SammanfattningTitel: The one to one master thesis ? Implementeringsprocessen av one to one marketing ur ett sällanköpsperspektivKurs: FED 321, Marknadsföring i imaginära organisationer, Vt 2006Författare: Karolina Arestad, Christopher Horn, Christoffer RamstadiusHandledare: Stig G JohanssonExaminator: Stig G JohanssonNyckelord: One-to-one marketing, anpassning, lärande relation, värde, sällanköpsvarorBakgrund: Nytt fokus på kunden innebär att företag mer på en individuell nivå ska förstå kunden och dennes kräsenhet för att villkor och behov lättare ska kunna tillgodoses. Innebörden av detta leder till ett arbetssätt för marknadsföring som har blivit ett alltmer vanligt begrepp, nämligen one-to-one marketing, och som är myntat av Peppers och Rogers. De har teoretiskt presenterat ett tillvägagångssätt; implementeringsprocessen, för att införa one-to-one marketing. Processen innehåller fyra steg; identifiering, differentiering, interaktion och anpassning som ska hjälpa företag att mer optimalt förstå kunden så dennes behov kan tillgodoses genom anpassning av de produkter eller tjänster som erbjuds.

The cultural policy area has a tendency to be seen as a consensus area, where there are no big conflicts between the parties. The aim of this master?s thesis is to study the moderate party?s cultural motion 2005/06Kr:233 with the party leader Fredrik Reinfeldt as first author. If consensus rules, the party?s ideology should not be visible in the motion, but the assumption in the thesis is that it is visible.

On Nasdaq OMX Nordic Stockholm there has been a large increase in issues of preferred stocks since the financial crisis 2008. Aiming to explain whether preferred stocks have most of their characteristics relating to debt or equity, we answer four sub questions. Do all preferred stocks share the same features, or do they differ from each other? Our population is similar in characteristics, except for the preferred stock of Swedbank which is convertible and deviates when it comes to participation in dividends - instead of convertible the others are limited and redeemable. Further, the second sub question treats preferred stock in relation to the common stock quantitatively, in market data.

A future expansion of wind power in the Nordic power system makes the balancing for the transmission system operator Svenska Kraftnät (SvK) more complicated. Up to the hour of delivery the balance responsible parties? (BRP) makes prognoses and plans, for consumption and production, to help maintain the balance in the electrical grid. How well this is accomplished is affected by the setup of the market design. Therefore SvK has proposed the following possible changes in market design: Increase the imbalance costsIntensify the regulation of imbalancesIncrease the temporal resolution on the different marketsPresent the prices for balancing power in real-timeModify the balancing market to simplify auction of consumption bidsA mapping over the BRPs? processes within planning and trading on the day-ahead, intra-day, and the balancing market has been performed in this thesis.

This thesis examines the established theories on the phenomena of merger of equals. In contrast to an acquisition, a merger of equals is complex since the very nature of it entails that none of the involved parties are in control. Merger of equals are therefore viewed as one of the most difficult types of partnership and data show that over fourty percent of all mergers fail to achieve their targets. Still, research on the phenomena is limited. The main purpose of this thesis is to analyse the implicit factors to why a merger of equals fail.

Syfte och frågeställningarStudien avser att kvalitativt undersöka det praktiska arbetet med motiverande samtal för personer med depression ur behandlares synvinkel, avseende uppfattningar, förhållningssätt samt erfarenheter.-          Hur tillämpas motiverande samtal på personer med depression av olika behandlare, avseende upplägg, genomförande och uppföljning?-          Vad har behandlare som använder sig av motiverande samtal på personer med depression för erfarenhet av det?-          Vad har behandlare för förhållningssätt till att motivera depressiva personer till fysisk aktivitet?MetodKvalitativ forskning med intervjuer. Informanterna var fyra behandlare från nätverket MI Nordic, som tillämpade motiverande samtal för personer med depression. De inspelade intervjuerna transkriberades och analyserades deduktivt genom kvalitativ innehållsanalys. ResultatBehandlarnas tillvägagångs- och förhållningssätt av motiverande samtal för personer med depression var likartad även om vissa variationer förekom. Samma var det med deras erfarenheter gällande styrkor, svårigheter och effekter.

The purpose of this study is to find out how IOGT-NTO conducted the debate about the Swedish negotiations with EU concerning the accession. The essay investigates how the debate was conducted between the years 1993, 1994 and 1995. A further distinction lies in five requirements IOGT-NTO delivered before the negotiations.The material for this study lies primarily in the editorial pages of IOGT-NTO's magazine Accent. The background content comes primarily from secondary sources and deals with the temperance movement and IOGT-NTO, and dealing with the EU and the Swedish alcohol policy.In July 1991, Sweden submitted its membership application to EU and subsequently in the 1993 the negotiations began. During the same time IOGT-NTO began its debate on a possible EU membership in the Accent magazine.

