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657 Uppsatser om New styles of communications - Sida 4 av 44

Upphovsrätt i förändring? En undersökning av några upphovsrättsorganisationers remissvar på Ds 2003:35

In the year 2003 the Swedish ministry of Justice drew up a communication about the incorporation of the European Unions directive about harmonisation of certain aspects of copyright and related rights in the Information Society, 2001/29/EG. The communications name is Ds 2003:35. This study examines the arguments in the communications from some of the copyright organisations in Sweden. For this study we have used five referral statements from organisations who represents different types of originators. We have studied their arguments and how well they argue for their theses.

Lärarens första ljuva år som ledare : En kvalitativ undersökningom fem nyutexaminerade 1-6 lärares föreställningar kring sitt ledarskap

The purpose of this essay is to find out what new graduate teachers conceptions are of their own leadership in the classroom. The paper also aims to examine the different leadership styles the teachers perceive themselves to use. My study is based on qualitative data collected through interviews, where the informants are newly graduated teachers in grade 1 to 6. Using a qualitative approach has made it possible for me to get a deeper understanding of this study. I have also used previous research in this area where Arfwedson (1993), Franssons & Morbergs (2001) and Paulin (2007) presents a number of experiences that student teachers and recent graduate teachers has shared.

Webbsidans funktion i marknadskommunikationen: Rapport 2: Aktiva företag

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

Status - Musikstil - Attityd : en enkätundersökning bland studenter och lärare på Kungl. Musikhögskolan och några utvalda grund- och gymnasieskolor i Stockholm

This study aims to determine whether pupils, students and teachers at various music schools feel that there is a difference in status between different music styles/genres, and if this has an impact on the individual level. The survey was conducted with a digital survey that was e-mailed to junior/high schools with music profile in the Stockholm area and to all the teachers and students at the Royal College of music in Stockholm (KMH). Due to low participation by students and teachers from the junior/high schools the students and teachers of KMH became the main object of the study. The results shows that a majority of the main group of this study feels that there is a difference in status between different music styles/genres. The study also shows that half of the participants believe that the difference in status affects them on an individual level.

Webbsidans funktion i marknadskommunikationen: Rapport 1: Passiva och reaktiva företag

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

Arkivering av företagskunders grafiska riktlinjer : Design och utveckling av en arkivwebbsida med responsiv design

This report describes the process of developing a user-friendly and responsive archive website. The website is a Hi-fi prototype and was created for the company JG Communications, to serve as an archive for their customers? style guidelines. To create this website I have used HTML5 and CSS3 to make it responsive for various computer screens. I have also used PHP and some JavaScript to make some of the functions and Adobe Photoshop and Illustrator to make design elements for the prototype.

Om du säger det så

This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

Matematikdidaktik : En teoretisk studie av att lära algebra

This is a literature study of learning mathematics in general and algebra in particular. The goal is to explore and investigate the learning procedure and the difficulties pupils have with their understanding. Furthermore, to understand what qualities is requested of pupils in their effort to be successful in mathematics and algebra. I have also explored different pupil thinking styles in mathematics and what consequences that has on their learning and understanding. Moreover, I have investigated some different learning styles and how they can be addressed in teaching of mathematics in general and algebra in particular.

Vad påverkar medieteknikstudenternas kursval?

With many different elective courses to choose between, a lot of students  experience anxiety over deciding which courses to study next semester. The  choice of a specific course can have a big impact on the students future studies  and/or employment. Therefore the anxiety is justified. At the same time the  number of students applying for a course often vary from year to year. This  creates issues for the responsible teachers because of the ever-changing  resource requirements.There are several different theories on decision making, addressing the  different time related states as well as the different habitual styles.

Wikipedia som källa? : Är det accepterat vid studier i ämnet medie- och kommunikationsvetenskap vid Uppsala universitet?

AbstractTitle: Wikipedia as a source? Is it accepted in the studies of Media and Communications at Uppsala University? (Wikipedia som källa? Är det accepterat vid studier i ämnet medie- och kommunikationsvetenskap vid Uppsala universitet?)Number of pages: 38 (39 including enclosures)Author: Susanna SalomonTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/ Aim: The purpose is to study whether or not the Internet encyclopedia Wikipedia is an accepted source when a student writes a paper in Media and Communications at Uppsala UniversityMaterial/ Method: Qualitative research method based on interviews with teachers and on litterature.Main results: The study shows that there is no common view within the faculty whether or not Wikipedia could be used as a source when writing a paper in Media and Communications. Some accept it, others do not. The results show that the teachers of this subject at Uppsala University have not yet decided upon how to adjust to the new large information bank wich is Wikipedia.Keywords: Wikipedia, Uppsala University, sources, reliability, objectivity, collective intelligence, the Internet.

Ärlighet varar längst : En studie i att bygga varumärke i social media

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

När målet helgar mediet : En kvalitativ fallstudie av dold viral PR

Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

En studie av Dunn & Dunns inlärningsmodell ? ?Learning Styles?

Denna studie hade som syfte att undersöka och analysera hur pedagoger arbetar med inlärningsstilar utifrån Dunn & Dunns modell. Data samlades in genom en kvalitativ undersökning i form av intervjuer med tre pedagoger, samt observationer i klassrumssituationer för att få kunskap om hur olika lärstilar fungerar i praktiken. Undersökningen visade att de observerade eleverna jobbade med alla sina sinnen i större eller mindre omfattning. Informanternas definition av inlärningsstilen var att individanpassa undervisningen, att ge eleverna möjlighet att testa sina multisensoriska sinnen, att undervisa från helheten till detaljerna, samt att skapa stimulans genom informell möblering. Informanterna jobbade i enlighet med sin egen definition av modellen, som däremot skiljde sig i förhållande till Dunn & Dunns teorier, genom att inte diagnostisera eleverna och att använda mindre andel av studiematerial.

Personlighetstyper och stressrespons hos djur ? med fokus på hund och häst

Animals living in captivity are often subjected to various kinds of stress. Individuals within species can respond differently to the same stressor depending on differences in coping style and physiology. Active and passive coping is a common way to describe different coping styles in animals and it is likely that these strategies have a high heritability. Individuals with an active coping style are characterized by an urge of control and a higher level of aggression than individuals with passive coping style, who in general are more flexible and respond to stress by immobilisation to a greater extent. The aim of this bachelor?s thesis is to investigate the presence of different coping styles and personality types in dogs (Canis lupus familiaris) and horses (Equus ferus caballus) and to find fields of application for this information.

Ledarskap och ledarstilar i klassrummet : en intervjustudie utifrån ett lärarperspektiv

The purpose with this examine was to study the teachers perception of leadership in the classroom and also how they experience the conditions of this. The method used was qualitative, and builds on a total of six interviews. Stensmos five leadership tasks in the classroom that constitute leadership context have provided the theoretical basis of this study. The leadership tasks have therefore been used as theoretical tools in this study to analyze the teachers? reasoning about their own leadership style.

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