Social media, with its immense and continuous flow of information, has in recent years growntremendously in terms of users and content. This increase has led companies and organizations keen to be seen within these channels of communication, but do they always have a clear idea of how andwhy, and are they aware of the risks that are associated with it? Current research on social media is somewhat divided in two. The debate concerns, among other things, what value the information on social media has, and whether the media is really a good communication channel or not. This raises several questions, for example can a company really afford to remain outside of social media with allthe information it generates? This research aims at answering these questions in order to further understand how organizations discuss social media presence and strategies.

The aim of this investigation work " What was it called...Equality...? is to study a clinics current gender equailty plan from a gender approach and by a field survey see if, and in that case, how it can be improved. A connection between existing gender norms and gender power strukctures is applied in the results of this survey in order to illustrate their significance from an individual as well as a structural perspektive.The survey has been carried through by a field survey as well as a discourse analysis as method. Yvonne Hirdmans gender power system is on of the main theoretical points of departure.The results that I have achieved in this essay is that gender can be looked at in different ways within the labour market where women have the main responsibility over the family and are considered more nursing then men. Men on the other hand are thinking of their carriers and have higher salary requirements.

The aim of this essay is to examine three separate Swedish public libraries and their respective websites on the grounds of the usability sciences. I firstly had to summarize the main properties of the usability-field in order to gain an extended knowledge of its purposes and possible usage for today?s library systems. I was then able to apply the extended knowledge in the examination of the three library websites and the purpose of determining whether or not they were designed according to the standards set by the usability-sciences.Usability is a rather new science that deals with the dissection and examination of computer-based systems, in order to find the key components that make systems user-friendlier. With user needs being the main focus of its research, usability tries to meet all the different needs of the modern user and construct systems that are less system-centered and more user-centered.

The purpose of this study is to investigate how teachers approach communication in their mathematics instruction. The communication involves concepts such as teachers' mathematical language, incorrect answers, and various interaction patterns. In line with this, the study also examines how these types of communication may affect students in the classroom. Furthermore, observations and interviews were conducted with five different teachers in Sweden using an observation scheme and an interview guide. The results reveal that four out of the five teachers use both child-directed and adult-directed language when addressing students at different levels of mathematical understanding.

The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.

The interest for food and cooking has probably never engaged the people of Sweden as much as it does today. Especially cookbooks are selling better than ever which has been a quite constant trend since the mid 90's. This study explores the connection between visual communication in Swedish cookbooks and the post-modern values which have influenced the market climate and the visual culture. I have used a theoretical framework as reference consisting of theories of semiotics, visual rhetoric, marketing communications and postmodernism. I have been studying six cookbooks, three from the late 00's and three from the early 90's, from the two separate angles of their graphic design and photographic material.

The social media arena is rapidly growing and more and moreorganisations take part in the daily ongoing conversations indifferent social media channels. Conversations are being heldacross borders on every available topic and ratings and reviews ofconsumer products and services is one of them. This focus onglobalisation is also the reality of the hospitality- and tourismindustry. Their customers travel across borders and are eager,given the opportunity, to share their experiences with each other.As organisations within the hospitality- and tourism industry meetthese demands in terms of providing technological infrastructurefor information sharing and involve themselves in theseconversations there are some issues that need to be addressed.What does the logic of social media look like? How iscommunicating in social media any different from traditionalmarket communication? And how can hospitality- and tourismorganisations adapt their communication to fit into the logic ofsocial media?To conclude how organisations within the hospitality- and tourismindustry can benefit from the use of social media, I haveinterviewed representatives from a number of organisations andstudied their communication.

This paper gives the reader an opportunity to explore new grounds regarding a relatively new field that has opened in Sweden. The result is based on an explorative research conducted by us, with starting point whether immigrants, consisting of Middle Eastern ones, can be seen as an attractive target group for big grocery shops. In order to understand whether they are attractive to target, we need to grasp underlying factors such as our research question: ?What are the habits of Middle Eastern consumers regarding food that marketers from Sweden can target?? To do so we were forced to investigate what kind of lifestyle an immigrant from the Middle East has, since the immigrant?s lifestyle influences what sort of food he/she will consume. When investigating the lifestyle we were able to concentrate on certain areas that we saw had a clear relation in influencing immigrants? food choices, such as religion, acculturation and so forth.