The purpose of this thesis is to form an idea about the qualitative value and meaning of reading fiction in a psychological perspective and over a lifetime. Seven women, 68-79 years old, were interviewed about their reading habits of fiction in their lifetime. The material is presented as life stories. I use an inter-nordic research project called the SKRIN project which looks upon reading habits from an individualistic and psychological perspective. I also refer to an American study which focus on reading development with roles readers take in different ages of life written by J A Appleyard.

The construction industry develops at a high pace today. Because of this the construction companies has to rethink and try to develop at the same pace. One of the biggest challenges in the construction industry today is to improve the logistics since improved logistics leads to lower costs. This is something that the construction companies have started to realize and they are beginning to invest more money in order to improve the logistics. It is especially important to have good logistics when the conjuncture turns for the worse.

ABSTRACTGustafsson, J. & Söderqvist, N., ??The Island of Peace in the Sea of War? A newspaper study of Växjö city?s newspaper editorials regarding the conflicts of the Second World War in the Nordic countries?, Linnaeus University. A qualitative textual analysis delving into three local newspapers from Växjö city is in many ways the essence of this study. The main purpose of this study is to examine three key conflicts, the Winter War, Operation Weserübung and the Continuation War. Each conflict has been assessed in relation to the opinions advocated in the editorials of the three politically diverse newspapers.The theoretical basis for this study is founded on similar analysis made by Nybom, Johansson and Åmark who all have contributed to the content of this particular essay.

Energy is an important issue in the current world which significantly affects sustainability and development. Energy generation and use are major sources of CO2 emissions which is one of the most important driving factors in global climate changes. The amount of energy used in house hold section can lead to estimation of the amount of CO2 emitted within this section which subsequently would be a ground to better management and maintaining a sustainable society. This study which is a bachelor?s project in sustainable energy, deals with estimation of CO2 emission from different types of residential houses in Sweden. An extensive literature review on energy use in Sweden by different residential sectors has been conducted.

SammanfattningStudien undersöker hur revisionsansträngningen hos företag på Nasdaq OMX Nordic Stockholms listor, Mid cap och Small cap, påverkas under hög ? respektive lågkonjunktur genom att undersöka faktorerna:Komplexiteten hos företagRisken hos företag Revisorns erfarenhet Studien undersöker revisionsansträngningen genom revisionsarvodet under 2007-2009. Multipla linjära regressioner har används för att nå resultatet. Resultatet av studien visade att för samtliga tre undersökningsår var komplexitet signifikant, revisorerna ansåg att utländska dotterföretag var en faktor som påverkade revisionsansträngningen hos företag på Small ? och Mid Cap oavsett om Sverige befann sig i en hög- eller lågkonjunktur.

Background: Risk Management plays an important part of the enterprises strategic business activity. Efficient Risk Management will secure the businesses survival, assets and creates market advantages. The interest of information security has consequently gained in Swedish corporations. Corporations have realized the importance of the information which is stored in the IT systems. IT is the tool for businesses future progress and growth and therefore a source of risks.

Syfte: Syftet med denna uppsats är att undersöka ifall vinstmanipulering förekommer bland företagen på Nasdaq OMX Nordic samt att analysera ifall att VD-byte är kopplat till detta fenomen. Metod: Studien har använt sig av Den Modifierade Jonesmodellen som är en periodiseringsbaserad modell för vinstmanipulering. Undersökningen är en kvantitativ studie och har utgått från årsredovisningar mellan åren 2007-2011 från börsnoterade bolag på Stockholms Mid Cap lista, totalt 295 observationer. Fyra hypoteser blir statistiskt testade. Teori: Denna del tar upp flera teorier som är kopplade till uppsatsens undersökning, bland annat genom Agentteorin och Designad redovisning.

The aim of this paper is to empirically examine the ideological trends and positioning of the Swedish liberal party with the Danish social liberal party. This paper also aims to analyze the reasons behind the trends. By examine the development in these two Nordic liberal sisterparties, this paper contributes to our understanding of why and how party change is initiated. The paper commences with an intuitive notion that the Swedish party has in fact, made a lurch towards the right, during the past ten to fifteen years while the Danish party has retained their social-liberal position in the centre of the Danish political spectrum. The questions then asked are: can this hypothesis be verified empirically? If so, how can this phenomenon of divergence, be explained?The method used in this thesis is process-tracing and the empirical material does to a large extent rely on interviews with central agents as they are specified in the theory of each party.