Marketing is a broad subject with many different areas. Part of the marketing that has been of great importance is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and have begun looking at new ways of looking at marketing. One of the ways is entrepreneurial marketing to the effect that the company tries to use its resources optimally.

Detta examensarbete är utfört vid Luleå tekniska universitet på uppdrag av Ericsson Network Technologies AB. Arbetet har utförts vid företagets anläggning i Falun där kraftkabel tillverkas. Inom de närmaste tre åren antas efterfrågan på lågspänningskabel öka. Därför finns ett behov av att utreda vilken kapacitet anläggningens befintliga tillverkningsutrustning har samt att undersöka vilken förbättringspotential som finns. Förutom den egna produktionen av lågspänningskablar avlastar den aktuella avdelningen produktionen av mellanspänning-, högspänning-, och installationskablar med vissa tillverkningsmoment.

The purpose of this thesis work was to develop an automatic fault detection system for surveillance of bearing temperature in hydropower turbines. The parameters used except the bearing temperature were cooling water temperature and cooling water flow. A simple static model based on data sampled every minute was developed to estimate the bearing temperature. Then a detector for detection of change in bearing temperature based on the CUSUM-algorithm was designed. Since the amount of data was very small the developed model was too uncertain to be used in a working system.The designed fault detection system showed to work well for the available data.

This thesis aims to explore how medical social workers/counselors perform their workwith people during crisis and how they accumulate and practice scientific crisisknowledge. This study is an empirical research paper based on qualitative interviewsconducted with eight medical social workers. The data was analysed with Kvalesmodel for categorization, which constitutes the basis of the research. The results ofthe research was then analysed with the use of Cullbergs crisis theory and a model ofevidence based practice which is described by Topor and Denhov. The results showthat the medical social workers practice the evidence based practice model, describedby Topor and Denhov, in combination with Cullbergs crisis theory.

The aim of this master?s thesis is to examine the roles ofthree different public libraries in three differentcommunities. In order to get some answers about the roles ofthe public libraries I have used the following questions: Howis the local cultural policy formulated? How is the locallibrary structured? What or which profiles has the publiclibraries in the three communities?I have made three qualitative case-studies in three differentcommunities. These three communities are somewhatlocated in the same area in order to identify any cooperationbetween them.

This master thesis was made to validate hydropower models of a turbine governor,Kaplan turbine and a Francis turbine in the power system simulator ARISTO atSvenska Kraftnät. The validation was made in three steps. The first step was to makesure the models was implement correctly in the simulator. The second was tocompare the simulation results from the Kaplan turbine model to data from a realhydropower plant. The comparison was made to see how the models could generatesimulation result that was similar to the reference power station.

This essay is a qualitative study whose aim is to see how to find a good balance between family life and managership. The result could give concrete proposals on how help can be designed to prospective female managers. The study is based on interviews with eight female managers. The interviews have been inspired by the narrative approach with the focus on how these women have tried to find a balance between management and family life and which obstacles they faced and the support they have had. The results of the study has shown that the support that the woman has been given by their spouse / partner has been one of the best and most important support for her to full fill her mission as being a manager as well as a mother.

This thesis explore women?s needs when reentering society after having served a sentence at the female prison Färingsö, outside Stockholm and whether those needs are being met in the reentry strategies that are being provided. Parallel to this the thesis also examines if there, based on nonconformity and gender theories, is a socially constructed representation of women maintained in the rehabilitation work.The method of this thesis applied semi-structured interviews and used snowball sampling to expand the network of informants to obtain the data necessary. Totally five interviews were carried out. Previous research has shown that women in prison have much more complex problems than men and that there is a need for reentry strategies that take gender in account.The results showed that in terms of being able to reenter back in society, women needed help to structure a previously chaotic life.

Title: Schibbye och Persson?s Journey: a qualitative analysis of Göteborgs-Posten?s coverage of ?etiopiensvenskarna? from a narrative perspective.Authors: Viktor Eriksson and Max SommersteinSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication (JMG) University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, Gothenburg UniversityPages: 35Purpose: To examine how the narrative-model the hero?s journey is represented within the Swedish newspaper Göteborgs-Posten?s articles on Johan Persson and Martin Schibbye, two Swedish journalists who were imprisoned while conducting journalism in Ethiopia.Method: A combination of Ethnographic content analysis (ECA) and Compositional Interpretation (image-analysis).Procedure: A strategic selection of articles published in the supplement Skenprocessen i Addis Abeba, in Göteborgs-Posten.Results: The narrative model the hero?s journey is clearly represented as cultural frames in Göteborgs-Posten?s articles about Martin Schibbye and Johan Persson. The framing of the events are used to simplify the facts and to make them emotionally accessible.