Background: IT-security is included in the concept of information security, which considers all the security of handling information within an organisation. Good IT-security is about finding the right level of measurement, however, it is hard to implemement new IT-solutions in an organisation, particularly within the health care field, where sensitive information are handled daily. Lately the Swedish government, together with county- and city council, understand the importance of IT and health care. Carelink, an organisation of interest, is working actively for the presumption of benefit by using IT within the health care field. During spring 2006 the Swedish government introduced a national IT-strategy.

This thesis was conducted at AB Fredr Wagner in Ösmo in Nynäshamn, Sweden.AB Fredr Wagner provides solutions for the graphic industry and has been asked by acustomer to develop a product that can simplify handling of EUR-pallets, namely amechanical arrangement, further called pallet exchanger that can switch from anempty pallet to a fully loaded one using only hand force.The goal with the thesis was to create design documents for a pallet exchanger, andalso from those documents to manufacture a prototype for testing and evaluation.A field trip was made to the customer, IKAB mailing in Huddinge, where the palletexchanger is thought to be placed. The purpose of this field trip was to get an insightinto the current work condition and need of change, as well as to gather informationregarding the requirements when it comes to size and robustness of the palletexchanger. Existing equipment on the market that can perform similar tasks werestudied in order to find an optimal solution for the actual pallet exchanger.After the field trip and gathering of information the concept generating phase began.The method used for generating concepts was brainstorming. To decide on whichconcept to use, a concept selection matrix was created. The selection criteriaincluded in the matrix came from the requirements for the pallet exchanger.

The legitimacy of the European Union is being questioned, and this has put focus on the democratic deficit, as the main reason for the negative outcome of the referendum about implementing the last initiated treaties of the union. In this essay the credibility of the problem solving strategy through the communication policy of the commission is being put under the scope. The objective is to treat the credibility of the solution to the main problems of the EU as an important part of how the democratic, political system works and how it deals with taking care of its? supporting and demanding channels of communication. The importance of a citizen platform to form common interests and a strictly European dialogue using media, common debates and several other possible ways to advocate this solution throughout the whole union is stressed here..

Archbishop KG Hammar has attracted attention for his liberal position in theology. His view on the role of language and communication is central in several books and articles he has published as leader of the Church of Sweden. One of his main theses is the fact that meaning is created in the encounter between text and reader. He often reiterates: God is relation. This non-traditional dynamic stance has a broad impact not only on theology.

The question is who should govern and administrate a municipality owned urban forest? Should societies and the public be invited to participatory planning, who are the interested parties, could they be treated like a group and what are their opinions on administration and management? The study is carried out in a municipal owned forest Vitberget Skellefteå that is widely used by associations and individuals for recreation and training.This has led to several discussions in the local media about the management of the forest, especially in connection to harvesting. The work undertaken here has been to identify who has any interest in the management of the area. After identifying the interested parties, a selection of the societies, schools and pre-schools that actively uses the area as well as random individuals met in the area was interviewed. The questions asked can be divided into six main groups:? Communication with the municipality?s managers for the area? Interference from other activities? Views on forest management? Views on nature conservation? The uniqueness of Vitberget? Development opportunitiesThe crucial factors identified as being needed to succeed in managing an urban forest are long-term administration, information and communication.

Global Software Development (GSD) is based on a geographical distance where teams are spread throughout the world. The related research have for a long time addressed the challenges presented by geographical distances. GSD is basically a necessity for many businesses to use in order to reduce development costs, reduce production time and to maintain high quality. The study aims to investigate the relationship between the reality of a specific maintenance project. Thus, our research question: How do distributed maintenance teams experience temporal, geographical and socio-cultural distances? To achieve the purpose of the study, we chose to perform a case study of a global consulting company which recently started a new system maintenance project.

The intention with this essay has been to examine how the public instances working with cultural heritage in Sweden deals with the housing built under the period of the so called miljonprogrammet (?the million programme?) during 1965-75. The interest in the built environment from the 1960s and 70s has increased in the last ten years within the field of cultural heritage. The purpose with this study is to examine which cultural values that are assigned to the housing of the million programme. The purpose is also, as mentioned before, to study how the field of cultural heritage deals with this type of built environment.