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116 Uppsatser om Networking - Sida 2 av 8
The Sad Story of Regulated Markets: A study of relationships and networks on the Swedish market of alcoholic beverages
The purpose of this thesis is to create a greater understanding of relationships and networks on regulated markets. This includes what the climate are like on such a market and how different aspects within relationships and networks are affected by regulations. By the use of a deductive approach, a qualitative study was performed. This was carried out by interviewing different actors on the Swedish market of alcoholicbeverages. The theoretical framework includes relationship quality, consisting of power and dependence, cooperation,adaptation and trust.
Nätverk och förebilder : en studie om betydelsen för entreprenöriella kvinnor
Background: Of those who start companies, only about 30 % are women. Women's companies also often have both fewer employees and lower turnover. Several efforts are therefore being made to try to influence and encourage more women to start businesses and to get them to expand. Two of these ventures are special network for women and about women entrepreneurs as role models, something that also the theories believe is very important for a more egalitarian business. While entrepreneurship is encouraged for growth in the community, it also has a male character, something that needs to be considered.Purpose: As both the EU and the Swedish government through measures such as Tillväxtverket, is investing large sums to promote Networking and role models, we intended to analyze the importance of Networking and role models for entrepreneurial women.
Mikroföretag och dess marknadsföring : Thermo Steel i fokus
Bakgrund: Vi fick under hösten i uppdrag att hjälpa till med en marknadsföringsplan till mikroföretaget Thermo Steel. När vi gick igenom den teori som fanns på området marknadsföring märktes ett stort gap när det gällde marknadsföring för mikroföretag. Det finns ett flertal rapporter som ifrågasätter den traditionella marknadsföringens relevans för mikroföretag. Det motiverade oss att först undersöka hur mikroföretag marknadsför sig och om det finns några generella riktlinjer att följa när det gäller mikroföretags arbete med marknadsföring.Syfte: Med stöd av ovanstående resonemang är syftet med föreliggande uppsats:1. Att undersöka hur mikroföretag marknadsför sig samt om möjligt försöka fastställa några generella rekommendationer när det gäller marknadsföring i mikroföretag.2.
Att kommunicera hållbarhet : en undersökning av hållbarhetsdebatten via internet
This master thesis is about sustainable city planning and its debate. It is also concerned with Networking, communication and web-based communication. Theories of sustainable development are discussed, along with the importance of communication for sustainable development. The report is directed towards landscape architects, architects, town planners, other designers and other interested readers.MotivationI believe that there is a need for an increased discussion concerning sustainability. Sustainable development is an important issue for city planners.
Assistansrobot "Slangaren"
This project is a step towards automatic firefighting. The goal is to decrease the number of personal injuries by replacing the human firefighter with robots or similar technical tools. Especially in very hostile environments due to risk of explosions or building collapse. A robot is easy to replace and can be maneuvered from a safe distance. The idea of the project comes from the company Drones Networking which aims for developing a totally autonomous firefighting system.
Ingen reklam tack! Men gärna Ikea-katalogen : En studie kring vad som händer när marknadsföringen kliver in i sociala forum på Internet
The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.
Fiberoptisk nätplanering
Denna studierapport handlar om hur man kan gå tillväga för att bygga upp ett fiberoptiskt bredbandsnät i stadsdelen Ersliden utanför Umeå. Arbetet har styrts efter en kravspecifikationför vad nätet ska klara av.Rapporten innehåller två delsystem. Det ena tar upp det fasta nätets uppbyggnad och det andra tar upp vilken trådlös accesspunkt nätet ska ha.I studien tas det upp vilken typ av fiber nätet ska använda sig av, hur noder och kanalisationska planeras och vilken typ av hårdvara som passar nätets kravspecifikation..
Vem är du? : En studie om företags granskande av Facebook profiler
Title: Who are you? A study on companies reviewing of Facebook profiles. Social media has opened up new possibilities in recruitment situations in forms of background checks on social networks such as facebook. Even though there are many advantages, there are few recruitment workers who choose to embrace the possibilities with social Networking..
