Den här uppsatsen ämnar studera effekterna av att använda sig av en viss typ av PR i marknadsföring. En aktuell debatt i media idag diskuterar huruvida man får luras i PR eller inte och i och med detta har vissa kampanjer kallats för bland annat PR-bluffar, kuppar och fejk-PR.  Fenomenet PR-bluff har gått ut på att lansera en kampanj som ska leda till reaktion inom målgruppen för att sedan, efter en viss tid, avslöja det verkliga syftet med aktionen. Genom fallstudier har vi undersökt två kampanjer av detta slag och vad resultat av dessa blivit enligt kommunikationsbyrå, kund och allmänhet och därefter ställt utfallet emot relevanta marknadsförings- och kommunikationsteorier. Dessa teorier betonar starka relationer och tillit mellan företag och dess kunder för att alstra framgång och således kan PR-kuppar ses som motsägelsefulla i marknadsföringssyfte.

In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.

The master's thesis investigates how the concept traditional knowledge is represented by international organizations that are influential in development work and policy making. Departing from a theoretical framework drawing on Michel Foucault, constructed aspects of knowledge and the power relations knowledge production implies are highlighted.A recent interest within library and information science and practice to document this kind of knowledge raises questions about how traditional knowledge differs from other forms of knowledge and how knowledge organizational tools can be applied. Investigations, which critically explore the concept traditional knowledge, the power relations the concept creates as well as the interests and purposes it serves, have been surprisingly absent within the discipline. The focus in this master's thesis is how traditional knowledge is conceptualized by international organizations. A discourse analytical approach reveals the power relations that are inherent in their descriptions of traditional knowledge and how they describe the relevance of the concept for their work.

Allt fler jobb blir mindre reglerade, vilket förändrar förutsättningar, krav och hälsokonsekvenser av arbete. Tidigare studier visar att de minst reglerade jobben finns inom bland annat universitetsvärlden. Syftet med studien är att studera psykosociala hälsokonsekvenser av oreglerade arbetsformer bland universitetsanställda. De psykosociala hälsokonsekvenserna av oreglerade jobb är ännu inte helt kända men de har kopplats samman med utbrändhet. Tidigare forskning säger att gränslöshet kan vara positivt då det skapas en frihet i arbetet.

Adopting a socio-cultural approach to the study of cold war historiography, this master?s degree essay is a comparative study of the two main disciplinary fields of cold war scholarship, diplomatic history and international relations theory (IR). The study applies the theory of scientific development formulated by Thomas Kuhn and the concept of paradigm on the field of cold war research.Diplomatic history and IR shows many similarities in their development, and in the importance different schools has had in scholarly debate. These different schools are analysed as paradigms, a concept that has been more willingly adopted within IR than in diplomatic history. The transition from what historian John Lewis Gaddis has termed Old Cold War History to New Cold War History is discussed in terms of paradigms and paradigm shift.

Forskningen om lobbyism i Sverige har hittills i huvudsak fokuserat på riksdagen. I den här uppsatsen undersöks lobbyism på kommunal nivå utifrån ett mottagarperspektiv med fokus på beslutsfattare och deras erfarenheter av lobbyism. Syftet är att belysa hur beslutsfattare i svenska kommunfullmäktige uppfattar att lobbyism går till i sina egna kommuner. Studiens utgångspunkt utgörs av lobbyismens relation till demokrati och i den kvalitativt genomförda undersökningen används en analysram baserad på tre värden för demokratisk lobbyism, benämnda transparens, jämlikhet och etik. Empirin har samlats in genom intervjuer med åtta kommunala fullmäktigeledamöter.

The essay is about how immigrant pupils are integrated into the Swedish school and society. I have studied how teachers work with integrating these pupils and if there is a plan of act used in their work. The essay is also about how social relations can be used as a pedagogical resource by the teachers when the institutional framework and support is failing..

