Studien är främst till för att bringa klarhet i hur en butik bör arbeta med visuell marknadsföring för att nå konsumenten och skapa en positiv reaktion hos denne. Vi har dessutom undersökt vikten av relationen till kunden, och hur företaget arbetar med det genom relationsmarknadsföring. Vi har fått fram vårt resultat genom marknadsundersökningar och observationer inne i och i anslutning till en butik, samt genom en intervju med den ansvarige för butikskommunikationen i samma butik. Till vår hjälp har vi arbetat med Peak Performens Borås, det är kring denna butik hela studien kretsar.Den personliga intervjun med den person som är ansvarig för butikskommunikationen på Peak Performens Borås gav oss information om problem och utmaningar ur deras synvinkel. Materialet gav oss även bra bakgrundsinformation att jämföra resultaten från marknadsundersökningarna och observationerna med.

Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

Inom disciplinen kognitiv ho?rselvetenskap tilla?mpas en integrerad ansats da?r taluppfattning beskrivs ur ba?de ett auditivt bottom-up-perspektiv och ett kognitivt top-down-perspektiv. Studien underso?kte hur taluppfattning varierar med, respektive utan top-down-sto?d och vad de kognitiva fo?rma?gorna uppma?rksamhet, minne och inhiberingsfo?rma?ga hade fo?r inverkan. Taluppfattningsfo?rma?ga utva?rderades med hja?lp av ett Speech-In-Noise-test (SIN-test) som bestod av tre deltest da?r enstaviga ord presenterades i en ofo?rdelaktig miljo? besta?ende av ro?ster som talande i mun pa? varandra.

This paper is a literature study aiming to describe scientists newest theories andknowledge concerning the El Niño and Southern Oscillation. Firstly I have described the?normal? conditions with rising and sinking air in Hadley- and Walker-cells in theequatorial Pacific and from there moved on to explaining the reversed circulation patternsand higher sea surface temperatures (SST) leading to rising air and anomalousprecipitation in eastern Pacific constituting the El Niño phenomenon. My outermostinterest regarding El Niño has been the associated teleconnections, especially in nontropicalareas. I have described the El Niño effect on the Indian summer monsoon, ontropical cyclones and on storms and precipitation on higher latitudes.

Bakgrund: Studier visar att hörselskador kan uppstå till följd av yttre påfrestningar så som exponering av buller och kraftiga tryckförändringar. Fallskärmshoppare exponeras för bägge dessa faktorer, vilket skulle kunna innebära en ökad risk för att utveckla hörselskador. Trots detta är området mycket sparsamt studerat. En ökad kunskap inom området medför att eventuella behov av preventiva åtgärder kan identifieras.Syfte: Syftet med studien var att undersöka förekomsten av upplevda hörselbesvär hos fallskärmshoppare, samt om det finns något samband mellan upplevda hörselbesvär och antal hopp, användning av öronproppar eller akustiska höjdvarnare.Metod: Studien genomfördes i form av en kvantitativ tvärsnittsstudie. En webbenkät skickades ut till samtliga aktiva fallskärmshoppare med registrerad e-postadress i två fallskärmsklubbar i Mellansverige.

This diploma work was performed at the department for radiation physics at the Health University in Linköping. Its aim was to develop a method to retrospectively quantify the absorbed dose in coral. Coral is a material which suites well as a retrospective dosimeter because when exposed to radioactivity its induced free radicals are stable in time. The number of radicals is proportional to the accumulated dose so the dose can be calculated by quantifying the radicals. Therefore, coral can tell us something about the past environment and also be used in dating purposes.A young, modern coral from the Red Sea was studied and also a fossil one which I was given from the Natural History Museum in Stockholm.

This thesis investigates the socio- and environmental economic effects of a deep repository for spent nuclear fuel in Forsmark in the municipality of Östhammar. I seek to show the general picture but focus on the effects on employment, environment and income. Cost-benefit analysis is used to investigate the differences in utility between a scenario with and a scenario without a deep repository in Forsmark. Most of the possible effects can not be valued and many can not even be quantified with the data available today. Therefore this thesis has a bit of a ?preliminary study character? and seeks to show what we know today and what needs to be further investigated when available data allow it. The costs that could be valued are noise from the traffic during the period of building and emissions of carbon dioxide and nitrogen oxides from the transportation of rock masses during the building period.

