Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty.

 diskuterats flitigt, såväl på det nationella planet som på EU-nivå. Trenden pekar på ettbyggande där allt större vikt läggs vid den byggda miljöns energiprestanda. Redan idagsläget finns flera exempel på hus med ett mycket lågt energibehov, och antaletlågenergihus växer för varje år.I skrivande stund ligger kraven på bostäders specifika energianvändning på 110 kWh/m2år i Stockholm, men redan till nästa år finns förslag på att minska motsvarande siffra till90. Energimyndigheten genomför just nu ett arbete med att tolka EU:s direktiv om såkallade Nära nollenergihus och de preliminära resultaten indikerar att kravnivån för köptenergi kommer hamna kring 55 kWh/m2 år, vilket är i nivå med de rekommendationersom i dag återfinns i FEBY:s Kravspecifikation för Passivhus.Med utgångsläge i ett uppfört lågenergihus i Henriksdalshamnen i Stockholm har vi iarbetet analyserat olika energieffektiviserande åtgärders inverkan på effekt- ochenergibehov. Även de ekonomiska aspekterna förknippade med åtgärderna har studeratsmed hjälp av en modell för livscykelkostnader.Åtgärderna studerades inledningsvis individuellt för att ge en bild av hur stor påverkan dehar var för sig.

Since the end of the eighteenth century forest damage caused by the pathogen Gremmeniella abietina has been observed and documented. During the latest epidemic in Sweden more than 480 000 hectares forest land have been injured and this has lead to considerable economic losses. For the pathogen to succeed with infection, spore dispersal and colonization the right environmental conditions is required. The aim of this paper is to describe the diseased stands using site and stand characteristics and to evaluate the effect of these variables on the disease incidence. Further, the thinning performed during the time for spore dispersal and its relationship to injured stands is examined.

The goal of customer support is to help clients achieve maximum value in their services and products. Customer support is the public face of a company, which means that it is important to give the customer a positive experience and live up to customer expectations. Efficient customer support has become more important and studies show that customers who leave a company do so because of poor service. Customers' growing demands for higher quality and easier access to services means that companies must recognize the need to satisfy each customer. It is important that each customer receives the attention required and that customer needs are met quickly and flawlessly.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

Aquaponics is a food production system consisting of a consecutive cultivation of plants and aquatic animals, fish or shellfish, in recirculating water. The plants feed on the nutritious effluents from the fish tank and bacteria converts ammonia from the fish tank into nitrate that is absorbed by the plants. The plants receive nutrition and the fish gain purified water. The environmental impact of the production of fish meal and fish oil used in conventional fish feed includes a large consumption of fossil fuels with subsequent carbon dioxide emission. The aquaponic system can be made environmentally sustainable and self-supporting if supplemented with a vermicompost/vermiculture for the production of worm protein as a fish feed. Vegetable waste from the hydroponic part of the system can be reused as worm feed in the compost and the protein rich worms can be harvested, dried and grinded and brought back to the aquaculture as fish feed. As a first step in this direction, I have investigated the effect of recycling of vegetable waste in vermicomposts on the growth and number of earthworms (this was evaluated after harvesting). The hypotheses were that earthworms can be cultivated in the vegetable waste and that by adding manure to the vermicompost it is possible to obtain a nutrient content adequate to support a continuous worm harvest, in other words create a vermiculture. Eisenia fetida and Dendrobaena veneta were grown in 20 L bins containing peat mixed with either poultry or cattle manure. The proportions were 70% peat and 30 % manure. Discarded plant parts from lettuce cultivation was added to the vermicomposts (35 g per week) and water was supplied with 0.8 L per week.

Sahlgrenska Academyat University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: Oral intake of green tea and its effect on the appearance of UV-induced erythema, erythema solare ? A systematic literature reviewAuthors: Ernita Antoni Mulliqi and Pernilla GustafssonSupervisor: Sofia KlingbergExaminer: Ingrid LarssonProgramme: Dietetics programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: April 10, 2013Background: UV irradiation of the skin can cause erythema, clinically called erythema solare. The condition can exert pain as well as discomfort and may in the long term lead to negative effects including skin cancer. Green tea contains catechins which are substances with anti-inflammatory effect that may have positive effects on the skin. The intake of green tea is believed to have a protective effect against UV irradiation, since green tea extracts in lotions in previous studies have shown to increase the skin tolerance level against UV irradiation.Objective: To examine the scientific basis and determine whether an oral intake of green tea has a protective effect against UV-induced erythema.Search strategy: Searches in the scientific databases PubMed and Scopus were made to find suitable articles.

