AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

Background Anesthesia-related deaths are common in dogs, especially in the postoperative period, in compare to humans. This study aims to describe and elucidate the qualities of the postoperative care for dogs in Sweden. Method To investigate the postoperative care, a qualitative study was made by interviewing personnel in the animal health care sector. The primary information from the interviews was analyzed in a qualitative manor and a few distinguished qualities came forth. Results These qualities describe the postoperative care and include preventive activities, postoperative activities, monitoring and communication. A variation in regards to the results was seen between the interviewed.

The foundation of our study is five strategically selected printed advertisements which all contains signs that refer to digital medias. Through a quality content analysis, we are studying how advertisers may use a room with extended communication too enlarge the space given in a printed advertisement. The potential in these rooms are proposing a social connection and a flexible interaction by providing content that is not possible to create in a printed advertisement. The form of communication is changing and there is a two-way communication created in an obvious way. The different kinds of roles in the communication process are here partially integrated with each other.

The goal of this Masters thesis is to examine how people at the production department of Arkivator Falköping AB perceive the internal organisational communication transfer and exchange of information, by means of a communication audit. The objectives are also to characterise the communication climate and the respondents satisfaction with the internal organisational communication within the organisation. The results of the study are compared with the companys information policy and with previous research in organisational communication. Answers from different demographic groups within the population are compared. The communication audit was conducted using a modified and added version of a questionnaire originally compiled by the International Communications Association.

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

As competing organizations struggle to become more effective, one field stands out as one of the vital keys to success; internal communication. Even small errors in information handling can end up into obstacles that seem impossible to overcome. Managers constantly need to adjust the internal communication to fit variables that mirror the structure of the organization. This thesis is a study about how and in what magnitude structure affects organization?s internal communication.We have done qualitative interviews with McDonald?s and Diesel, two different global organizations within the branch of service business.

AbstractAuthors: Åsa Höjer, Karl WijkmarkTitle: The intercultural communicator. A study of cultures? influence on communication.Level: BA Thesis in Media and Communication StudiesLocation: University on KalmarLanguage: SwedishNumber of pages: 67Date of seminar: 2009-01-15Advisor: Jens CavallinKey words: Intercultural communication, culture, Hofstede´s cultural dimensions, anxiety and uncertainty, self-confidence, high and low context, verbal and nonverbal communication, Telenor, Pakistan, Scandinavia.Case company: TelenorPurpose: The purpose of this study is to investigate what cultural differences, regarding communication, that are present between Scandinavia and Pakistan. Furthermore the purpose is to illustrate which factors that are important for personnel working for Telenor, that are about to work in a foreign culture, in order to create effective intercultural communication.Methodology: The following study is a case study that has used a qualitative methodology with interviews conducted via e-mail. To be able to interpret and understand human experiences and situations a hermeneutical approach has been taken.

The pressure is getting tougher on Accident and Emergency departments. Therefore it is crucial to study how the patient?s perceive their visit to the Emergency department. Knowledge about this enables improvement of routines, patient participation and patient safety. The purpose of the study was to investigate patient?s experiences of their visit at the Emergency department.A descriptive design was used.

Title: Internal Communication Approach ? A study of the internal communication-channels of the ICA Administration. Background: The ICA Administration is in the process of generating an organizational change with the purpose of improving their external communication. The internal communication, on the other hand, has been put aside and is missing guidelines at the present.  Since the ICA Administration does not know how the staff uses the internal communication-channels they cannot optimize nor develop them. As the literature shows, it is important to choose the channel that is most appropriate for the type of information that it is meant to communicate. Choosing the wrong channel, or using it wrongly, can bring problems consisting of the staff experiencing to receive less information than needed in their daily work. Purpose: The purpose of this thesis is to explore and describe the internal communication between the employees of the ICA Administration from the existing communication-channels and their usage. Method: Through the initial interviews with the staff, the internal communication-channels of the ICA Administration were determined.

Den palliativa vården syftar till att lindra fysiskt och psykiskt lidande och bevara den svårt sjuke patientens livskvalité under livets sista dagar. Sjuksköterskans kommunikation påverkar såväl patientens delaktighet och välbefinnande såväl som vårdrelationen dem emellan. En förtroendefull relation kan bidra till ökat välbefinnande för patienten i palliativ vård. För att främja delaktighet så måste sjuksköterskan kommunicera med patient och anhöriga. Den sociala kompetensen har stor betydelse och etablerandet av relationer ses som betydelsefullt, likaså förmågan att visa medkänsla samt att vara vänlig och trovärdig.

Background: In today's Swedish health care, it is required that the various professionals must work together in teams to safer care. Several professionals with various skills expected working together in the traumateam at the care of the traumapatient. At the same time, research shows that substandard teamwork leads to avoidable errors in care. One way to improve teamwork is to practice. Purpose: The purpose of this study is to shed light on the experiences of the traumateam exercises that exercise participants feel has been favorable for the patient at the initial care of trauma patients.

This master thesis investigates how the county administrative boards communicate the regional risk and vulnerability analyses to municipalities in Sweden. Information has been gathered through a survey and through a case study involving three county administrative boards. The results revealed that there are possibilities to improve or develop the communication in all the county administrative boards. The information channels are often written or web based, these channels promote one way communication rather than a dialog. The thesis gives suggestion on how to work out a strategy for a more effective communication, the case study also gives ideas on how a county administrative board can work with communication..

Då sexualiteten är en integrerad del av varje människas liv hör det till sjuksköterskans ansvarsområde att tala om ämnet med patienten för att kunna bedriva en holistisk vård. Flertalet sjukdomar och behandlingar kan ha en inverkan på patientens sexualitet. Många patienter känner ett behov av att kommunicera kring detta ämne, trots det är sexualitet ett område som ofta undviks av sjuksköterskan. Det är därför av vikt att undersöka varför det är så och vilka faktorer som främjar sjuksköterskans kommunikation kring sexualitet. Därför var syftet att belysa vad som hämmar och främjar sjuksköterskans kommunikation kring sexualitet med patienten.

Vid åldrandet försämras den verbala kommunikationen och kroppslig beröring blir en viktig del i kommunikation med andra. Syftet med denna litteraturstudie var att identifiera vilka faktorer som påverkar den äldre patientens upplevelse av sjuksköterskans beröring. Beröring har två olika dimensioner, en instrumentell och en affektiv. Äldre patienter upplever instrumentell beröring som nödvändig, medan den affektiva beröringen upplevs som spontan. Resultatet visar att sjuksköterskans kön och ålder har en betydelse för hur äldre patienter upplever beröring.

Vid åldrandet försämras den verbala kommunikationen och kroppslig beröring blir en viktig del i kommunikation med andra. Syftet med denna litteraturstudie var att identifiera vilka faktorer som påverkar den äldre patientens upplevelse av sjuksköterskans beröring. Beröring har två olika dimensioner, en instrumentell och en affektiv. Äldre patienter upplever instrumentell beröring som nödvändig, medan den affektiva beröringen upplevs som spontan. Resultatet visar att sjuksköterskans kön och ålder har en betydelse för hur äldre patienter upplever beröring.