The media plays a key role in constructing identities and categories, as its messages influence the way we understand the world. In the debate on integration issues, categories such as ?Swede? and ?immigrant? are often treated as obvious and unproblematic. ?Swedish?, being the norm, is seldom defined   and   frequently appears   with   subtlety.   This   paper   set   out   to   study   what   characterizes Swedishness in newspaper articles on integration issues, and how it is represented in relations to immigrants.

AbstractTITLE Birdflu in the press ? a critical discourse analysis on the tabloidnewspaper ExpressenAUTHOR Per VågebrantSUPERVISOR Malin SveningssonPURPOSE The purpose of this essay is to find out how the Swedish tabloid newspaper Expressen writes about the birdflu H5N1. To be more precise the purpose is to find out how the discourse is constructed. The Birdflu or H5N1 witch is its real name is something that could affect us all, yet very few people know a lot about it. To achieve this purpose I constructed one primary research question:o How has Expressen, in the public media discourse, treated the phenomena we know as the birdflu?This primary research question holds three more specified research questions:o What does Expressens discourse about the birdflu look like?o What actors are participating in the articles?o Why does the discourse look like this?THEORY The theory chapter of the essay contains four different parts.

The essay, which is solely theoretical to its form, presents a critical view upon the unproblematized usage of the concept of ethnicity in the Swedish mass media discourse. Theories of critical discourse analysis and post colonial nature is applied to and used to analyze what ethnicity really means. The essay also provides an insight in the functions and power of mass media in Sweden today to understand why ethnicity is so widely used, and what consequences it may bring upon the systematically excluded "other" and the society as a whole..

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

This study aims to examine what students in two schools think of the physical environment in their school, and how this affect their studies. My main question I wanted to answer was:How does the students think that the physical environment affect their day in school?I also wanted to find out what the students think is important in the physical environment in their school. The study is based on interviews with students i two different schools. One secondary school, in which three eight-grade students were interviewed, and one high school in which two students were interviewed. The result of the interviews is that the students think that their work in school is affected by the physical environment. The most important things is to feel safe in school and to have the possibilities to do studies without limitations in the environment, for example room to do their own studies, and a flexibility and variation in the environment.

Denna uppsats undersöker hur Malmös högstadieskolor arbetar mot homofobi och heteronormativitet. Uppsatsen utgår från ett queerteoretiskt perspektiv och materialet består av två enkäter bland lärare och skolledare på sammanlagt tretton skolor. Resultaten tyder bl a på att kränkningar pga sexuell läggning och kön är vanliga på skolorna samt att lärarna nästan helt saknar utbildning och kompetensutveckling på området. Vidare saknas det sammanhållna strategier för likabehandlingsarbetet från skolledarnas sida, vilka i stället överlåter detta arbete på hugade lärare. Detta lämnar fältet öppet för de heteronormaliserande processerna upprätthållande av tystnader, patologisering av homosexualiteter och bevakning av genusgränser.

Skolverket (2011) har visat på att svenska skolbarns läskunskaper sjunker. Syftet med vår studie är att undersöka litteraturens och läsningens plats i förskola och förskoleklass samt utifrån pedagogers föreställningar om litteratur och läsning få förståelse för vilken betydelse deras ställningstaganden har för barnens litteracitet. Vi tittar bland annat på miljöns möjligheter för barnets identitet som läsare, som vi utgår ifrån formas av pedagogernas föreställningar om barn, litteratur och läsning. Teorier om literacy och critical literacy där nyfikenhet och intresse inför läsaktiviteter ställs emot teori om språklig medvetenhet och den tekniska färdigheten att kunna läsa, för att se eventuella tendenser på hur pedagogernas arbetssätt format barnens framtida läskunskaper. Även andra lärandeteorier samt redskap för läsning presenteras för att få en vidare förståelse av problemområdet som vi undersöker.

Physiotherapists treat people with different views of the world and medical beliefs, which require a good understanding of cultural differences. One way to achieve cultural understanding is through self-reflection in a new context. During five weeks the authors, two physiotherapy students, completed a clinical practice at the rehabilitation center Pina Palmera, Zipolite, Oaxaca, Mexico. At the beginning of the period a critical incident was chosen, when the head physiotherapist for the ward Cuidados Especiales intended to sell jewellery to the authors during a treatment of a patient. The authors have by using the reflection framework "Framework to guide reflective process", and Interpretive Phenomenological Analysis (IPA) for analysis, discussed different ways of communication, adherence, education, and self-reflection and critical thinking.

Physiotherapists treat people with different views of the world and medical beliefs, which require a good understanding of cultural differences. One way to achieve cultural understanding is through self-reflection in a new context. During five weeks the authors, two physiotherapy students, completed a clinical practice at the rehabilitation center Pina Palmera, Zipolite, Oaxaca, Mexico. At the beginning of the period a critical incident was chosen, when the head physiotherapist for the ward Cuidados Especiales intended to sell jewellery to the authors during a treatment of a patient. The authors have by using the reflection framework "Framework to guide reflective process", and Interpretive Phenomenological Analysis (IPA) for analysis, discussed different ways of communication, adherence, education, and self-reflection and critical thinking.

This Master?s thesis examines library courses, a relatively new form of user education. Our focus is on the pedagogical point-of-views reflected in the text in these library courses. The primary purpose of the study is to analyze the pedagogical discourse displayed in the library courses to determine if the perspective is behavioural, cognitive, constructive or socio cultural. We are investigating if the pedagogical discourse differs from course to course, and if so, how are they different? In addition we aim to find out how the pedagogical discourse in the library courses relates to university websites and governmental and legal texts, at the discursive and social practice level.

This Master?s Thesis examines the subject indexing of all Swedish gay fiction published from year 2000 until 2007. This is done from a queer theoretical- and domain analytical perspective. The study is conducted in the catalogue BURKsök created by BTJ which is the largest library media company in Sweden. The purpose of the study is to examine the heterosexual norm in fiction indexing and to study to what extent gay fiction is to be found by subject.

In this study thoughts of the individual?s right to equality are considered. By using critical ideology analysis the central tools of the study are strongly connected with thoughts of representation, equality, individual and collective rights, equal opportunities and possibilities and discrimination. In critical ideology analysis nothing can be automatically visible to us and critical ideology analysis is a method as well as a theory.A central point in this study is to investigate whether there are oppositional views or unanimity in the debate of affirmative action. The debate is still under ?construction?, which means that the debate has not yet come up with a solution to the problems of discrimination.

In this study thoughts of the individual?s right to equality are considered. By using critical ideology analysis the central tools of the study are strongly connected with thoughts of representation, equality, individual and collective rights, equal opportunities and possibilities and discrimination. In critical ideology analysis nothing can be automatically visible to us and critical ideology analysis is a method as well as a theory.A central point in this study is to investigate whether there are oppositional views or unanimity in the debate of affirmative action. The debate is still under ?construction?, which means that the debate has not yet come up with a solution to the problems of discrimination.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

The aim of this Master?s thesis is to examine how Ranma ½, one of the most popular Japanese Manga series, reflects the gender system in society. We have chosen to make use of two different gender theorists to determine if Ranma ½ follows the gender norms of society or not. The theoretical framework is based primarily on Yvonne Hirdman's theory of the two basic principles: the principle of dichotomy and the principle of hierarchy. Judith Butler's theory of performative gender is used as a complement.