This project is about investigation and improvement of a V-plow for the company Swekip. A V- plow is used for snow removal but this product has been found to have deficiencies in its construction, breaking down and not living up to the desired objectives. This is because the product is ordered from a company in China where they have some problems with understanding the purpose of the plow.Initially the existing plow is investigated, all the shortcomings set out and examined, what is wrong and what needs improvement?When the solutions were done they were evaluated and examined that they actually live up to the desired requirements.This assignment is a pure construction project where the majority is implemented in CAD, where models are developed and FE analyses are carried out. But the project also includes a feasibility study, idea study and hydraulic design.The results are presented in the form of a CAD model and associated drawings that will serve as the manufacturing basis for the new V-plow.

This paper investigates the ongoing talks between the Swedish libraryassociation (Svensk Biblioteksförening) and the Swedish Publishers?Association (Svenska Förläggareföreningen) regarding a new payment modelfor e-book loans in Swedish public libraries. The current model allows an ebookto be lent an infinite number of times and for each loan the library paystwenty Swedish kronor to the supplier, Elib, which in turn passes half of thatsum on to the publicers.The reason for the talks is that both libraries and publishers have reason to bedispleased with the current model. For the libraries it has proven to be aneconomic challenge, for the already strained library economies, sincepayment is made directly by the individual library from the media budget.The publishers also have reasons to want a change of model since thecompensation they receive from the libraries is not enough for them tocontinue publishing e-books and making a profit. They argue that to protectthe commercial e-book market the principle of free loans has to be replacedby a model that introduces ?friction? in the form of limitations on how manytimes a title can be loaned.This study is based on interviews with representatives from both sidesinvolved in the talks, along with a representative from Elib and a librarian.An analytical tool has been constructed by the author to aid in the process ofuncovering arguments and standpoints in the interviews.

Mental illness in school ? A counselors perspective - The purpose of the study is to examine school counselors work with students (13- 15 years of age) who are struggling with mental illness. Focus on mental illness is discussed in a school context. From the school counselors perspective questions like, what kind of working methods are they using and, how they collaborate are examined. The research design is based on a qualitative approach, with ten Semistructured interviews with ten different informants who work as a counsellor at 10 different schools around Skåne.

The Natura 2000 Network is one of the European Unions many tools concerning nature conservation, and is without comparison the premier contribution when it comes to halting the loss of biodiversity. This essay is a case study on how the regional work with the Natura 2000-network has been carried out in four different counties. These counties are Södermanland, Västernorrland, Jämtland and Örebro. They have been compared based on the theoretical concept of sustainable development. This essay describes how the officials in the County Administrations view the regional implementation of Natura 2000 when it comes to the selection of Natura 2000-sites with forest habitats and the creation of an additional protective measure.

The market for management consulting services is changing with an increased level of competition and more specialized service providers. At the same time there is a high level of companies that fail in their efforts to establish themselves on the market. This thesis sets out to give the reader an increased understanding of the complex characteristics of the market for these services, focusing more specifically on which factors that have an effect on the strategy development for companies within the industry. The thesis is also aimed at providing the reader with a deeper understanding of how developing consulting companies can tackle the specific challenges facing them. In order to meet the purpose of the thesis, we have applied relevant theories to a generic strategy model in order to develop a model that is applicable for the management consulting industry.

The aim of this essay was to describe the power elite of the Swedish town Karlshamn, and its influences on the local political process before the realization of the narrow-gauge railway Karlshamn-Wislanda-Jernväg. During the mid 19th century, a revolutionary period began in the Swedish pre-industrial epoch. The political and institutional regulatory frameworks were disassembled and restructured, away from protectionism and centrally controlled administration, for the benefit of free trade, local self-government and liberalism. The changes were carried through during times marked by a drastic increasing native population and upcoming demands for adjustments to meet the growth of the industrial-, trade- and labour markets. An essential industrial development factor was the building of the national railway network, which started after some important decisions in the Swedish Riksdag during the 1850´s.