It?s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex has developed from being a store of underwear to be oneof the largest fashion companies in Sweden with Internet sales which actively workswith bloggers through it?s website.Our purpose in this study is to analyze and describe how a fashion company as Lindexis practical using blogs as a marketing method.

The purpose of this essay is to examine the everyday beliefs about mental illness surrounding the disease and how these are expressed and affects the sick life and identity. The focus is on the sick perspective, where a concept of norms, normalization and taboo forms a basis in the use of materials, which here consists of qualitative interviews and Internet forums. This is analyzed and then discussed with the help from structuralism and poststructuralism approach, where I mainly refer to the social anthropologist Mary Douglas, ethnologist Lars-Eric Jönsson and philosopher Michael Foucault. In the discussion vented even historical aspects of the subject and how these might have followed in our time and how beliefs about mental illness is created and maintained by the norms within a society / culture including the sick..

Introduction: Approximately one in eight women suffer from postpartum depression, which can affect them for a period of weeks or even years. Postpartum depression does not only affect the mother, it also has a negative influence on the rest of the family. Postpartum depression can also lead to negative consequences for the development of the infant. It is an illness that is still considered a taboo, a fact that makes it hard to identify among women who are affected. Aim: The aim of the study was to examine cases where there is a connection between social economic status (SES) and the presence of postpartum depression.

Syftet med denna studie är att få ökad insikt om hur förskolelärare uppfattar sitt eget arbete med att främja barns begreppsutveckling inom området volym. Syftet med studien är även att få ökad kunskap om vilka aspekter som påverkar den dagliga verksamheten inom området volym i förskoleklassen. Denna undersökning är baserad på intervjuer med sex förskolelärare, materialet har bearbetats och kategoriserats under fem stycken huvudrubriker som belyser olika aspekter av hur förskolelärarna uppfattar att de arbetar med området volym i förskoleklassen. Vi har valt att belysa denna undersökning ur ett sociokulturellt perspektiv. I vår analys har vi kommit fram till att det finns många olika aspekter som påverkar utformandet av verksamheten i förskoleklassen.

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

The purpose behind this work was to investigate whether I could from a practical approach to create desire for mathematics among students in primary schools. I wanted also to find out how students feel about their current mathematics teaching. By introducing an equation game, and interviewing students to find out their perception of their mathematics teaching, I was able to answer my questions. What I came to was that through a practical and laboratory work, I could create an enjoyable educational opportunity in mathematics. Then during the interviews I also learned that students had not a pre-determined negative attitude towards mathematics.

This report is about an investigation which has been done as an assignment in aninternational company. An Intranet has been implemented in parts of this company, andprimarily there is a local group of people in the company which is responsible for thelocal Intranet as an informationsystem. This local group of people is also responsiblefor further development of the use of Intranet as an informationssystem in the localorganisation. To create a starting-point for this development, I have done aninvestigation that deals with:· acceptance of Intranet as informationssystem among members of the industrialmanagement.- what factors affect acceptance of Intranet in a negative way- what factors affect acceptance of Intranet in a positive way· rules by which further development of Intranet is supposed to be based on· existing and needed Intranet-applications..

Sweden became a member of the European Union in 1995. Consequently Sweden became obligated to implement the Working Time Directive 2003/88/EC (formerly termed 93/104/EC). At that time Sweden considered that their legislation already gave their employees as high level of protection as the directive prescribed. Instead they decided upon an adjustment of the collective agreements concerning working time. A particular EC-restriction was incorporated in the Working Hours Act (SFS 1982:673).

The purpose of this report is to document the experiments carried out, methods used and results gained during research into how the silicon content of an aluminium alloy affects the coefficient of thermal expansion (CTE).The goal of this paper is to better understand and to find a relation between silicon content and the coefficient of thermal expansion.Experiments were carried out using carefully prepared samples of Al Si alloys (0, 7, 10 and 20% Si content). Using these alloys, the CTE could be measured using a dilatometer.Comparative analysis carried out could map the effects of silicon content on the coefficient of thermal expansion and an equation was created. Using simple graphs and the rule of mixture method, the authors were able to build a simple tool for calculating the CTE of specific aluminum silicon alloys..

