Da? konsumenter idag a?r mer bena?gna att pa?tala brister i reklam, a?r det av intresse fo?r fo?retaget bakom den aktuella reklamen att ha?va missno?jet samt att skapa en la?ngsiktig lo?sning som fo?rebygger att missno?je a?terkommer. Syftet med denna uppsats a?r att redogo?ra fo?r hur fo?retag, med Top Toy som exempel, kan arbeta fo?r att mildra och ha?va det missno?je som ha?rro?r fra?n reklamkampanjer, samt hur fo?retag kan arbeta fo?r att la?ra sig av denna process. Detta underso?ks genom en fallstudie av leksaksfo?retaget Top Toy, som under en fyraa?rsperiod mottog klagoma?l pa? sina ko?nsstereotypa leksakskataloger och successivt arbetade fo?r att na? en lo?sning som kunde eliminera missno?jet.

The city of Kalmar has a desire that their 3D maps of the city should come to a greater use and get residents more involved in Kalmar city. The purpose of this report is to show one way to work with these 3D maps when it comes to presenting information about Kalmar for its residents and tourists in a specific area.  The report also includes information about advantages and disadvantages with the use of 2D and 3D maps in different environments. Various reports and other sources indicate an interest in 3D and a use for this, but even that 2D is still seen as a natural way to read a map. By collecting information from relevant literature, interviews and user testing, the group has obtained sufficient background information to present the results of a web site, where the visitor can navigate in both 2D and 3D in a specific area of Kalmar. User tests and surveys have been conducted in two rounds and the web site has been revised after their results..

Pet rabbits are increasing in popularity and the owners want the same treatment for them as they would want for a dog or a cat. However, the knowledge among clinical staff about these small animals is not always up to date. The aim of this paper is to highlight the needs of the pet rabbit and how these can be met regarding veterinary nursing. Pet rabbits are different from dogs and cats in several ways and their needs as patients differ as well. Rabbits are herbivorous prey animals. To avoid predators, they are very reluctant to show any sign of weakness for as long as they can.

Mankind has always been communicating, it is almost impossible to not communicate. The communication tree has grown a new branch, the environmental communication branch, and an ISO standard, the ISO 14 063 Environmental communication- guidelines and examples was issued October 2006. The purpose of this thesis is commissioned by the managing director of NQA Nordic AB in order to examine and analyse how organisations communicate environmental issues today, and how big the need for ISO 14 063 actually is, and further more if there are needs and wishes to make ISO 14 063 a certifiable standard. The main conclusion is that the there is a need for the standard, but it is difficult to say in which form since the knowledge about the standard is far to low among the organisations examined in this thesis. Clarity and transparency as ISO 14 063 promotes are important ingredients in organisations? environmental work, so sure a standard for environmental communication can help improve environmental performance, for example through opening up for two-way communication and from that on take part of the stakeholders? opinions.This study is based on a literature study and a questionnaire survey where 70 organisations (in this case authorities, corporations and non-governmental organisations) randomly chosen from the seven criteria, which ISO 14 001 defines as the environment: land, water, air, flora, fauna, natural resources and man and his collaboration with those.

The aim with this study is to prepare for a larger study, by gathering information about hunting enrichment, discuss which enrichment Parken Zoo in Eskilstuna have that are suitable to use in the larger study and report which observation methods that are used in other articles. In the larger study, the focus will lie on evaluation methods and measurable results. They have, during several years at Parken Zoo in Eskilstuna, developed different types of hunting enrichments for their carnivores, because hunting is a natural behavior that is hard to accommodate in captivity. The bigger project will integrate other zoos so that they can do a study on a larger group of animals, and because a lot of other studies in the same field only capture the results of few individuals. In this literature study you will read about the goals of enrichment, research that have been done on enrichment for felids and review several specific articles about hunting enrichment for felids..

The city of Kalmar has a desire that their 3D maps of the city should come to a greater use and get residents more involved in Kalmar city. The purpose of this report is to show one way to work with these 3D maps when it comes to presenting information about Kalmar for its residents and tourists in a specific area.  The report also includes information about advantages and disadvantages with the use of 2D and 3D maps in different environments. Various reports and other sources indicate an interest in 3D and a use for this, but even that 2D is still seen as a natural way to read a map. By collecting information from relevant literature, interviews and user testing, the group has obtained sufficient background information to present the results of a web site, where the visitor can navigate in both 2D and 3D in a specific area of Kalmar. User tests and surveys have been conducted in two rounds and the web site has been revised after their results..

