Title:        PR-industry: The industry that cannot promote themselves?                ? A thesis of how PR-agencies use relationship marketing to                promote themselves.Authors:    Julia Edvardsson & Jennie JonassonAdvisor:     Navid GhannadLevel:         Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords:   Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose:    The purpose of this thesis is to bring a better understanding for Public  Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method:      A qualitative research method, with a deductive approach, has been implemented.

Bakgrund: Antalet äldre ökar vilket utgör en stor utmaning för samhället. Nationella satsningar pågår för att åstadkomma en sammanhållen vård och omsorg för de multisjuka äldre.Syfte: Att beskriva primärvårdsläkares och kommunala sjuksköterskors erfarenheter av samverkan för multisjuka äldre i ordinärt boende samt vilka faktorer de anser viktiga för att förebygga inläggning i slutenvården.Metod: Kvalitativ metod med fokusgruppsintervjuer där sammanlagt 15 sjuksköterskor och läkare deltog. Materialet analyserades med systematisk textkondensering.Resultat: Informanterna anser att flera faktorer påverkar om de multisjuka äldre kan vårdas kvar hemma, samverkan mellan primärvårdsläkare och kommunala sjuksköterskor utgör en viktig del men ansvaret för en allt högre medicinsk nivå i ordinärt boende kräver också andra resurser. En medicinsk vårdplanering underlättar men eftersom de mest sjuka äldres tillstånd snabbt kan förändras behöver de regelbundna hembesök. Detta är en förutsättning för att den medicinska säkerheten ska tryggas, särskilt efter utskrivning från slutenvården.  En utebliven planering och bristande information till patient och närstående ökar risken för sjukhusinläggningar som hade kunnat undvikas.

ABSTRACT Background: The ward round is a collaboration between nurse, doctor and patient. A good collaboration and communication is essential to their interrelation. Aim: The aim of this study was to investigate patients' comprehension in regard to integrity, information and participation during round. We also looked at differences about comprehension between men and women.  Methods: A questionnaire was answered by 34 patients in three wards at the University hospital in Uppsala. Results: The patients believed they could talk openly ?quite well? but they experienced it ?sometimes? disturbing to talk openly if other patients were in the room.

Social support is important for adults well-being, quality of life and self-esteem. The nurse should respond to the patient's care needs, knowledge of social support for young people with chronic diseases is therefore important. The purpose was to investigate who or which ones provide social support for young people with chronic diseases and what social support contributes to. A descriptiv design where used. The literature search in the database Medline via Cinahl resulted in twelwe articles.

This Masters Thesis is about the Swedish National Council for Cultural Affairs and the arms length principle. The principle is used to explain the separation of power between two parts with a common interest. The main purpose is to elucidate if, and if so in what way, the arms length principle can be used to explain the relation between the National Council for Cultural Affairs and the Ministry of Education and Culture, i.e. the Swedish government, but also to examine the structures of power and relations within the Council. In the thesis we show that in the field of cultural policy the content of the arm lengths principle varies due to the many interpretations of the meaning.

Family members need a great deal of support during palliative care. It is vital for the family that nursing contacts are accessible all day and night. The nurse can support the family members by sharing a professional knowledge and adapt the information to the recipient, by being present and also encourage them by not only focus on death. The support should be adapted to each individual and also have the possibility to be adjusted in each case. The aim of the study was to illustrate family members experiences of support in a late stage of palliative care.

I Sverige är det en kvinna på tusen som väljer planerad hemförlossning. Med planerad hemförlossning menas en förlossning som planeras ske i det födande parets hem med stöd av en legitimerad barnmorska eller läkare. Då hemförlossning idag inte ingår i det svenska hälsovårdssystemet får kvinnan själv se till att ordna ett avtal med barnmorska eller läkare och även bekosta vården själv. Det finns forskning om hemförlossning i relation till medicinsk säkerhet och kvinnors upplevelser. Vidare finns ett fåtal studier om barnmorskor som bistår vid hemförlossning dock inga från Sverige.

BACKGROUND: One of the nurse?s areas of responsibility is to relieve suffering. Research has shown that nurses give an indication of an emotional load in the interaction with dying patients. This means that patients need of relieved suffering gets disregarded because of nurse?s fear of the unknown.

ABSTRACTIntroduction: An increasing number of patients in Sweden receive epidural anaesthesia (EDA) in connection to surgery. Caring for patients with acute pain is a responsibility that is strongly established within the profession of the nurse anaesthetist. If the care provided by the nurse anaesthetist for patients who receive epidural anaesthesia is to evolve then further insight and knowledge is required regarding the individual´s experience.Aim: To describe patients' experiences in receiving epidural anaesthesia based on an earlier perioperative start-up of the EDA.Method: Based on a qualitative approach, the aim is to conduct semi-structured interviews with patients who receive EDA in connection to abdominal or gynaecological surgery. Research subjects' statements in the context of the interviews will be transcribed and then analysed using qualitative content analysis. In order to evaluate the chosen method regarding data collection and analysis model an exploratory pilot study was conducted.

In a situation with dying patients it can be difficult for a nurse to know how to act..

Bakgrund: Få studier har gjorts inom psykiatrisk omvårdnad med fokus på patientperspektivet. Detta perspektiv är dock viktigt då det ger en inblick i hur patienterna upplever den vård de erhåller. Syfte: Syftet var att beskriva hur patienter på en psykiatrisk vårdavdelning upplever det bemötande de får av avdelningens sjuksköterskor. Metod: Semistrukturerade intervjuer som sedan analyserades med hjälp av kvalitativ innehållsanalys. Resultat: Vid analys av materialet framkom fyra huvudkategorier som samlade de aspekter på bra och mindre bra bemötande som respondenterna beskrivit: Betydelsen av att bli sedd och bekräftad av personalen, Personalens agerande och attityder gentemot patienterna, Önskemål och förväntningar på personalen samt Hur icke-verbal kommunikation påverkar hur bemötandet upplevs.

Sociala medier och public relations kan vara effektiva verktyg i festivalers strategiska kommunikationsarbete. Fo?r att kunna skapa en dialog och uppra?ttha?lla en relation till sin publik anva?nder arrango?rerna ett antal tekniker och PR- strategier. Underso?kningen visar hur dessa strategier anva?nds och hur de fyller ett antal funktioner fo?r de ba?da akto?rerna.

In this thesis I discuss and analyse the relationship between USA and Europe since the end of the Cold War. Many authors claimed that the Soviet threat was the glue that kept the continents together. Now that threat is gone and new challenges have risen. In what way has this relationship been influenced by the new challenges this new era stands for? By doing a case study and by using two quite different theorists, John Mearsheimer an offensive realist and Joseph Nye who is a liberal institutionalist, I?ll try to show how for example September 11, anti-amerikanism and NATO can be explained and understood.

Diabetes mellitus is a metabolic disorder that brings great changes in every individual's way of living. The goal in diabetes treatment is that the individual will be able to live a normal life, with normal length. To achieve this there is need to avoid complications, both acute and long-term. To be able to do this this the patient need knowledge about the illness and how to adjust pharmacological treatment to diet and exercise. In this, patient education is an important part.

Facebook is today a phenomenon that has connected the whole world. With millions of users this has become an attractive place for soccer clubs to connect with their fans. But in what ways are they using Facebook as a tool to connect with their fans?This essay aims to answer the question if it?s a difference in the way English and Swedish teams communicate with their fans on Facebook. The study was conducted with the use of telephone- and mail interviews.