This thesis examines the extent to which segmentation and categorization in the context of direct marketing is an efficient way for a company to enhance its marketing effectiveness. The thesis is built on social identity and categorization theory, and tested by using statistical analysis. The conclusion is that segmentation and categorization is indeed an effective way of conducting marketing campaigns..

The aim with this master thesis is to analyze a scientific material concerning the context between learning and child/student development, and factors which controls process of learning, to create an image with quality account and teaching in mathematics, which then can raise the mathematical knowledge among students.The phenomena which stand in focus for the investigation is: why there is a negative tendency for development of knowledge in mathematics, among the Swedish students that TIMSSs investigations showed in intercultural comparison within the years 1993, 1999, 2003 and 2007.The method is the ethnographical method, which is based on: analyzing scientific theories about learning child/student development, factors which controls process of learning, and factors which controls process of learning the most and qualitative empiric investigation with qualitatively analyzes the questionnaires, which is about factors which are controlling the process of learning and factors which are controlling the process of learning the most.Result of the theoretical and empiric analyzes shows that factors as school environment, attitude for subjects and teaching, controls and influence the learning. To end a unenthusiastic tendency as a negative development of mathematical knowledge among students that is shown in TIMSS investigation and to elevate the students' performance in mathematics, an elevated qualitative account and teaching in mathematics, by the factors named. Safe school environments as the intercultural meeting place, the teachers influence part to the students' subjects' attitude in mathematics and goal related grading criteria in teaching, is all required for e qualitative teaching in mathematics..

Syftet med denna litteraturstudie var att problematisera det faktum att unga män söker till landets ungdomsmottagningar (UM) i mycket mindre utsträckning än unga kvinnor. Genom att analysera 12 vetenskapliga artiklar på området unga män och sexualitet söktes det svar på hur de unga männen själva ser på sin egen betydelse för att minska STI och oönskade graviditeter. Det undersöktes också om det finns stora könsskillnader eller skillnader mellan olika grupper när det gäller inställning till preventivmedel, samt hur man som barnmorska på UM kan tydliggöra sitt arbete med unga män utifrån deras behov. Det som framkom var dels att preventivmedelsanvändningen är ett komplext område och att hormonella preventivmedel kan se som ett hinder för killar att använda kondom, att kunskaperna om STI är varierande och ofta bristfälliga, att riskbeteende var större i vissa grupper och att ungdomsmottagningen är en viktig arena för ungas reproduktiva och sexuella hälsa och att det krävs kunskap och engagemang av personalen för att nå killarna. Titeln på arbetet ? Lev fort och dö ung ? syftar till den undergrupp av unga killar som inte bara utsätter sig för stora risker vad gäller den sexuella hälsan utan som också uppvisar ett återkomande riskbeteende vad gäller trafik, alkohol, tobak och droger.

In this paper, I have conducted a study of what perspectives educational drama has in theory and practice. The study aims to show an example of how and out of what perspectives educational drama is a part of the school?s activity at a geographically distinct school, from kindergarten on to primary and secondary school years. The general attitude of the faculty and their arguments for and against drama constitute the major aspects of this study, which has been carried out through qualitative interviews at a school in Skåne. The results were that pre-school focuses on teaching drama to develop communicative abilities amongst the students (art educational perspective) while secondary school seemingly abandoned this approach and focuses more on using it for personal development, increasing empathy and understanding of other people by taking it to a more emotional level in order to affect for example moral values of the students.

Aim: The aim of this study was to explore the care providers' experiences in enabling communionship and solitude in daily living for elderly living in old age homes in a South African context. Method: This study was done using a qualitative analysing method, with empirical data obtained from nursing staff of elderly. The study was phenomenological which aims at deepen the understanding of human experiences as phenomenon. The data was collected by using a groupinterview which included five informants from an old age home in Pretoria. The analysis included two steps; Naive reading and structural analysis in order to transform the individual elucidations into an abstract which had no individual touch.