This two years master?s thesis takes interest in the concept of marketing related to the Children?s Library. The purposes have been to investigate the perception of marketing among a few librarians working at the Children?s Library in the Swedish region of Halland and further to analyse their perception of marketing in the daily work at the library. Eventually to analyse the consequences of these librarians approach to marketing related to their perception of the library?s mission.

The driving forces from the forest owners point-of-view was studied on a market where several buyers attend to procure round-wood. It was concluded that forest owners prefer personal contacts to other means of communication, but that it is essential that the initial contact is a personal letter on paper. Furthermore, although price is always important, long standing relations is asked for. The buying companies need skillful experienced buyers that can provide more than just quick closures of deals..

The way you address people is depending on the existing culture, to be on familiar terms with people you don?t know or elderly people is totally unacceptable in some cultures. Some behaviour might be acceptable in one culture, and unacceptable in another. Culture exists on different levels in the society, and what combines people within a culture are that they share the same norms and values.This study identifies and deals with the resemblances and the differences in the customer relationship within one specific organization with activity in several different countries. Two of these countries, which can be seen as each others cultural contrasts, were chosen for the study, Sweden and Spain.

This thesis is basically an attempt to discuss the intrinsic intersubjective nature of the so-called ideal sciences, i.e. geometry or arithmetic. Based upon a thorough analysis of Husserls The Origin of Geometry and Derridas Edmund Husserl's Origin of Geometry: an Introduction this thesis takes geometry as an example of an ideal science. The main question of the thesis is how an ideal science or object is constituted. The thesis consist of two main chapters - ?Geometry and Historicity? and ?Language?- and a concluding discussion.

This study has investigated what makes a business relation satisfactory. The purpose is to distinguish the factors that are relevant to a functioning cooperation relationship between sawmills and DIY-stores. The theoretical framework is primarily based on long-term business relationships. The study is based on two case companies and their relations with wood-suppliers. - Case company 1 is a relatively new established and still growing company.

PR appears to be an indistinct division and a complicated resource for companies to value. The current circumstances are negative to the credibility and reliability of PR. This study emphasizes how an application of return on investment contributes to a more strategic use of PR and increases the status and credibility for the division.We experience that measuring the economic value of PR is of great importance and of current interest with few prior studies made. The purpose of this study is to find out how a PR-agency and one of its clients relates to and works with evaluation of PR-activities and to which extent the economic contribution of the activity is measured.The foundation which the theoretical reference grounds on is theories of Delusions of PR and the use of benefit-cost analyzes, Stages and Levels for Evaluating Public Relations Programs, Marketing Return on Investment and PR Return on Investment. The theoretical reference serves as a base during the analyze of the study.The conclusion, based on the empirical body of information, is that an application of return on investment could contribute with a higher status and credibility for the PR-division.

The purpose of our study is to examine what risk factors can contribute to a child/youth with neuropsychiatric disorders developing an addiction to drugs. We also wanted to find out what protective factors can contribute not to develop an addiction. In order to find out these two different aspects we interviewed twelve professionals to get their view upon the matter. The professionals work within different sectors such as school, healthcare, social services and one of the interviewed is a member of an organization that specialises in neuropsychiatric disorders.When analysing our result of the interviews we used Bronnfenbrenner´s theory on the ecology of human development. What we found was that there are significant risk factors and protective factors on different levels of the child's environment.On the first level, the microsystem, interpersonal relations have an impact on the child's development.

Syfte: Vårt syfte med föreliggande arbete är att undersöka, såväl teoretiskt som praktiskt vilken roll IR spelar på den svenska aktiemarknaden. Vi vill öka förståelsen för dess roll på aktiemarknaden och vi bör kunna dra slutsatser om hur informationen används och vilket värde den tillmäts av mottagare och av givare. Metod: Uppsatsen är en kvalitativ studie som framför allt bygger på information från en enkät skickad till investerare samt djupintervjuer med företagsledare. Vi använder också data från IR-symposium 2002. Utifrån teorier analyseras sedan det empiriska materialet.