Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

This report is about how to decide which method is the most suitable as floor covering at projectKlammerdamm in the centre of Halmstad. The covering has to be fire resistant and soundproof inorder to protect the wood structure and stop noise from traveling between apartments. There aretwo possibilities either traditional gypsum board or gypsum-based self leveling underlayment.The roads around the construction site are narrow. A regular twenty-five meter long truck has nopossibility to reach the site. The construction site is small and the storage area is limited.

The Blötberget deposit is situated in the north-western part of Bergslagen. The mineralization is an apatite-iron oxide ore of Kiruna type. In Bergslagen the apatite-iron oxide ores occur along a zone from Grängesberg through Blötberget to Idkerberget in the northeast and they represent the largest and the most important iron oxide deposit in Sweden, south of Norrbotten.Different REE hosting phosphate phases has been studied by optical microscopy and analyzed by EDS attached to an electron microscope.The key minerals other than iron oxides are apatite, monazite and xenotime. The relative concentration of the REE-bearing phases differs from the other apatite-iron oxide mineralizations in the area, for example Grängesberg, by a higher concentration of xenotime and lower contents of allanite..

Geothermal energy can be extracted from an aquifer, where the groundwater is used as heatexchange medium while heat and cold are stored in the surrounding material in the aquiferand to some extent in the groundwater. Application of aquifer storage for the use ofgeothermal energy is mainly used in large scale facilities and is limited to sites with suitableaquifers in the form of ridges, sandstone and limestone aquifers.Löwenströmska hospital in the municipality of Upplands Väsby, north of Stockholm, islocated nearby the northern part of the Stockholm esker. This means that it can be profitableand environmentally beneficial for the hospital to examine the possibilities of aquifer storagein the esker material next to its property.The purpose of this master thesis has been to investigate if geothermal energy storage with aseasonal storage of heat and cold can be applied within Löwenströmska hospital?s propertyarea using groundwater modeling. A hydraulic groundwater model was constructed inMODFLOW based on a simplified conceptual model of the groundwater system.

The study concerns the history and development of hospitallibraries in Sweden in the beginning of the 1900 century.Focus is on the 1930 decade, the time of major expansionof the area. The study is based on study of literature, mainlyfrom articles but also from a few booklets from the time.The purpose of the study is to find out how the librarieswere described in the literature of the time and which goalsand tasks they had. It is also to make it possible to increaseunderstanding of the history of hospital libraries, using it asan inspirational source for development of today´s businessin a time of major change. The result of the study showsthat those goals and ideas are still valid and serve well as aninspirational basis for development of today´s hospitallibraries..

Tjörns kommun har planer på att bebygga Almön, en halvö belägen på nordöstra Tjörn intill Tjörnbron. Projektet är avgränsat till området som benämns Almöstrand, vilket är Almöns västra strand, en kuperad sluttning med kraftigt lutande partier som idag till största del består av skogsmark. Syftet är att undersöka hur man på olika sätt kan planera vägsträckningen i området, samt placering och utformning av hus, med hänsyn till en rad olika parametrar. Undersökningen visualiseras slutligen i 3D, i form av renderingar från Revit Architecture samt en fysisk modell.Initialt genomfördes en utredning för att ge beslutsunderlag till projektet. Vidare gjordes en fallstudie vilken har använts som referens och inspiration till arbetet.

TitleEnergy-efficiency ? of slab blocks built in the sixtiesAuthorsRichard Sandahl and Kim SöderbergEducationHalmstad University, Section for economy and technique Construction Engineering 180 ECTSSupervisorMargaretha Borgström, Universitylector construction physics, Halmstad UniversityContact person at HFABUlf Johansson Heating, sanitation and energy co-ordinatorReportExamination paper at the construction engineering program is performed in cooperation with HFAB (Halmstad real estate concern Inc.)AimThis examinations work is done in cooperation with HFAB and there project on the block around the street Maratonvägen. HFAB:s dwelling stock on this area are going through a bigger renovation and in relation to this they are looking on the possibilities to make this building more energy efficient. That is why this examination paper has as purpose to answer the question if it is possible to make slab blocks built in the sixties more energy efficient. This is done by calculate energy efficient measures on a chosen apartment block at Maratonvägen in Halmstad, in an energy and expense perspective.MethodThe examination paper is based on different methods, mainly calculation but also qualitative conversation studies, economic calculations and literature studies.