This essay describes how the author gradually gets a deeper understanding for his profession and the development of his professional skills, attitude and practice. The essay contains two main narratives representing examples from the author´s occupational practice, and through those narratives he tells how his practice alters and develops. These stories are also the basis for considering different aspects on how to get good models for practising a profession when you are a beginner, and how to manage ethical dilemmas. The starting point is when the author in the beginning of his career as a rural pastor is visiting a seriously ill parishioner at a province hospital. The course and the outcome of this call is surprising the young pastor, and the author tries to analyze the background to the outcome and assesses several possible explanations for the result of his call. The narrative is used to examine the attitude, the professional skills and the social and existential context for the author at that time. The patriarchal patterns in the parish are illuminated and questioned. In the second part of the essay the author investigates what will happen when pastoral cure transforms to psychotherapy, and how the author deals with phenomena in the therapeutical process such as idealization and secondary traumatization. On basis of texts written by among others Ingela Josefson, Fredrik Svenaeus, Christian Nilsson and Ulla Ekström von Essen the author seeks explanation for the development of his practical knowledge. With references to philosofers as Plato, Aristotle, H.G.

Ickeheterosexuella har en sämre hälsa än heterosexuella, framför allt en sämre psykisk hälsa. Rädsla för ett negativt bemötande kan leda till att dessa patienter undviker vård. Därmed påverkas också hälsan. När sjuksköterskan möter dessa patienter i sitt arbete är det därför viktigt att vårdrelationen utvecklas på ett så bra sätt som möjligt. En positiv vårdrelation är väsentlig för att patienten ska kunna uppnå hälsa.

Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

The purpose of my study is to contribute with knowledge about three teachers? view on the possibilities and difficulties to support students with intellectual disabilities insocial interaction.to get answers to my research questions in the analysis I have in my qualitative study used the theory of Fleck's model about thinking styles rooted in a socio-cultural perspective. In the study, I have used semi-structured interviews. My study shows that teacher?s way of thinking affect students' opportunities to practice social interaction. An important finding in the study was that the school management?s attitude, is of great importance for educator?s opportunities to support the students with intellectual disability in social interactions.

Background:Chronic heart failure (CHF) is a complex clinical condition. The higher survival rate after heart attack and other heart diseases, plus aging population, has led to more CHF patients. Symptoms can have negative impact on exercise capacity, ability to perform activities of daily living and quality of life. Heart failure clinics have been established to help better quality of life. Helping to stabilize and maintain patients´ health can reduce the need of hospital admission.

This thesis investigates clinical nurses? information seekingand information use through semi-structured interviews withsix nurse practitioners, nurses with further education.Previous research shows that nurses have problemsimplementing evidence-searching at the clinic because oforganization, stress and heritage of an old practice that doesnot incorporate the academic education.The theoretical framework consists of T.D. Wilson?sinformation seeking behavior model and R.H. Orr?s model ofinformation needs.

The purpose of this study to examine and compile qualitative articles to receive knowledge about the cultural and religious cognizance and also the understanding a nurse ought to have, when she meets and nurses dying patients from other cultures and religions than her own. We also had intention to find out which outlook Jews, Muslims and Buddhists have on dying and death associated with their own or death within family..

The purpose with this study was to describe and analyse the daily activities of a criminal group in a southern suburb of Stockholm, Norra Botkyrka, and their attitude to drugs, the police, crimes in general, accomplices and their plans for the future. The study is a combination of different qualitative methods that is built on unobtrusive methods and interviews that was carried out during winter in 2006 and spring in 2007 and six interviews. My interest to carry out this study was grounded on my several years of experience as a prison and probation officer in the prison. I chose to ?live? with a group of criminals and participated in some of their social activities.The respondents that I chose to call ?anti-heroes? proudly tell me about their criminal lifestyle that characterizes of violence, drugs, crimes and conflict where this people show no regret.

Aim: The aim of this study was to explore the care providers' experiences in enabling communionship and solitude in daily living for elderly living in old age homes in a South African context. Method: This study was done using a qualitative analysing method, with empirical data obtained from nursing staff of elderly. The study was phenomenological which aims at deepen the understanding of human experiences as phenomenon. The data was collected by using a groupinterview which included five informants from an old age home in Pretoria. The analysis included two steps; Naive reading and structural analysis in order to transform the individual elucidations into an abstract which had no individual touch.

The aim of this study is to examine which factors in a traffic wardens? situation at work that promote and which that inhibit satisfaction at work. The aim of this study is also to examine if there are any differences in the work experiences for traffic wardens that work alone versus those who work in a team of two. The following questions are examined in the study:?Which factors promote and which factors inhibit the work situation for traffic wardens??Are there any differences between traffic wardens that work alone and those who work with another colleague?The selection consisted of eight traffic wardens, of which four of them work with another colleague while the other four work by themselves.