The purpose of this study is to create an understanding for marketing directors? viewabout how event marketing effect the company?s brand equity in four separatebusinesses. Our question formulation the study aims to answer is:How does event marketing effect the brand equity in international companies?We have chosen to perform a qualitative study with a semi structured research interviewto find out how event marketing as a marketing method, can be applied from theperspective of a marketing director in relation to our theoretical reference frame.To create structure and increase the understanding of our thesis, we will describe thebasics in brand and sponsorship theory, which will fall in to the marketing method ofevent marketing. Further we will describe the brand equity model that we will latermodify for our purpose.

At the end of 2008, Arla concluded agreements with several supermarkets in southern Sweden. The agreement with the supermarkets excluded Ska?nemejerier from the stores. This meant that Ska?nemejerier lost approximately 7% of sales volume.

The aim with the literature study is to inform about the risks that exists in large dairy farms(with focus on mastitis and hoof health) and to inform about the milk industry in Sweden.Personal comments from two study visits (Nötcenter Viken and Vadsbo Mjölk AB) arelinked together with the literature and forms into a discussion regarding sustainableagriculture versus the milk cow's welfare.The profitability for Sweden's milk farmers have decreased because of the decreased milkprice and current inflation. This leads to an increase in herdsize in order to make a profit.The milk cow herds in Sweden becomes fewer year by year and the herdsize increases. Theincreased herdsize can cause a decrease in the time the farmer spends per animal. This canaffect early disease detection and prolong the animals suffering.Swedish Board of Agriculture published (2008) statistics showing that today's milk cow ismedicated primarily because of two reasons; mastitis or hoof problems. Mastitis is thereason to two thirds of all treatments that are carried out.

Most of the saw and pulp industries have stored wood nearby their production, the main reason is to have a continuous wood flow to the production. Wet storage of wood is of great importance to keep the wood quality. Without water sprinkling the risk of drying outand decomposition through biological activity increases significantly and will result in a negative effect on future production and quality. One drawback of wet storage of wood is the leaching of chemical substances into the surrounding recipient. The log yard run-off contains phosphorus, nitrogen, phenols and organic substances. These substances can cause problems for the surrounding environment. The main objective of this project is to gain an understanding of the wet storage used by the Swedish wood industry and estimate the environmental consequences that run-off water will have on the recipient.

This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. Mango is a perishable commodity and to keep its value and quality it is essential to have the opportunity to sell the mangos in the right time. Inefficient and undeveloped infrastructure and marketing systems hinders the mangos to reach the market in time though, which causes large losses of produce.The Kenyan mango production has increased during the last decade but due to market losses for the producer, the small-scale farmers? profits have not improved.

Every year, thousands tons of edible food are discarded by the grocery stores. This is food that could have gone to people that?s in need of it. In many countries, so called food banks are established in order to supply welfare organizations with this kind of food. Today there is no equivalent system existing in Sweden.

Sedan marknaden för lantbruksfastigheter avreglerades i början av 1990-talet så har priserna på skogsmark ökat kraftigt. Då priset på timmer och massaved inte ökat i samma takt råder år 2014 en situation där priset på en skogsfastighet är högre än dess avkastningsvärde. Detta gör frågor som rör skogsägarnas värdering inför köp av skogsmark högintressant. Tidigare studier inom samma område har haft som mål att fastställa vilka faktorer som har en inverkan på fastighetspriset. Bonitet och produktiv skogsareal är två grundläggande faktorer som beskriver fastighetens karaktär. Ändå har det ibland visat sig svårt att hitta ett statistiskt samband mellan dem och fastighetspriset.

DispositionTitel: Sponsring- en kvalitativ kartläggning av hur företag mäter, bedömer och utvärderar sina investeringarÄmne/kurs: Ämnesfördjupande arbete - ControllerfördjupningFörfattare: Johan Andersson, Philip Olofsson, Johan SvärdHandledare:Anders JerrelingExaminator: Fredrik KarlssonSyfte: Uppsatsen syftar till att undersöka hur företag mäter, bedömer och utvärderar sina sponsringsinvesteringar, i ekonomiska termer. Uppsatsen syftar även till att återge sponsormarknadens olika aktörers syn för att beskriva utvärderingsarbetet ur ett bredare perspektiv.Metod:I metodavsnittet fastställs vilket tillvägagångssätt som används vid genomförandet av studien. Inledningsvis behandlas studiens design, där redogörelse för vald metod och angreppssätt ingår. Vidare diskuterasurvalet till undersökningens empiridel och avslutningsvis behandlas sanningskriterier.Referensram: Inledningsvis i referensramen definieras sponsring och dess delar. Vidare behandlas sponsringens motiv, användningsområden och hur dess effekter kan mätas.