The concept of planetary boundaries was introduced in the year 2009 by a group ofresearchers led by Johan Rockström and Will Steffen. The group presented a draft of thelimits of the planet regarding nine Earth System processes concerning climate change, oceanacidification, stratospheric ozone depletion, atmospheric aerosol loading, interference with Pand N cycles, global freshwater use, land-system change, rate of biodiversity loss andchemical pollution. The starting point for the study presented in this report was that asustainable development only can be achieved if humankind stays within the boundaries. It istherefore, based on the ongoing urbanization, relevant to evaluate how cities affect the EarthSystem processes. The aim of the study was to investigate if Stockholm Royal Seaport (NorraDjurgårdsstaden), a district in the northeast of Stockholm with a clear environmental profile,affects the Earth System processes less than Stockholm in general does.

Introduction: A job interview is for both the candidate and the company involved, an importantsituation. It might be tempting for the candidate to adjust the answers to the job in question or what heor she thinks the recruiter wants to hear. This behaviour is a part of what socialpsychology would callimpression management. This term means that you try to control the impressions you send out andaccordingly adjust your behaviour for the current situation.Purpose: Candidates usage of impression management is a widely debated subject where theresearch mainly has focused on the candidates, their strategies and the efficiency of impressionmanagement. Our purpose with this thesis is therefore to see how recruiters experience candidatesimpression management in a job interview, how they handle it and what level of acceptance they havefor it.Theoretical perspectives: The theories and previous research used as models for explanation andbasis for discussion is mainly Erving Goffman´s (1974) dramaturgical perspective and thoughts aboutimpression management and Mark R Leary´s (1995) theories concerning impression managementtactics.

This thesis examines the implications of a shorter  intensive action research  project on  the formative assessments  key  strategies  four  and  five  that  are  activating  learners  as  learning  resources  for  one another and activating learners as owners of their own learning.  The research questions were ?How do the pupils experience the formative approach?? ?What didactic consequences does the formative approach  mean  for  the  role  of  the  teacher??  and  ?How  does  the  formative  approach  affects  the pupils?  results  on a  short term??. The results were that the  majority of the pupils liked the approach and that they felt like their efficiency increased. The didactic consequences were that the teacher had to spend more time on evaluation but had more time during the lesson to listen to and discuss with the pupils. The pupils? results were not changed in comparison with the control group..

The consumption of alcohol in Sweden has increased considerably within recent years. Among youths there has been a tendency towards drinking more frequently and increased volumes. Alcohol habits among students on the high schools auto mechanic line has been given a questionnaire to examine their experience of the immediate after effect of alcohol and how et effects their situation in school. It has been proven that participating students are drinking alcohol more frequently than the average among Swedish high school students and girls more often than boys. The general experiences of alcohol after effect are predominantly negative both physically and psychologically, but the students are not concerned of their alcohol habits having an effect on their school work..

This survey, Let them kill each other, has its aim and purpose to analyze how two of Swedens biggest tabloids, Aftonbladet and Expressen, reported about the Dayton agreement (also known as Dayton Accords, Paris Protocol and Dayton-Paris Agreement). To do so we analyzed both editorials and regular articles from 1995-10-09 to 1995-12-16. We discovered that the main opinion, both regarding editorials and articles, had a negative posture about the possibility for the partners to come to an agreement, and also later on, for the agreement to persist. We also found that the majority of the articles and editorials indicated a plain portrayal of whoever was the ?winning? and ?losing? side of the agreement..

Abstract Title: A conjoint analysis of packaging attributes. How can the attributes of a product?s packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 15 credits Purpose: The purpose is to find out how visual and technical attributes on product packaging affects the consumers tendency to want to buy the product. Method: Conjoint analysis and a quantitative survey. Results: When developing a package for a food product we?ve reached the conclusion that it is most important to have clear product information on it.