The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in recalling their memories in follow up interviews. Theoretical perspective: We base our theoretical perspective on environmental psychology where we use the original M-R model, and include personal and situational variables suggested by Bäckström and Johansson (2006); where the latter variable includes the views by Turley and Milliman (2000).

Establishment can be described in many terms. This term is about a company that is establishing on the European market. For many companies, this can appear as a difficult, time- and resource taking process but to advance and develop it is not enough to have a good position on the Swedish market. The company Akzo Nobel Nippon Paint AB, which this composition is about, has taken the risk to leave the home country and explore the unknown. The process was careful and long-termed but also profitable.

The aim of this thesis is to study whether social welfare secretaries experience occupational pride and what affects this feeling. Previously made research indicate that occupational pride is essential for performance and work-related health. Research has also shown that social welfare secretaries often experience unhealthiness due to working conditions and a lack of professional self-esteem.This thesis is based on four qualitative interviews which have focused especially on critical incidents, according to the critical incident technique. This study has a hermeneutic, interpretative approach. As a theoretical framework, Pierre Bourdieu? s theory on social space and positions aswell as Aaron Antonovsky´s theory on Sence of coherence have been used. The result shows that the interviewed social welfare secretaries do experience occupational pride.

Bakgrund:För att ge patientsäker omvårdnad utifrån ett etiskt- och holistiskt förhållningssätt behövs välutbildade sjuksköterskor. Den verksamhetsförlagda utbildningen inom sjuksköterskeprogrammet ska medverka till att praktiska omvårdnadskunskaper införlivas och grundläggs hos den blivande sjuksköterskan. Det är viktigt att sjuksköterskestudenten får ut så mycket som möjligt av sin verksamhetsförlagda utbildning för att vara förberedd för det kommande yrkeslivet. För att förbättra kommande studenters lärandemöjligheter är därför en beskrivning av tidigare studenters erfarenheter och upplevelser av att lära sig omvårdnad på verksamhetsförlagd utbildning relevant att studera.Syfte:Att beskriva avgörande situationer som leder till att sjuksköterskestudenten lär sig omvårdnad under verksamhetsförlagd utbildning.Metod:Kvalitativ studie. Litteraturöversikt av nio vetenskapliga artiklar. Teoretisk referensram är Benners novis-expertmodell.

The aim of this study has been to create an understanding for the situation of an often forgotten group in foster care, the carers? own children. Our main focus has been the experience this group has of foster care, their experience of participation in caring for the foster children and their possible need of support and help. Our chosen method has been qualitative interviews with six adult children of foster carers, two men and four women. The theory used in this study has been Sense of Coherence.Our interviewees gave mainly a positive description of being part of a foster family even though they could give examples of difficult situation and of loss.

Communication is essential for the survival of an organization. The management formulates strategies to ensure thatthe organization will get to where they want it to go. The strategy is then communicated to the co-workers through the line manager. But who is to say that the co-worker experience the message the same way as the line manager or the management for that matter? The purpose of this study is toinvestigate how the middle managers at Southern Älvsborg Hospital experience strategic internal communication andfurther how they communicate with their co-workers.Through a case study approach, the case being the communication of the hospitals research strategy, I conducted 13 interviews.I analyzed the material from the interviews using a hermeneutical approach and I used an interpretative approach to get a deeper understanding.

The purpose of this thesis is to examine how reading different media forms can lead to different experiences for the reader and how they choose which media form to read. Two questions are posed in the study. Question number one is: How does the media form influence the reading experience of the book and question number two is: What reasons can be seen behind the different choices of media forms?The study is based upon qualitative interviews with six readers using different media forms. Two different theories are used for analyzing the result.

