This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position  on their specific market. The thesis treats theories and empirical data to be  able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved.

This study is based on AgroSeas business idea from environmental problems to valuable resource, with the objective to optimize a method to purify the already eutrophicated Baltic Sea by harvesting water plants, mainly reed. The nutrients will then be recirculated to arable land through residues from biogas production. The amount of nutrients that can be removed by harvesting the biomass depends on the amounts of biomass and the nutrient content of it, which in turn is strongly dependent on the nutrient concentration of the surrounding water. Vegetation suggested in the study for an effective nutrient uptake is helophytes: reed, cattails, reed canary grass, reed sweet grass in shallower water and lemnoideaes: duckweed and nymphaeids in the deeper parts. Competitive species has high purification ability but requires regular maintenance to avoid channeling and overgrowth. Regarding time and method of harvest, effectiveness may be improved by: harvesting plants above the water level and after flowering, a border is kept, harvesting twice a season, a bigger machine and a regular maintenance. This literature has illuminated a major environmental problem and it has been suggested optimizations for a method for cleaning the Baltic Sea through harvesting water plants, but to get a definite answer for the optimal method for each site tests should be carried out, this because many factors determine to what is suitable for each, specific environment. .

The dog is unique in the way that the adult weight can vary 100 folds between the different breeds. Despite this, most of the breeds reach adult size before two years of age. For the large-breed dogs this means a very rapid growth when some of them can have a weight gain of up to 150 times their birth weight. The most rapid growth occurs when the puppies are between three to six months old and that kind of rapid growth during such a short period of time makes these large-breed puppies very sensitive to deficits and excesses of energy, nutrients and minerals. Some examples can be excess of energy, excess or deficit of minerals such as calcium and phosphorus or deficits of protein. The rapid growth can also make the large-breed puppies predisposed to some diseases affecting the skeletal and joints.

Customer satisfaction is a key aspect for many corporations, among them Exacta Distributionscenter. To raise their customer satisfaction, we have researched ways to raise customer satisfaction through the implementation of an error-handling system and recommendations on how the organization should function in the future. This paper describes how these recommendations and the application has been developed, through help in existing theories. This results in a customer portal with the main purpose to provide help in handling orders with errors, and several routines recommended to Exacta Distributionscenter. .

Customer satisfaction is a key aspect for many corporations, among them Exacta Distributionscenter. To raise their customer satisfaction, we have researched ways to raise customer satisfaction through the implementation of an error-handling system and recommendations on how the organization should function in the future. This paper describes how these recommendations and the application has been developed, through help in existing theories. This results in a customer portal with the main purpose to provide help in handling orders with errors, and several routines recommended to Exacta Distributionscenter. .

The Baltic Sea is threatened by eutrophication that largely is due to nutrient leaching from farmland within the catchment area. To solve this problem the surrounding countries cooperate within various configurations such as HELCOM and the EU-financed project Baltic Compass. Poor manure management in Russia has been discussed frequently the last couple of years. A literature review of different types of reports and legal acts is the core of this degree project which has been performed in connection to two ongoing research projects financed by EU (Baltic Compass) and SIDA. It is supplemented with interviews with Swedish agricultural consultants and travel reports from two occasions when I had the opportunity to discuss with Russians active within the agricultural sector. Different hypotheses were investigated and discussed. The environmental debate in Russia is quiet and there is a widespread approach that economic profit always trumps environmental concern ? a Soviet heritage that influence the Russian agriculture considerably. The Russian legal acts on stable manure management focus mainly on sanitary questions and only secondary on nutrient leaching.

This master thesis is an attempt to study the interface in itself, where the human meets the machine and the problems that can arise. I study a particular interface, namely the OPAC of Libra III. In 1999 IFLA presented recommendations for what an OPAC shall contain, and in one part of my master thesis I compare Libra III with these recommendations from my opinion. In another part of my master thesis I make an investigation where I let five by me chosen persons answer some questions from me, both by doing and verbally. I draw the conclusion that Libra III follows most of the recommendations of IFLA in a sufficient way.

The object for this study is a company developing and manufacturing vehicles for heavy transportation. The company distributes their products on a global market. Therefore the company is required to have efficient internal production development processes in order to successfully beat the competition. The purpose of this master thesis is to study how this particular company intends to implement their standardized theoretical product development process within their organization and how well it is done. We intend to identify and specify if the process has any unexploited capacity.