Innovera eller stagnera! : Öppen innovation inom tillverkande små och medelstora företag i Småland
Titel: Innovate or Stagnate! ? Open innovation in manufacturing small and medium-sized businesses in Småland.The purpose of the study is that, from a leadership perspective (innovationmanagement), create a better understanding of open innovation in manufacturing small and medium-sized enterprises. The study therefore intends to contribute to the understanding of how open innovation processes leads to greater innovation in manufacturing small and medium sized businesses.We have used a qualitative research method and adopted an abductiveapproach. We made interpretations and created meaning based on our research results.Our theoretical framework is based primarily on Chesbroughs (2003) research on open innovation. Based on this model, we have selected a number of other theories, which we perceived as prerequisites for small andmedium sized companies in open innovation processes.
Luxury fashion brands on social media: a study of young
The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..
Seniorer och identitet på Facebook : En studie om seniorers uppfattning och skapande av identitet på Facebook
The aim of our study was to increase understanding of older people?s views on social media?s and identity by asking the question: How do seniors perceive identity on Facebook? Based on a qualitative approach with written interviews conducted by e-mail, we contacted respondents who had and used a Facebook account. In our study we used categories, such as seniors, identity, Facebook and Networking to be able to answer our research question. The result of this study is shown as a description of nine respondent?s testimony regarding identity on Facebook.
Entreprenörskap på landsbygden : 6 små livsmedelsförädlande företag i Mälardalen
For a long time, economic activity has decreased and shows a downward trend in the food sector. To break this requires efforts to strengthen corporate position with the ability to meet market challenges.
In the small producers is a great potential for them to be able to increase its profitability thanks to its ability to offer added value in the product. But to achieve this requires not only a willingness and creativity out of the ordinary but also factors that lead us into this report, current issues. The issues are related to marketing, brand building and the importance of developing a stable network.
The study aims to investigate how small businesses operate in rural areas are experiencing the possibilities of support from various networks and organizations and that, from a business perspective, and also see which areas that they need more support in to achieve a growing business. The work has been followed by an inductive method, when we initially could not say anything about the empirical results.
E-post och internkommunikation : en studie av upplevelser kring användandet av ny kommunikationsteknik
Purpose/aim: To investigate individual experiences of how a new communication technology, e-mail, influences a) the structure of the internal communication ? does it for example make Networking any easier? ? and b) the form of the persons everyday language.Material/method: A theoretical framework gathered through a literature study and empirical data gathered through interviews with two persons.Main results: Differences and similarities exist between the experiences studied in this paper. The most unexpected result is that the system of e-mail does not seem to be able to create new channels of communication. If anything, it reinforces the structure that already exist. An aspect of decisive importance is the original rules and norms concerning internal communication within the organization..
?Vi försöker servera ett smörgåsbord? En studie om att attrahera utländska direktinvesteringar till Göteborgsregionen
Globalization allows companies to expand and establish themselves in other markets, which can have unexpected consequences for those who are not aware of the controversy or sacrifices that are required, and Gothenburg, Sweden is not an exception. The study has focused on two institutional theories that can explain whathappens when a foreign direct investment takes place, Institutional work and Institutional duality. The study was conducted at Business Region Gothenburg and the interviews took place at department of establishment and investment. The result shows that to overcome institutional barriers they use Networking, relations, and marketing of the region of Gothenburg as examples. The paper also argues that by performing some sort of institutional work, institutional duality occurs..
Kvinnlig chef i byggbranchen : faktorer som utgör hinder till avancemang
Background: Studies that have been made in male-dominated organisations shows that only few women have succeeded in advancing to the higher positions in all businesses. Statistics shows that merely 4 % of the managers in all building companies are female. The manager role has earlier always been classified as most suitable for men resulting in barriers for women who strive for management positions. This problem is now very renowned and is called the glass ceiling. To improve the current situation, both the organization's structure and culture, have to be modernized for more women to succeed and get the courage to get into the industry.