Bakgrund: Anorexia nervosa är en ätstörning där personerna har en förvrängd kroppsuppfattning och en intensiv rädsla för att gå upp i vikt. Detta leder till att personen använder olika metoder för att få en så låg kroppsvikt som möjligt. Sjukdomen debuterar ofta i tonåren och påverkar främst kvinnor.Syfte: Att beskriva unga kvinnors (12-25år) erfarenheter av omvårdnaden med Anorexia nervosa samt granska de inkluderade artiklarnas datainsamlingsmetod.Metod: Designen för litteraturstudien var deskriptiv och tio kvalitativa vetenskapliga artiklar inkluderades i resultatet. För att hitta dessa användes databaserna Cinahl, Medline och Scopus.Huvudresultat: I föreliggande studie har det visat sig att en god vårdrelation bidrar till trygghet och motivation till att tillfriskna. Det finns både negativa och positiva aspekter med att vårdas i grupp.

The core process is responsible for internal business development and is the process that runs through the organization and the results which creates a value for the customer. Some research suggests that identification of the client's conscious or unconscious needs clarifying the so-called core process in the organization and operations can thus be more effective. The study aims to identify and analyze the experience of the core process within child health care. The method has been interviews with nine managers and 10 clinic nurses in a county. The results show a lack of knowledge regarding core process and process work.

Background: Surgical complications has been the main cause of medical injuries and deaths worldwide. In 2008 WHO developed the checklist for safe surgery to reduce the number of surgical complications. The objective of the checklist is to strengthen already established safety routines and contribute to better cooperation and communication. Research shows that compliance to the checklist is deficient, which can affect patient safety.Aim: The aim was to study the extent to which theatre nurses participate in the use of the checklist.Method: Observational study was conducted with a descriptive design and quantitative approach. 24 observations were carried out with aid of an observation protocol of two surgical units at a hospital in central Sweden.Result: The results showed that Timeout initiated widely but compliance to all items was considerably lower.

Magnusson, A. ??it?s a matter of great importance actually?. Coping strategies to sexual consequences due to cancer treatment. Expectations on sexuality and rehabilitation.

Abstract Integrated mental training is a method that entails a systematic and long-term training of mental processes (thoughts, images, emotions) that aims to enhance performance as well as gratify feelings and improve thought processes. This training develops an alternative system of control by using substitute state of consciousness and self-hypnosis. The method is concerned with both mindfulness and performance approaches, which is crucial in order to feel and function better. The intent of this study is to highlight the experience of the different steps of integrated mental training to gain an understanding of how, where, and when changes occur. To achieve the objective of this study, a qualitative empirical method was used.

Bakgrund: Omvårdnad är ett ord som kan ha flera olika betydelser, det kan vara ett verb som något man utövar eller en synonym med kunskap som något som erhålls. Syfte: Syftet med studien var att beskriva vad sjuksköterskor och undersköterskor ansåg inbegripas av begreppet omvårdnad och ?god omvårdnad? samt vad för arbetsuppgifter de olika yrkeskategorierna utförde inom ramen för omvårdnad. Metod:Individuella intervjuer av tre sjuksköterskor och fyra undersköterskor. Innehållet analyserades med hjälp av kvalitativ innehållsanalys.

The core process is responsible for internal business development and is the process that runs through the organization and the results which creates a value for the customer. Some research suggests that identification of the client's conscious or unconscious needs clarifying the so-called core process in the organization and operations can thus be more effective. The study aims to identify and analyze the experience of the core process within child health care. The method has been interviews with nine managers and 10 clinic nurses in a county. The results show a lack of knowledge regarding core process and process work.

This graduation paper treats e-mobbing via the different communication medias of the mobile phone. The purpose of the research has been to describe student?s experience of e-mobbing via the mobile phone?s different integrated functions as phone calls, sms, mms and e-mail.In this poll investigation asked 100 students of 15-20 years of age.The interviews made have shown that girls are more exposed to e-mobbing, e.g. indirect mobbing. In my research it is possible to see that girls are more exposed than boys to threats of violence via sms, the spreading of rumours and the danger of being called different things.It is also possible to see in the result of the interviews that the mobber wants to experience power, something which is not unusual in all types of mobbing.