Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

Aim: The aim of this study was to explore the care providers' experiences in enabling communionship and solitude in daily living for elderly living in old age homes in a South African context. Method: This study was done using a qualitative analysing method, with empirical data obtained from nursing staff of elderly. The study was phenomenological which aims at deepen the understanding of human experiences as phenomenon. The data was collected by using a groupinterview which included five informants from an old age home in Pretoria. The analysis included two steps; Naive reading and structural analysis in order to transform the individual elucidations into an abstract which had no individual touch.

The aim of this literature study was to find out how nurses experience their work-situation and work environment and which the risk factors where. We also wanted to examine what kind of influence those risk factors had on nurses work satisfaction. This was done by the following question: What are the risk factors that can lead to burnout in work environment of nurses? The method was by critical examination of ten scientifically articles. The articles were critically studied by the criterions of Polit, Beck & Hungler.

Today, there are no standardized ways to characterize SOA, many are talking about SOA and many say they are using SOA. One way that we have chosen to characterize this phenomenon is through an evaluation that will indicate whether SOA have been used in the development. Basedon a Service Oriented Architecture literature study, we have created an evaluation pattern resulting SOA principles of integration, architecture and services. This evaluation was applied to Logica's own integration system AgrCom through an empirical study to result in a response indicating whether AgrCom is SOA based. The results of the evaluation show that AgrCom is part of an SOA solution but not an SOA as a whole concept.

Background:Chronic heart failure (CHF) is a complex clinical condition. The higher survival rate after heart attack and other heart diseases, plus aging population, has led to more CHF patients. Symptoms can have negative impact on exercise capacity, ability to perform activities of daily living and quality of life. Heart failure clinics have been established to help better quality of life. Helping to stabilize and maintain patients´ health can reduce the need of hospital admission.

This thesis investigates clinical nurses? information seekingand information use through semi-structured interviews withsix nurse practitioners, nurses with further education.Previous research shows that nurses have problemsimplementing evidence-searching at the clinic because oforganization, stress and heritage of an old practice that doesnot incorporate the academic education.The theoretical framework consists of T.D. Wilson?sinformation seeking behavior model and R.H. Orr?s model ofinformation needs.

The purpose of this study to examine and compile qualitative articles to receive knowledge about the cultural and religious cognizance and also the understanding a nurse ought to have, when she meets and nurses dying patients from other cultures and religions than her own. We also had intention to find out which outlook Jews, Muslims and Buddhists have on dying and death associated with their own or death within family..

Aim: The aim of this study was to explore the care providers' experiences in enabling communionship and solitude in daily living for elderly living in old age homes in a South African context. Method: This study was done using a qualitative analysing method, with empirical data obtained from nursing staff of elderly. The study was phenomenological which aims at deepen the understanding of human experiences as phenomenon. The data was collected by using a groupinterview which included five informants from an old age home in Pretoria. The analysis included two steps; Naive reading and structural analysis in order to transform the individual elucidations into an abstract which had no individual touch.

Introduction: Nowadays, it is a considerable fact that parents stay with their hospitalized child, however the role played by parents may not always be obvious. For many parents, this is a difficult experience, which may cause stress among parents who want to be supportive for their child. Parents and children have a close bond and influence each other emotionally; therefore it is of great importance that parent?s experiences of hospitalization should be noted. The pediatric nurse may apply this experience to give the best possible care for the child and the family.

Självmord, eller suicid som det också kallas, är i vårt samhälle ett tabubelagt ämne där en känsla av utanförskap har belysts hos den suicidnära patienten som ibland upplever sin vård som otillräcklig. Syftet med följande studie är därför att belysa sjuksköterskans upplevelse av att vårda den suicidnära patienten och för att genomföra detta har en litteraturstudie genomförts på fyra kvalitativa- samt fem kvantitativa artiklar där resultatet visar att sjuksköterskans syn på patienten, på sig själv samt på sin kompetens i stor utsträckning påverkar patientens upplevelse av vårdandet. Vidare beskrivet är att sjuksköterskan tycks vara benägen att sätta etiketter på patienten där vissa grupper upplevs som svårare att vårda. Sjuksköterskan uppfattar vårdandet som tungt, då den vård som förmedlas inte upplevs ge önskad effekt. Eftersom relationen mellan sjuksköterskan och patienten är av stor vikt för att främja en framtida patienthälsa anses det att en bredare utbildning bör erhållas den grundutbildade sjuksköterskan för att underlätta förmågan att sätta sin förförståelse åt sidan och därmed öka förutsättningen för den psykiskt sjuka patienten.

ABSTRACTIntroduction: Preoperative hand disinfection aims to prevent surgical site infections. After the preparing hand wash, drying is performed using an aseptic technique. It?s important to dry hands thoroughly in order to achieve the full effect of the alcohol based hand disinfection. Due to the lack of a evidence-based guideline on this procedure, the hand drying techniques differ among operating theatre nurses, depending on which technique seen as the most appropriate.

Aim: The aim of this study was to examine nurses experiences of asking patients aboutintimate partner violence and what the nurses believed could be of help or hindrance whenasking the question.Method: The study design was qualitative. Nine nurses from four different divisions wasinterviewed. The participants worked at a Swedish university hospital with an action plan fortaking care of violated women. Data were collected through semi-structured interviews usingan interview guide. The results were analyzed using qualitative content analysis.Main result: The question about intimate partner violence raises a variety of feelings amongnurses, for example anger and empathy.

Bakgrund: Våld mot kvinnor är ett känt socialt problem världen över och har under 2000-talet ökat med 30 procent. År 2007 anmäldes i Sverige ca 27 000 brott rubricerade som misshandel mot kvinnor och drygt 2/3 av dessa brott utfördes av en bekant gärningsman. Sjuksköterskan har en potentiellt unik och viktig roll i att identifiera och ta hand om kvinnor som söker hjälp gällande våld i parrelationer.Syfte: Att beskriva vilken roll sjuksköterskan har i mötet med den våldsutsatta kvinnan, samt hur sjuksköterskan upplever mötet.Metod: En deskriptiv litteraturstudie där 13 vetenskapliga artiklar har granskats och sammanställts.Resultat: Sjuksköterskans roll går ut på att skapa en trygg miljö och stödja den våldsutsatta kvinnan. Sjuksköterskan bör använda sig av ett professionellt bemötande och skapa en relation där en god kommunikation är möjlig. Sjuksköterskor upplever ofta frustration i mötet med den våldsutsatta kvinnan då det kan vara svårt att skapa en öppen dialog.

The United Nations has a responsibility to combat acts of international terrorism, as they constitute a threat to international peace and security. In spite of this, there exists no generally accepted definition of the phenomenom within the UN. By examining resolutions on terrorism, this thesis aims to evaluate the UN?s policy on terrorism since the end of the cold war until 2003. The results show that the UN?s attitude towards terrorism eversince the end of the cold war has been condemning, but that the the events of September 11th 2001 has contributed to an even more firm approach to the problem.

Introduction: About 160 children with Down syndrome are born each year in Sweden. They will spend their first time in life at the neonatal departments around the country. Previous research has shown that parents in these situations have experienced an unsatisfying behaviour from the caregivers and that they are not getting the care they desire. However the research that reflects the nurses? role in these situations is sparsely studied.