Det här är en studie kring ämnet flexibel utformning av offentliga rum, och ett förslag på hur Båstads hamnområde skulle kunna utvecklas till en plats som på ett mer tillfredsställande sätt kan användas året runt. Idag är hamnen en plats som präglas av några månader med intensivt liv och mycket rörelse under sommaren, för att sedan bli en tom och oanvänd plats vintertid. Förslaget har föregåtts av analyser, både under vinter och sommar, av hamnens rumslighet, aktivitet, rörelse och attraktioner, en litteraturstudie kring ämnet flexibel utformning av offentliga rum, samt två studiebesök på mindre orter i Sverige som kämpar med en liknande problematik. Förslaget har också föregåtts av en inventering av området, samtal med tjänstemän på Båstads kommun och näringsidkare i hamnen samt studier av tidigare planprogram och planer för hamnen framtaget av kommunen. Med utgångspunkt i resultaten av analyserna och med inspiration från litteraturstudien och studiebesöken har jag tagit fram ett förslag på hur Båstads hamnområde skulle kunna utvecklas, göras mer flexibelt och därav mer användbart hela året.

The aim of this work is to take the first step into a development process, with the intention to find a way of making prehistoric soil fertility a variable in archaeological landscape analysis. A pilot study is performed on the Mälar basin area, where four topographical and geological factors are reclassified and then combined, resulting in a map which expresses a relative indication of agriculture potential. The map is then compared to the distribution of Migration Period graves and gold finds. This, however, does not mean that the technique is tied to a certain prehistoric period. Because the work is intrinsically experimental, the technique as a whole is finally discussed and evaluated, and suggestions of improvements and further studies are made..

The purpose of this study is to get an idea of how active teachers in various stages are defining and working with values in their activities, and to highlight the similarities and differences in the way that they are working on this in the various stages. Qualitative interviews with teachers in preschool, primary education and recreational centres are the basis of the results.The study provides an overview of previous research in the area, and has a theoretical basis in Vygotskys sociocultural theory. The results show that respondents believe that the definition of values lays in relational values, which show us how to behave against fellow human beings. The way to work with value education proves to be different among educators, and we can divide them into different camps based on their attitude to value education. These attitudes are shown to be of importance for how the value education is designed..

This study was conducted at VikingGenetics' bull breeding station in Falkenberg, Sweden. The bulls waiting for the results of their progeny testing at this station are either kept in group housing or individual housing. Since both of these housing systems have advantages and disadvantages, it was in the interest of VikingGenetics to know which of these housing systems is the best. The aim of this study was to investigate the welfare of the bulls in these two housing systems through behavioural observations and the use of activity monitors. In the preparations for the study 16 bulls, 8 in each housing system, were chosen.

The purpose of the essay Multi criteria analysis of potential conflicts concerning land use planning - natural stone mining in Lysekil municipal is to study possibilities and limitations in GIS based multi criteria analysis as a tool for land use planning. How GIS based multi criteria analysis can be implemented to localize potential conflict areas between natural stone mining and other land use activities and what advantages and disadvantages the method holds are the main issues of this study. The essay studies these questions through a case study, concerning the geographical area of Lysekil municipal in western Sweden and problematizes the interest of natural stone mining in relation to other land use interests. A literature study was carried through, concerning multi criteria analysis and planning. After collecting and processing of data the multi criteria analysis could be implemented in the ArcGIS tool Weighted Sum.

With a growing human population as well as a changing lifestyle, the conflict of wildlife and humans is intensifying. In Kenya, Maasais and their livestock have for a long time coexisted with wildlife, but an adjustment to privately own land and cultivation might rapidly change the terms for this coexistence. To understand how the Maasais and their livestock affect the wildlife in the Maasai Mara National Reserve and the surrounding area, this study was undertaken. The purpose of this thesis is to examine how hippos are concerned..

Computer games is a growing market with over millions of players that are playing and/or enjoying the play of games on a daily basis. The nerdy gamers that once were, are now becoming professional athletes in the virtual world called eSport. We have identified a lack of studies in this area which implies that there is little data of what it is. In this paper we have focused on the phenomena that is eSport and more closely on the game series Starcraft made by Blizzard Entertainment. Our focus lies in the game series Starcraft and eSport organisations mainly outside South Korea.

Inom området för telemedicin efterfrågas praktiska sätt för läkare att snabbt och tillförlitligt kunna ställa preliminära diagnoser. Genom att använda GPRS kan stetoskopljud överföras över långa avstånd. På så vis kan en patient bli undersökt utan att behöva träffa sin läkare. Den här rapporten förklarar arbetet med att konstruera ett trådlöst stetoskop som använder sig av GPRS. In the area of telemedicine practical methods are wantedfor a doctor to quickly and reliably be able to set a preliminary diagnose.