This thesis is the final part of bachelors program of Nuclear Engineering at UppsalaUniversity (program code KKI1). The work has been carried out in cooperation withForsmark Kraftgrupp AB. The topic studied deals with possible improvements ofefficiency at the planning department at block 2 in Forsmark i.e. FMP2.FMP2 plans and coordinates over 3,000 operations which is carried out during theannual overhaul of block 2 in Forsmark. Inspections, fuel replacement and repairs areincluded in the annual overhaul.

Introduktion/Bakgrund: Intresset för kost och hälsa har under de senaste åren ökat. Studier har visat att livsmedelsförpackningen är en av de främsta källorna till information om nutrition som finns tillgängliga för konsumenten. Därför är det viktigt att konsumenterna tillhandahålls korrekt information och inte vilseleds. Sedan år 2006, med tillämpning från 1 juli 2007, finns ny lagstiftning (förordning (EG) nr 1924/2006) gällande närings- och hälsopåståenden som mycket detaljerat reglerar hur ett påstående som används i marknadsföring av livsmedel får utformas. Syfte: Syftet med studien är att undersöka om närings- och hälsopåståenden på livsmedelsförpackningar följer gällande lagstiftning (förordning (EG) nr 1924/2006), och i vilken utsträckning detta sker. Det är således de faktiska förhållandena ute på marknaden som kommer att undersökas.

Bakgrund: Vid palliativ vård i hemmet förändras tillvaron såväl för den sjuke som för de närstående. Den sjuke har ofta svårt att äta vanlig mat och kan behöva tillförsel av konstgjord näring. Närstående kan uppleva ett stort ansvar för den sjukes näringsintag när han eller hon vårdas hemma. Adekvat näringsintag är av betydelse för det fysiska välbefinnandet. Men vad vi äter påverkar också livskvalitet i social, kulturell och psykologisk bemärkelse.

More and more preschools are choosing to reduce the sugar consumption. The reason is, inter alia, the increase of weight in the community, but there is also research showing that sugar is harmful to children. The discussions on sugar and children are also a hot media topic.I have chosen to use a qualitative method, interviews, to gather material for the essay. I have interviewed a teacher and a cook in three different preschools, in different municipalities. I have also looked at their various nutrition policies to see how the guidelines for their work on diet and health look like.

More and more preschools are choosing to reduce the sugar consumption. The reason is, inter alia, the increase of weight in the community, but there is also research showing that sugar is harmful to children. The discussions on sugar and children are also a hot media topic.I have chosen to use a qualitative method, interviews, to gather material for the essay. I have interviewed a teacher and a cook in three different preschools, in different municipalities. I have also looked at their various nutrition policies to see how the guidelines for their work on diet and health look like.

The milk production has developed rapidly the last years. The milk production per cow is increasing and the production units are larger with an increasing number of animals and a decreasing number of workers. Many milk producers invest in automatic milking systems (AM) to meet this change. In these systems the cows can voluntary decide milking frequency and usually the milking frequency are higher than two times per day. But how does the milking frequency effect the composition of the milk? The aim of the present study was to study the effect of milking frequency on the milk composition and the milk fat quality.

Title: Competition for small audit firms ? a qualitative study on possible competitive strategies and how the upcoming changes will influence competition on the audit market    Subject: Auditing Tutor: Margareta Paulsson  Authors: Per Dahlström and Martin Holmberg Purpose: The purpose of this study is to develop an understanding how smaller auditing firms use competitive strategies and why. The result aims to work as a support for owners and leaders of audit firms as they make decisions of how to compete in the future. We would also like to explore how smaller audit firms view the change of the mandatory audit, that is, our intentions are also to examine how they think the consequences on the market will be and their view on its affect on the competition of the market.    Methodology: Our methodological approach was characterized by a hermeneutic approach in order to explain and understand why the smaller audit firms do what they do. Our approach is a combination of inductive and deductive as it allows us to develop an understanding of the subject, then gather our empirical data and from that draw valid conclusions.

Assisted living is a relatively new form of housing that received a government definition in 2007 in conjunction with a government appointed investigation of future alternative accommodation for senior citizens. The type of accommodation is intended for seniors who have the need for increased security, which may be a consequence of that they feel anxious or lonely. It concerns ordinary homes with qualities that suit needs of seniors. There is no allowance from the local municipality required in order for seniors to apply for these homes and so assisted living should not be confused with nursing homes/ sheltered housing. The purpose of this study is to identify success factors for a winning concept for assisted living in the Gothenburg region, on behalf of Skanska Project development.