There are various value-influencing factors that have various effects on the value of a cooperative flat for buyers. What generates value is individual and different from buyer to buyer, but also between buyers and real-estate agents. Consequently, the real-estate agents who perform valuations can make incorrect estimates of a residential value. Therefore, it is important to examine which factors are important for buyers to prevent incorrect valuations. To find out which these factors are and which of them that are the most important for potential buyers, previous research has been done in larger cities in both Sweden and other countries.

A nonsense mutation in the DMRT3 gene has been shown to have a large impact on pattern of locomotion in horses. Horses that can perform several other gaits in addition to the normally occurring gaits, walk, trot and canter, are often hetero (CA)- or homozygous (AA) for this nonsense mutation. Horses that only can perform walk, trot and canter are often homozygous for the wild-type gene (CC). For example the Icelandic Horse is a gaited breed. Five-gaited Icelandic horses can perform both flying pace and tölt, except for the normally occurring gaits, walk, trot and canter, and are often homozygous for this nonsense mutation (AA).

We are currently more aware than ever about the impact of food on our health, but in the same time this trend put more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. The empirical study is limited to the market leading companies in Sweden, Coop and ICA, because the performance of the leading companies puts them in the strongest position to profit from shifting consumer trends, grow revenues and penetrate new markets and also enable them to make a strong case for the effectiveness of voluntary action, obviating the need for government intervention. A qualitative method was used in this study to get an accurate understanding how the food retailers take social responsibility for consumers health. The study is based on interviews with experts in the food retailers Coop and ICA, and the companies reporting in this area, annual reports, corporate responsibility reports and websites.

The automotive industry is a highly competitive market characterised by low profit margins or huge losses. Cost reductions have been of top priority for all OEM?s (Original Equipment Manufacturer) and will continue to be so for many years to come. Beside cost reductions, reducing the time-to-market is of greatest importance to stay in the competition. OEM?s that are slow to market with products that neither matches customer expectations nor the products of their competitors, will soon loose market shares and see their economical performance falter.

Arbetsmiljöverkets kungörelse om medicinska kontroller i arbetslivet har medfört ett behov hos företagshälsovården att kunna genomföra sådana kontroller t ex bland personer som utsätts för lokala vibrationer från vibrerande handverktyg. För att pröva värdet av vibrametri (bestämning av vibrationströsklar) med en ny typ av utrustning ? en VibroSense Meter® - vid bedömningen av eventuella nervskador hos arbetare adderades metoden till Previas rutinundersökning för vibrationsexponerade. Sju personer undersöktes. Sex av dessa hade arbetat på ett gjuteri mellan 3 månader till 11 år.

Background: The Stop rule for buying in property was introduced through 1976 years legislation and its formemost purpose was to prevent companies to acquire property that was useless for the company. Assets such as cars, boats and arts were of current interest. At the same time as this stop rule was introduced, another stop rule was also introduced and this was meant to work to forbid the partner to buy property from the close company to a price that would lead to sell at loss for the company. After a government decision (1999:2000, Abolished Stop rules) the close company is no longer living under this restriction since these two stop rules have been abolished since January 2001. Purpose: The purpose of this thesis is to investigate which criteria are the basis to judge whether the assets is to consider as useful or not for the close company.

Abstract Title: Total Cost of Ownership ? Revealing the true cost of owning and operating equipment. Authors: Anna Bladh Anna Ström Tutors: Michaela Boye, Parts and Service, PTD, Alfa Laval Göran Berg, Parts and Service, PTD, Alfa LavalCharlotta Johnsson, Department of Automatic Control, LTH, Lund UniversityBertil I. Nilsson, Department of Industrial Management and Logistics, LTH, Lund UniversityCarl-Henric Nilsson, Department of Business Administration, Lund University Core issue: ?Which costs should be included in a general Total Cost of Ownership model regarding centrifuges, and what input variables are needed in order to calculate those costs in a user-friendly way and with a maintained level of accuracy?? Purpose: The theoretical purpose of the thesis is to identify the cost items that have the greatest impact on a TCO calculation for a centrifuge.