The purpose of this thesis is to examine how two separate museums have realised the task of digitizing their collections, as well as to learn what options, possibilities and resources have been available to them during this process. Additionally, the aim here is to find how the two museums have dealt with problems in connection to the digitization projects, since there are as-of-yet no established regulations or standards to guide them in their digitization efforts. However, national and international working groups seeking to establish better collaboration between archives, libraries and museums ALM institutions have recently begun to formulate recommendations and suggested standards. Some of these recommendations have been used here as a theoretical framework in the examination of the two museums. The research questions posed are: What options, possibilities and resources have been available to the museums in their digitization projects, in terms of economy, staff, technical equipment and time?; For what purpose are the museums digitizing their collections?; and How does their purpose influence the process and chosen procedures? Also discussed here is how the museums relate to some of the existing recommendations.

Background: The value of stock recommendations have been debated for a century andthe debate has escalated since Alfred Cowles (1933) published his research in ?Can StockMarket Forecasters Forecast?? As of late, savings in stocks has increased and the householdsare managing their savings more actively. The consequence of the increased interestin stocks has resulted in a growing market for stock recommendations. Not just financialmedia but daily newspapers have embraced this new found interest, hence stock recom-mendations can be found in almost all large newspapers in Sweden. Furthermore, this phe-nomenon has also lead to intensified research within stock recommendations.

The aim of this two years master?s thesis in library and information science is to study how children and librarians recommend books through the website Barnens bibliotek. In the scope of this aim it also tries to answer the following questions: What qualities in books do children and librarians respectively emphasize when they write book recommendations? How do they formulate the recommendations? And finally, how do their respective recommendations differ?To examine these aspects a total of 50 book recommendations were chosen and analysed through an hermeneutic approach. Out of these 50, 30 were written by children and 20 were written by librarians.

Background: Hand hygiene is the simplest and most fundamental means to prevent care related infections. It is of great importance that the guideline of hand hygiene is followed for the patient?s sake. Unfortunately, healthcare workers perform hand hygiene too seldom. If the patient comes down with a care related infection, the suffering will increase.

The purpose of this degree project is to investigate how horse keepers reasons about horse keeping and how the horse keeping looks like today. It is interesting to compare modern horse keeping with ancien recommendations and how the horses were kept then to understand how much in the horse keeping today that is based on traditions instead of research and science. The degree project was based on data from interviews of 52 horse keepers in five different municipalities. All interviews have been based from the same questionaire about how there horses are kept today, what they think about different housing systems, how they think horses will be housed in the future and what problems they think are the biggest in horse keeping today. The results shows that single boxes indoors are the most frequently used housing system today.

There is a great need to reduce nutrient leaching from arable land into lakes and oceans. By using several different types of models it has previously been possible to describe nutrient losses in a catchment area with a minimum unit of sub-catchment level. At present, it is instead desirable to model a smaller catchment with an opportunity to re-connect the results to the corresponding fields in the catchment. Such models already exist but they are not fully able to properly describe Swedish conditions and land characteristics in our region.With the approach of creating such a model, SLU has developed a project with this work as its first stage. The model is expected to be created under the working name SWE-model which stands for Soil Water Environment and is in this first stage supposed to apply the SOIL model in catchment scale. During the procedure to describe the first step in the process of developing such a model adapted to Swedish conditions and which works in the catchment scale with an area of about 10-30 km2, focus has been set on calculating the transport of water flow from different hydrological response units. Regardless of the processes occurring in the soil after the water has been added, it is assumed that all the water which flows from each simulated unit is drained.In the first step the hydrologic response units were identified based on land use and soil type in the study area. With the help of a script with functions that retrieve and transform data, certain units were chosen for simulation. The script was also created in this project. Finally, the model results were aggregated and summarized for each unique unit, for each sub-catchment, and also for the whole catchment.From the results it is possible to see similarities in the flow dynamics between modeled and measured data. The efficiency coefficient has been calculated to correspond to the mean of the measured values for the whole simulation period. With an automated calibration process the model should be able to perform better. The volume error gives an indication of overestimation from the model..

 The aim of this thesis is to examine men's attitudes towards literature, and how social norms affect their book reading, in order to contribute to the knowledge of why men's book reading is decreasing. This is realized through a discourse analysis of literature recommendations in men's lifestyle magazines.Two magazines, King of Sweden and Magazine Café, are examined through critical discourse analysis. Theories of discourse are combined with theories of gender to explore how gender stereotypes affect men's reading habits.The analysis shows that ideals of masculinity have a great influence on the book recommendations. Social norms, associated with gender, also seem to have significance to whether or not a book is considered suitable for men to read. These are, inter alia, norms of heterosexuality and violence.