saline. Depending on the amount saline that gets mixed in, the gel time varies.

Dagens ungdomar lagar för lite mat själva och konsumerar för mycket halv- och helfabrikat. De har växt upp i ett samhälle där snabbmaten är så lättillgänglig att de inte behövt eller känt behov av att lära sig laga mat, förutsatt att de inte har ett genuint intresse för matlagning. Denna brist på kunskap och erfarenhet kring matlagning resulterar i allt för ohälsosamma matvanor när de väl flyttat hemifrån och står på egna ben. När vi dessutom lever i en tid där skola, träningar och andra aktiviteter tar stor del av vår vardagliga tid, är den egna tiden i köket och viljan att försöka lära sig, något som lätt prioriteras bort. Syftet med detta examensarbete är därför att skapa ett designförslag, ett fiktivt supplement till ICA Bokförlags Rutiga Kokboken, som skall förbättra förutsättningarna för ungdomars vardagliga matlagning och därmed främja deras matvanor.

Bakgrund Övervikt och fetma är ett komplext världsproblem framförallt relaterat till en stillasittande livsstil i kombination med ett högt energiintag. En kostomläggning i samband med träning har betydelse för både viktminskningsresultatet samt risken att drabbas av överviktsrelaterade följdsjukdomar. Det har setts en svårighet i att avgöra vilken kostinformation på internet som ger ett långsiktigt viktminskningsresultat.Syfte Syftet med studien var att studera inställningar till kostråd hos personer som tränar i viktminsknings- eller viktstabilitetssyfte.Metod Till studien valdes en kvantitativ metod där en länk till en webbaserad enkät på 20 frågor delades via Facebook. Datamaterialet bearbetades och analyserades i SPSS version 22. Deltagarna grupperades in i grupperna viktnedgång och viktstabilitet, och undersöktes utifrån frågeställningarna.

One of Sweden?s sixteen national environmental objectives strives to decrease the impact on the climate. By 2020, green house gas emissions should be 40 % less compared to the levels of 1990 and a minimum of 50 % of the energy consumption should come from renewable energy sources. Because of this there is a great need of increasing the production of renewable energy. This is where biogas comes in as a competitive alternative.

The idea to this bachelor thesis was born after carefully following the coverage of Johan Persson and Martin Schibbye in Swedish media during their imprisonment in Ethiopia from June 2011 to September 2012. Based on our interest we designed two questions to answer throughout the thesis. These are:(1) How are Johan Persson and Martin Schibbye portrayed as journalists in the discussion about them that has taken place in Swedish media?(2) How is the journalistic profession described in the discussion about Johan Persson and Martin Schibbye in Swedish media? To answer these questions we decided to analyse texts that can be defined as the genre of opinion journalism, which all came from Swedish printed media. We have chosen 16 texts to analyse which show the variety of ways to write about Persson and Schibbye in the chosen genre during the chosen period of time. Opinion journalism is what newspapers use to attract readers, as they want to supplement the news coverage with comments and analysis from ?experts?. Persson and Schibbye were imprisoned in Ethiopia in June of 2011, and weren?t released until 15 months later, in September of 2012. To analyse our material we have amongst others used theories regarding social constructionism, representation, discourse, the journalistic identity and the journalistic ideals that exist in Swedish society.

Sahlgrenska Academyat University of GothenburgDepartment of internal medicine and clinical nutritionAbstractTitle: Can supplementation with vitamin E improve cognitive function in Alzheimer?s disease?Author: Malin Andersson and Elin LöfqvistSupervisor: Elisabet RothenbergExaminer: Anna WinkvistProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: 2012-04-11Background: Alzheimer?s disease (AD) is the most common form of dementia. As the average life expectancy rises the prevalence increases. The disease leads to gradual deterioration of cognitive functions. A recent Cochrane review describes how several studies demonstrate an increased oxidative damage in the brain in those with AD.