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7513 Uppsatser om News Management - Sida 30 av 501

Effect of TV displays on impulse purchase

En sammanfattning av uppsatsen på maximalt 8000 tecken..

Marknadsföraren - en succéfaktor i produktutveckling?

Syftet är att studera produktutvecklingsprocessen hos Findus Sverige AB, för att utreda vilken roll marknadsföraren har och hur detta påverkar projektets resultat..


Miljöchefer : - ledarskap och medarbetarskap inom kommunalt miljö- och hälsoskydd

Environmental management officers ? leadership and employeeship in local environmental health authorityThe purpose of this study was to illustrate the working situation of municipal environmental health management officers. This is a qualitative study where I have interviewed ten environmental officers in ten municipalities in Sweden. The interviews were based on a half structured interview guide with questions. I have interpreted the interviews through different leadership theories.

Co-branding ur ett konsumentperspektiv

Med denna uppsats har vi utifrån ettkonsumentperspektiv, jämfört eventuellalojalitetsöverföringseffekter hos co-branding vid en högoch en låg engagemangsnivå..

Management - Från start till landning

Syftet med uppsatsen var att utifrån ett projektarbete vid Malmö-Sturup Airport,lyfta fram och dra lärdom av grupprocesser ochprojektarbete. Viktiga lärdomar är att projektarbete ibland kräver förkunskaper inom process och metod snarare än branschspecifika kompetenser. En projektgrupp kan ha mer än en roll i arbetet och behöver då balansera dessa roller och relationer. En grupp med kompletterande personligheter når lättare effektivitet samtidigt som behovet av koordinator är stort. Styrningsverktyg är därför viktiga för att skapa struktur.

Svepande Mediehantering : En studie om förtroendekriser som konsekvens av medioker mediehantering

On October 17, 2012, TV4 broadcasted an episode of the documentary series Kalla fakta. The episode received a lot of attention when it revealed that Parken Zoo, a very popular destination for families, was not as well maintained beneath the surface as it gave the impression of being. The case attracted attention in all possible media for a long time, which led to a beginning of an extensive investigation of the Zoo.The purpose of this study is to examine how Parken Zoo handled the media after the examination of TV4?s Kalla fakta, and how it affected people?s confidence in the Zoo. This paper consists of an overall case study of Parken Zoo that can be divided into two different methods.

Store Image Perceptions in International Retailing: an Empirical Comparison of IKEA?s

It has been found that customers in the home market perceive the retailer?s store image more positively than customers in the host market, even though this study has found that theretailer?s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA?smanagement and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers.

Prospects of a Challenger - A case study of Microsoft and the Console Industry

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

Att arbeta med konflikthantering : implementering och undersökning av en form av fokusgruppsamtal i skolan

I have chosen an action research approach for this essay. I want to incorporate a method of conflict management in the work of the personnel at a school and also discuss their thoughts and experience in conflict management. I wanted to incorporate modern knowledge about constructive conflict management for everyday use and I stress that if we can evolve these skills among the personnel in schools then we have a better chance of helping children with deviant behavior which often end up in conflict because of it. This will also help all the other children and personnel to manage conflict situations in a better way. I want to introduce a new way of thinking about conflict management which in many ways is different from how it is today. Briefly the method which I advocate revolves around paying attention to every ones basic needs and says that everyone can win and no one has to loose. he main purpose of this essay has been to find out if focus group conversations is a viable method for improving conflict management in the school system. Several of the participants has in their evaluations written that it was a rewarding and interesting way to work.

Riskkapitalbolags påverkan på styrning i sina portföljbolag: En studie om utveckling av styrsystem i svenska Venture Capital finansierade företag.

The aim of this study is to investigate which management control mechanisms evolve in companies that receive funding from Venture Capital companies and why the management control systems evolve in the way that they do. A case study was performed on three Swedish high technology companies, that all received funding from Venture Capital companies for the first time in 2006. Merchant?s framework, defining all management control mechanisms as either, results control, action control or personnel control, was used to structure the study. Results show that the companies that received Venture Capital all increased the use of management control mechanisms within results control, action control and personnel control.

Crazy priest versus terrorist people : Den mediala framställningen av muslimer kring utspelet med pastor Terry Jones plan att bränna Koranen

The purpose of this study is to examine the medial depiction of Muslims in the case of Pastor Terry Jones' intention to burn the Quran. Our study is based on theoretical framework regarding an alleged clash of civilizations, how that leads to global conflicts and controls the world politics. It?s also based on the western way of characterize Muslims as violent, irrational human beings, and how mass media have a tendency to depict Muslims as ?the others?. The questions we aim to seek answers to are: How were Muslims portrayed in CNN's and Al-Jazeera's reporting regarding Terry Jones plan to burn the Quran? Which discourses exist about Muslims in each news channel and what are the main differences between them? The qualitative method used is a critical discourse analysis on empirical data consistently of twelve articles.

EKONOMISTYRNING I EN MOTORVERKSTAD: En analys av centralt ställda krav ur ett operationellt perspektiv

The purpose of this thesis is to analyze the design and function of an engine production management?s control system and its intended function, and to contrast it with the present management control systems in use on an operational level. Interviews conducted with employees from all levels of the engine production are the main source of this study?s empirical foundation. Information has also been gathered from relevant written material such as annual reports, internal documents etc.

Integrerat Performance Management System -En studie om ett ledningssystems påverkan inom Volvo

The research within the management control systems-field and more specifically performance management has been rather shallow and not much has happened the last decades besides the balanced scorecard. The researchers see a lack of studies focusing on the effects of an integrated performance management system and also how it affects the different hierarchical levels and the tasks to perform.We decided to perform an essay with case study-characteristics by looking at both the strategic and tactical level at Volvo Group, or more specifically Group Trucks. We performed three different interviews, one at the group level and two at the division level. The aim was to see what effect an integrated performance management system had on the tactical level (i.e. the divisions).Our findings and corresponding analysis suggested that Volvo was a rather centralized company in order to get the performance management system to work by enabling a ?weekly control?.

Talent Management : En studie om rekryteringsstrategier inom Talent Management

Inledning: När företag genomgår rekryteringsprocesser så finns där flera olika strategier attanvända sig utav. Denna studie kommer att skapa en förståelse för rekryteringsstrategiernasom ett specifikt företag som uppger sig jobba enligt Talent Management använder sig av.Syfte: Syftet med denna undersökning är att skapa en förståelse för hur ett företag somuppger sig jobba med Talent Management utformar sin rekryteringsstrategi och därigenomkunna uppfylla ett kunskapstomrum angående rekryteringsstrategierna inomforskningsområdet Talent Management.Forskningsfrågor:Hur definieras talang vid rekrytering i ett företag som jobbar med Talent Management?Hur väljer företag vilka rekryteringsstrategier som är lämpliga?Vilka rekryteringsstrategier använder sig företaget utav?Metod: Denna studie har genomförts med en kvalitativ forskningsmetod som har innefattatsemistrukturerade intervjuer för materialinsamlingen. Intervjuerna och det empiriskamaterialet är insamlat från ett ledande företag inom sin branchen.Slutsats: Denna studie kunde påvisa att de centrala rekryteringsstrategierna i ett företag somuppger sig använda sig utav Talent Management är Head Hunting, Employer Branding,profilering samt talangpooler. Vi kunde även dra slutsatser att samtliga rekryteringsstrategiersom förekommer inom ett företag inte nödvändigtvis behöver tillhöra den rådande uttalademanagementstilen.

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