Lean Consumption är ett perspektiv att se på handel som strävar efter att minska kundensköpmotstånd. Detta genom att förse kunden med exakt vad den vill ha på ett tidseffektivt sätt.Tid som under köpprocessen inte är värdeskapande för kund ska reduceras. Lyckas företagetefterleva Lean Consumption perspektivet tyder det på att företaget kan tillgodose sig positivaeffekter.Syftet med studien är att undersöka hur Lean Consumption perspektivet för närvarandeanvänds bland klädhandlare på internet och vilka effekter det kan leda till. Till stöd för vårtresonemang använder vi oss av kompletterande vetenskap. Studien fokuserar inte på ett visstsegment av internetaktörer, meningen är att undersöka Lean Consumption perspektivet frånolika företags synvinklar.Den bäst lämpade metoden anser vi varit en kvalitativ ansats.

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

When the Internet was established in the early 1990`s the daily press got a new market to act on. Contacts with readers was strengthened through the internet and as the years went by interactivity became increasingly important ? both for editorial and audience. One of the most common and most accessible forms of interaction is polls. This paper has examined within what contexts the newspapers are using polls ? in other words in what values of news criteria?s do the articles connected to a vote belong to.

The object of this essay was about youth's experiences of their possibility of consumption. We also wanted to analyze if their possibility of consumption had a connection with their experience of happiness. Another part of the object was to see if there where any differences between girls and boys concerning the questions above. One of the issues we had was if the youth's money was enough for their needs of consumption. The method we used were a questionnaire, which we asked a class of 22 pupils to fill in.

The purpose of this study is to examine the capital market reaction generated by layoff announcements. The study takes place in Sweden and tests 138 news concerning layoffs which are categorized according to a content analysis. They are divided as: positive or negative news. The layoffs are also divided into three subgroups with varying sizes: 0,98 percent or less, between 0,99 and 4,49 percent or 4,5 percent or larger. The study uses an event study method to measure the reaction of the capital market.

The objective of this study was investigating social worker?s perspective of how alcohol consumption can affect, and what elements in the social environment that may be of significance for, alcohol consumption and development of identity. The questions at issue were: Do social workers experience any positive effects from alcohol consumption in 16-17 year-old girls with problematic alcohol consumption and what influence do the effects have on self esteem, self image and development of identity? What do social workers experience are the negative effects from alcohol consumption on self esteem, self image and development of identity? How important do social workers find the social environment and how do they believe the social environment affect the alcohol consumption and development of identity? This was investigated with a qualitative approach from a social worker?s perspective, hence social workers were interviewed. The study?s theoretical basis was Symbolic Interactionism and Erikson?s theory of Psychosocial Development.

This thesis treats the topic of user-generated comments connected with news stories on news sites, meaning electronic word-of-mouth combined with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site owners, is that lots of comments and negative comments generate a negative effect by making the actual article less credible, attractive and worth reading (relative to the subsequent comments). On the positive side, serious comments imply that the news story is perceived as more interesting, than a news story followed by non-serious comments. From a brand equity perspective, the interesting results show that few comments compared to lots of comments, generate a better attitude to the brand, even though there is no difference in how positive or negative the comments are.

 Problem   Are there any abnormal changes in the parent company's share price at the news of a spin?off.ObjectiveThe main purpose of the study is to investigate how the news of a spin-off affects the parent company's share price. In other words if the news of the Spin-off gives an abnormal return on the Stockholm Stock Exchange during the specific period of 1998?2008. In addressing this, the paper will also investigate the following sub sections: are there any differences in the abnormal returns in various sectors and what the reasons to perform a spin?off in the Swedish market are.MethodAn event study in which market data is used to measure specific events? impact on the value of the company and on the effects on the stock market.

The purpose of this study is to examine the retrieval performance of three search engines, specialized in retrieving news articles: News Index, Excite News Search and Ananova. Thirty questions, grouped into three categories – politics, economy and sports, were used and the first twenty documents for each question were examined. The questions used were designed to be as current as possible and efforts were made to perform the searches with as little time span as possible between each search engine. The precision of the search engines was determined for each of the questions as well as for each category and for the combined categories. In measuring precision an average was calculated, intended to favour search engines that place its relevant documents early in the ranked list.

Political consumption is a manner of impinging politically that has become more frequent lately. Adolescents seem to be attracted by the idea of expressing oneself politically through ones wallet. The purpose of this analysis is to elucidate this essay?s participants? manner of expressing political consumption and analyze how they discuss motives against and for political consumption with a sociological perspective. To accomplish this, this essay will aim to answer the following questions: In what manner do the participants express their political consumption and what are their motives for and against political consumption?  In order to answer the essay?s purpose and questions, two focus group interviews have been made.

The gas turbines in the Swedish secondary reserve are reaching the end of their technical lifetime, hence alternative solutions need to be considered. One of the solutions thought to have the greatest potential is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of consumption reduction as part of the secondary reserve. This has been achieved by developing a requirement specification for the disturbance reserve and by studying the technical and economic potential for consumption reduction among a range of consumers.The technical potential for consumption reduction that fulfils the requirements for participating in the secondary reserve are on average 750 MW in SE 3 and 98 MW in SE 4.

Will the discourse in a country effect the way an event is presented in the media? And will the event be presented in similar ways in different countries? These are the questions my paper aims to answer. By using critical discourse analysis I have analyzed the reporting of the Iraqi War in three big newspapers; one from USA, one from Sweden and one from Great Britain. The results show that the discourse in each country play a big part in how the news get presented in the media, and this is shown in how the news gets reported. The three countries had three different views on the same war.

This report is a thesis work for a B.Sc. in Forestry exam at the School for Forest Engineers, SLU. The aim of the work was to compare fuel consumption during work in practical field conditions with a standardized method developed by Skogforsk (The Forestry Research Institute of Sweden), (Brunberg, 2005) for harvesters and forwarders from different manufacturers and of different sizes in order to promote the development of more fuel efficient machines. Two studies were carried out. - Statistics of fuel consumption were collected. - An inquiry was sent out in order to get more detailed information of different aspects influencing the fuel consumption. The studied machines were divided into two classes, large machines (> 150 kW), and average size machines (100 ? 150 kW), and of the manufacturer Timberjack and Valmet. Our results shows a 15 % lower fuel consumption for average size harvesters and an 8 % higher fuel consumption for large harvesters compared with Skogforsks model.

The purpose was to look into the pattern of consumption among middleage women. Our questions were how women experienced the need to consume, how they defined the expression of consumption and if there was a difference between "shopping" and "buying". The research has been done through eight qualitative interviews and searching in litterature, illuminating our questions.All women defined consumption as satisfying basic needs. According to them everything bought on a daily bases is consumption. More difficult to define was the experience of "need".

The scope of this investigation is to decide how and to what extent the energy consumption of apassive house is affected by the users? knowledge and habits. To achieve this a literary study hasbeen made and as a complement the planning of a passive house was completed.The result of a primary study of the rules and regulations that effect passive houses in Swedenshows that the user?s influence on passive houses is a completely unregulated area. Even thoughthere is no regulation, a need for some general knowledge of the passive house concept has beenexpressed.To further investigate how the users? knowledge and habits affect the energy consumption and ifthere is a difference between different households? energy consumption , three main factors havebeen identified.