Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..

The reindeer planning system (Renbruksplanen, RBP) is a communication and planning tool designed for Sami groups. A key purpose of this is that it will act as a tool in consultation with other market players, including forestry. Sami groups have asked for a model of how this can be used in a flexible manner. With the Swedish Forest Agency as a project manager, a communication model for how to use the RBP has been designed. It consists of a number of points divided into ?before?, ?during? and ?after? the consultation.

SammanfattningSyftet med studien var att beskriva patienters upplevelser av att få fysisk aktivitet ordinerat på recept av distriktssköterskan och om möjligheten att följa det ordinerade. Studien hade en beskrivande design med kvalitativ ansats. Tio kvinnor och tio män som erhållit FaR från två hälsocentraler i Mellansverige deltog i studien. Data samlades in via semistrukturerade intervjuer. Intervjuerna analyserades sedan med kvalitativ innehållsanalys.

Benämningen patient är ett kollektivt begrepp, som sätter sjukdomen och dess behandling i fokus. Hälso-och sjukvården har haft svårt att förändra sitt traditionella perspektiv där patienten betraktas längst ner i den hierarkiska sjukvårdsorganisationen. För att förändra det traditionella perspektivet så har ett nytt synsätt utformats där begreppet "patient" byts ut till "person". Personcentrerad vård började införas inom äldre- och demensvården, men tankar finns om att det även ska införas inom specialistvården. Syftet med studien var att utifrån litteraturen beskriva vad som kännetecknar personcentrerad vård ur ettomvårdnadsperspektiv.

Background:There are approximately 45 000 people in the ages over 65 years dies outside the health facilities of the hospitals in Sweden in every year. Previous research has shown lacking knowledge in taking care of the next of kin during and after a sudden death. However, conducted research has emphasized that ambulance nurses often are the next of kin?s first contact with the health care system during sudden death at home. Research has also shown that the mourning of the next of kin is affected by the ambulance nurses? way of announcing the next of kin when someone close dies.

Syftet med denna litteraturstudie var att lyfta fram hur vardagen upplevs, och vad som påverkar den, av patienter med svårläkande venöst bensår. Elva vetenskapliga artiklar granskades och kvalitetsbedömdes enligt givna kriterier. Därefter inleddes den strukturella analysen där tre huvudteman framträdde. Carnevalis balansmodell användes som teoretisk referensram. De tre teman som återfanns var: relationen mellan patient och profession; fysiska, psykiska och sociala konsekvenser av att leva med svårläkande venöst bensår, samt föreställningar och kunskap.

Demenssjukdomen tillhör en av våra stora folksjukdomar och är ett samlingsnamn på sjukdomar som i första hand angriper centrala nervsystemet. Symtom som minnesförlust, agnosi, apraxi och dysfasi är övergripande för demenssjukdomar. Vårdrelationen mellan vårdare och personer med demens är därför komplicerad. Denna studie syftade till att belysa vad som kännetecknar en god vårdrelation mellan vårdare och personer med demenssjukdom på vårdboende. Metoden som använts var en litteraturstudie där kvalitativa studier sammanställts.

Introduction: Palliative care is based on an active total care where the patient's independence and participation are included. Few studies have been based on a concept of freedom in relation to this target group.Aim: The aim of this study was to describe the perception the nurse has about "freedom" - its significance and meaning from an existential perspective for patients with palliative care needs.Method: A qualitative content analysis based on a narrated and written down text from focus groups with adequate examples. The starting point in the focus groups was to focus on existential issues in relation to patients near death. Based on the concept of freedom, has the printouts been analyzed, categorized and codedFindings: Nature, identity, integrity and self-esteem are important aspects for our approach to freedom but freedom is also about existential questions where hope, reconciliation, freedom and forgiveness are included.Discussion: Discussion: We all have our own definitions and meanings of freedom. The largest and perhaps most important fullest freedom is our inner freedom - our own existential freedom.

Aim: The aim of this essay is to study the communication strategy that the company SATS developed before taking over the company e2. The following questions are to be answered: - what was the planned communication strategy before taking over the company e2? - did SATS follow their original plan when implementing this strategy? ? Which strengths and weaknesses of the communication strategy can be identified based on opinions of the employees?Material/Method: Together with literature and document studies, a qualitative method has been used and seven personal interviews have been conducted. One informant was selected due to professional position; the other six respondents were former employees of the affected company e2.Main results: The main results from the study show that the company SATS did in fact follow their plan very accurately with only some minor changes such as an earlier started education program and exclusion of an initially planned evaluation activity. Communication about the takeover of e2 to employees was quick and clear.

Swedish healthcare are in need of radical changes to meet the requirements from both the government and the patients to create organisational working methods that better support the patients through their healthcare processes. Digitalization of patient data has been going on for decades in order to increase participation and understanding among patients in their care processes. However, availability of information does not ensure understanding. Therefore, resources should be devoted to create conditions to enable participation. The purpose of this study is to explore how visualization of patient data in the patient?s journal can affect the consultation in the encounter between the doctor and the patient.

Bakgrund: Känslor av maktlöshet kan påverka sjuksköterskors engagemang och ansvar för patienter. Sjuksköterskor har i sin profession ansvar för patienters omvårdnad och vill hjälpa patienter att bli friska. När sjuksköterskor inser att målet inte kan fullföljas kan känslor av maktlöshet uppstå. Syfte: Att beskriva sjuksköterskors upplevelser och erfarenheter av maktlöshet vid vård av patienter. Metod: Litteraturstudie med kvalitativ ansats.

Magnetic resonance imaging (MRI) is a safe and painless diagnostic method. The patient may become concerned, suffer from anxiety and experience the examination as unpleasant. Detailed information and a good treatment can reduce anxiety and distress for the patient. The purpose of this study was to illuminate the patient?s experiences in connection to MRI, and to describe the patients needs for information and treatment.

Tourism and Hospitality Management.

The aim of this study was to describe home care personnel and their experiences in palliative care. The design was qualitative and data were collected through interviews. Five home care personnel were interviewed, all women, whom have experience of palliative home care.The material was then analysed with qualitative content analysis and eight main categories, derived from experiences of home care personnel, were identified: relationship, safety, quality of care, a better end-of-life, routine, information, knowledge and competence, and work environment. The result showed that all participants of this study identified themselves as family members of the patients whom they had cared for during a long period of time. Additionally, the participants were emotionally touched when the patient died.The majority experienced that the patients do receive good care in their homes.

The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to reach and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of reaching a specific audience.