Syftet med studien var att pröva vilka psykologiska mekanismer som påverkar sambandet mellan attityder och beteendeintentioner inför miljöpåverkan hos individer i konsumtionssamhället. Hypotesen var att det finns ett miljömedvetande hos människan, men att det är en skillnad mellan attityd och beteendeintention. Även emotioner inför miljöpåverkan hos deltagarna undersöktes, för att fördjupa studien. Undersökningen har gjorts kvantitativt via en webbaserad enkät, genom utskick via Facebook till vuxna individer i Sverige mellan 18-65 år (N=49). Svarsprocenten var 46 procent. Huvudresultatet visar att det finns en oro hos individer inför miljön och framtiden och 94 procent av deltagarna anser att miljöfrågor är viktiga.

This essay is how companies are using Facebook to appear. The two companies in this study, Fritz Olsson AB Kalix and Promentum AB shows how Like, share and comment-contest communicates via Facebook. The purpose of this essay is to examine how Facebook users attitude and perception is to Like, share and comment- contest.The thesis was conducted in two parts, first a qualitative interview with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umea? University, who read or has read the program from 2010 to 2016, via Facebook.

Orthorexia nervosa är en ny form av ätproblem som uppmärksammats inom hälso- och sjukvården, samt massmedialt. Detta innebär att personen lever onyttigt nyttigt. I förlängningen kan det leda till psykisk ohälsa med ett tvångsmässigt beteende. Syftet med detta fördjupningsarbete i omvårdnad var att öka sjuksköterskors kunskaper för att identifiera symtom och tecken hos patienter som lider av orthorexia nervosa samt belysa hur sjuksköterskor kan främja hälsa hos denna patientgrupp. Metoden som användes var en litteraturstudie där 29 artiklar bearbetades.

Idag lever cirka 33 miljoner människor med HIV/Aids. Totalt har omkring 30 miljoner människor avlidit sedan första Aids- fallet diagnostiserades år 1981. I västvärlden har HIV-smittade en tät kontakt med sjukvården eftersom de går på regelbundna kontroller, därmed är sjuksköterskor en yrkeskategori som träffar dessa patienter ofta. I utvecklingsländerna ser det ofta tyvärr annorlunda ut, HIV-smittade har ingen eller gles kontakt med sjukvården. Syftet med studien var att belysa sjuksköterskans upplevelser i omvårdnaden av HIV/Aids patienter.

Fortfarande idag sätter ordet JV skräck i många utländska investerare på grund av GPAC och andra misslyckade JV i Kina . Kina tänker inte göra omvärlden några gratistjänster, utan vill dra nytta av de fördelar man har av den stora billiga arbetskraften. Kineserna är väl medvetna om sin potential och kommer inte att ingå JV som inte passar dem. Motiven för kineserna att ingå JV med utländska företag är i grund och botten bara steg i utvecklingen av bilindustrin. När de väl fått den kunskap de behöver för att kunna gå vidare själva kommer de nog inte att visa någon välvilja mot sina gamla partners.

The aim of this thesis is to study how public libraries in Sweden use alternative shelf arrangements that differ from the library?s original classification system, which in Swedish public libraries usually is the SAB-system. I sent out a survey to 169 public libraries, where I received 114 replies. 77 of these stated that they had some kind of alternative shelf arrangement, therefore these are the ones that are included in my study. I wanted to investigate in what way the libraries had changed their shelf arrangement and why this decision was made.

Aim: Banks? settlement of handling cash and the technological developments of our payment services, leaves us guessing at the outlooks of consumers? payment systems. One of the new payment options arising from this development is mobile payment. With access to internet, mobile payment can take over the role as the primary method of payment, as it can be used on any occasion. Questions are raised about which factors that are affecting the future users? attitude to use mobile payment, and if the service can be a threat to the traditional card payments.Method: This study is based on a quantitative method by the means of a survey design.

The relatively new phenomenon of daily deals has had an amazing explosion of growth during recent years. The concept relies on offering deeply discounted products and services that a number of customers must buy in order to acquire this discounted service. Companies spend valuable resources on marketing to get customers but the effects of daily deals on the brand do not have empirical evidence. What is the customers' attitude towards companies that communicate through daily deals How is their intention to buy from that company affected This is what is the main purpose of this study. To examine how customers perceive a company, in terms of attitude toward the brand and buying intentions, when the company markets through daily deals compared to more traditional promotion.

Syftet med studien var att få ökad kunskap om sjuksköterskors förhållningssätt till samtal om döden med äldre och vilka kommunikationssätt de använder. Studien genomfördes genom intervjuer med fyra legitimerade sjuksköterskor. En intervjustudie och innehållsanalys användes, det resulterade i två huvudteman. Huvudtema ett: förhållningssätt, med subtema god lyssnare, tid och miljön och subtemat sjuksköterskors egen syn på döden. Huvudtema två: kommunikationssätten, med subtemat verbal och icke-verbal kommunikation.

Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the context of high creativity and low creativity combined with different time aspect in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level of creativity in certain aspects.

Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product placement. Kim Schröders multidimensional model of mass media reception were used, which is a developed model from Stuart Hall?s ?encoding/decoding? one-dimensional model.

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

The purpose of this study was to examine participants' experiences and descriptions of a municipal activation program, and how participants perceive their opportunities for influence on their own needs and requirements. The results are based on statements from six semi-structured, individual interviews conducted by the qualitative method. Empowerment, paternalism and social capital are among the study's theoretical frame of reference. The main results show that more participants are critical of aspects of coercion and involuntary willingness in participation. Motivation for participation seems to mainly be linked to whether the activity is experienced as meaningful, as well as to the attitude of the staff.

The study was a quantitative cross-sectional study which aimed at investigating college students? eating habits in relation to the Swedish food agency dietary recommendations. The likely factors associated with eating habits and attitudes towards dietary recommendations were also investigated. Non probability sampling method was used giving rise to convinient study sample of 51 individuals (41 women and 11 men) ages 19 to 37. The participants were part of four different types of educations, Care and health, Economy, Engineering, computering and societal planning and Culture and media.

This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.