Inom disciplinen kognitiv ho?rselvetenskap tilla?mpas en integrerad ansats da?r taluppfattning beskrivs ur ba?de ett auditivt bottom-up-perspektiv och ett kognitivt top-down-perspektiv. Studien underso?kte hur taluppfattning varierar med, respektive utan top-down-sto?d och vad de kognitiva fo?rma?gorna uppma?rksamhet, minne och inhiberingsfo?rma?ga hade fo?r inverkan. Taluppfattningsfo?rma?ga utva?rderades med hja?lp av ett Speech-In-Noise-test (SIN-test) som bestod av tre deltest da?r enstaviga ord presenterades i en ofo?rdelaktig miljo? besta?ende av ro?ster som talande i mun pa? varandra.

Population growth leads to an increased need for new buildings, both residential and commercial. The regulations of structural design also changes with time. From a sustainable community perspective it may be profitable if existing buildings, that no longer performs their original function, are reconditioned. Knowledge and understanding of the surroundings of the residence must be available. Regulations regarding accessibility to all has increased.

Authors: Stina Johansson, Anna Lennartsson, Caroline WennerstenTutors: Peter Caesar Title: Communication without boundaries? ? a study about the problems of Gothenburg culture festival communications to multicultural areas.Keywords: communication, multucultural areas, communicationmodel, attitudes, diversity marketing, culture, Gothenburg Culture Festival  Background: There can be many problems with communication in multicultural areas. It has become more important for companies to communicate in order to gain competitive advantage. Gothenburg Culturefestival has a large number of visitors and since last year they have noticed that there are not as many visitors from some multicultual areas in Gothenburg. This makes it interesting to see what kind of problems that exists in the current communication. Problem statement: What noise is there in communicating to a multicultural target group and how does they affect the goals and the result with the communication?Purpose: The purpose of this paper is based on the communicationmodel and from there describe the communication between companies and multicultural areas, and from this identify problems with such communication.Method: 118 respondents were selected through a convenience sample and then  asked questions through structured interviews based on a questionnaire.

This report describes an investigation of the indoor climate in two different workspaces. Since we a big part of our lives are staying indoors in artificial environments, and more particularly in our workplaces, we think it would be interesting to do this investigation. The technical solutions for air treatment systems began with simple natural systems without fans and where the thermal rise of the air applied. In modern time is technical air treating systems used to take care of the fresh air supply. This type of units can supply filtered air with the right temperature to the building. Well-functioning ventilation is essential to bring clean fresh air to the room and effectively remove impurities without sound- or draught problems. The indoor climate is relevant for the output capacity.

The making of a cultural historical exhibition usually involves the collaboration of two categories of professionals: the curator, in charge of the exhibition content, and the designer. From these positions, representing content and form, the team is in charge of cooperating towards a shared goal ? the exhibition ? which is the spatial expression of ideas.This MA thesis is based on my work experience as a designer of cultural historical exhibitions. By means of situations where my perspective collided with that of the museum curators?, I examine our different concepts on a number of issues: the meaning of an exhibition; the process; and the perception of what our respective roles are.

This essay examines how public planners and the inhabitants of södra Gårda relate to the physical planning of the area and to the demolition versus the preservation of the quarters Eken and Cedern, and how the dialogue between planners and citizens appears to be. How do the planners and policymakers relate to citizen participation in urban planning, and how is participatory planning carried out in the legislation, rhetorically and in practice. Former research indicates a distinct gap between rhetorics, legislation and actions in practice regarding citizen participation in planning, which is why we find it an interesting topic for further research. The essay aims to highlight the different actors interests and visions of the development of the area. Which are the standpoints and arguments the different actors set out for the future visions of the area? The essay focuses on citizen participation in urban planning in the city of Gothenburg.

Large volumes of excavated soil and rock are generated in building- and construction projects. These materials need to be transported longer and longer distances due to the densifications of cities. The transportation affects the environment in terms of noise and emissions, but also makes high demands on road infrastructure. To reduce the transport distances an increased responsibility for the excavated rock generated needs to be taken. Responsibility can be increased through an introduction of means of control.

Introduktion: Fosterdiagnostik med magnetkamerateknik (MR-teknik) har utvecklats mycket den senaste tiden och använts som en kompletterande metod till ultraljudsundersökning. Magnetkamera ger ingen joniserande strålning till patienterna, samt ger en mycket mer detaljerad bildinformation än vad andra metoder gör. I samband med MR kan de gravida kvinnorna uppleva olika psykiska påfrestningar genom både själva MR-undersökningen och oro för barnets hälsa. Även om MR-fosterdiagnostiken anses vara en säker undersökningsmetod för fostret föreligger det ändå en ovisshet angående de effekter som kan förekomma. Syfte: Syftet med examensarbetet är att genom publicerad forskning få kunskap som kan utveckla röntgensjuksköterskans möjlighet att ge optimalt stöd och information till gravida kvinnor vid fosterdiagnostik med MR-teknik utifrån följande aspekter: 1.