Transportation of oil and gas by the Sea characterizes challenges from a safety viewpoint. In this type of transportation, different sizes of special tankers carrying oil and gas. The marine transportation of these scarce natural riches is involved with risks and hazards, which may lead to many losses; for instance, wasting oil and gas, injuries of people, damaging ships and properties, and damaging environment. The main purpose of this thesis is to evaluate the risks, hazards, and accidents during transportation of oil and gas (mainly Crude Oil, liquefied petroleum gas, and Liquefied natural gas) by the Sea with concentrating on transport safety. Hence, a better understanding of these risks and hazards can contribute to decrease of addressed losses.This study is carried out on risks associated with maritime transportation of oil and gas starting with describing the general casual chain (dealing with causes, incidents, accidents and consequences/causalities), continuing with describing risk analysis techniques (including event tree analysis and fault tree analysis) and risk control measures/options, and finally implementing aforesaid investigations on real data from two areas; namely UK territorial waters and the Baltic Sea.In this study, the results of analyzing data from 1991 to 2010 in UK territorial waters revealed that collision and grounding were two most common accidents in terms of crude oil tankers, LPG and LNG carriers in which 44% of all accidents were equally divided between collision and grounding.

This study is made on assignment by the local board of forestry in Skåne, Blekinge and Halland. The change of the forest law 1994 brought a new type of management plan. A more active planning was introduced in order to equate the environment goal with the production goal. The purpose with this study is to give a better picture of how planning for nature conservation in production forest is made and to develop support for selection of silviculture methods for stands with combined goals. With combined goals means production forestry with a reinforced consideration to both nature and culture, called PF-classified stands. This was done by: ? Describing silviculture models from the literature that are possible to use for stands with combined goals. ? Describing silviculture models that is used in practice in stands with combined goals. ? Describing how the classification of stands with combined goals is used. Which means, were in the terrain, with which frequency and in which type of forest PF-classification is used. ? Comparing differences and similarities of theoretical and practical used models. The study was done partly as a literature study and partly as an interview study of forest planners.

The purpose of this study was to describe patients? experiences when living with a venous leg ulcer in physical, psychological and social perspectives. The articles used to describe this condition were found in the databases: PubMed and Cinahl. Ten articles were included in the result: five with a qualitative approach, two with a quantitative approach and three with both qualitative and quantitative approaches. The results were presented through three headings: physical, psychological and social.

This study aims to look at female executives? view of their leadership in the male-dominated construction industry. The study is  qualitative and focuses on the respondents' subjective perceptions. We have conducted six interviews with women in different companies whose positions within each company varied. Using theories of subjectivity, emotions, impression management and organizational structures, to support the analysis conducted, this study shows that there are obstacles for women in the industry, but it also shows that it  seems to be facing a brighter future.

Vårdas på en intensivvårdsavdelning och vara allvarligt sjuk är för många en obehaglig upplevelse. Övervakning och behandling av vitala funktioner sker dygnet runt i en miljö som är främmande för patienten. Många patienter har på grund av läkemedel och behandling svårt att kommunicera, vilket kan leda till minnesförlust och hallucinationer. Sjuksköterskan kan som en del i omvårdnaden skriva en dagbok över vårdtiden. Syftet med litteraturstudien var att belysa patientens upplevelser av att läsa sin dagbok över vårdtiden på intensivvårdavdelningen och hur det kan påverka patientens återhämtning.

The Yangtze finless porpoise (Neophocaena phocaenoides asiaorientalis), is a small freshwater cetacean which has recently fallen dramatically in number. It is an endemic species for the Yangtze River and unless drastic action is taken, it risks the same fate as the now functionally extinct Yangtze river dolphin (Lipotes vexillifer). Threats to the porpoise are diverse but they have in common that they are caused by man. Development of the river has been made to supply a growing human population with food, hydropower, and to reduce the risk of flooding. These changes have resulted in a degraded habitat for the porpoise.

Industries with energy costs as a large proportion of their total costs are greatly affected by the instruments deployed to cope with the Swedish climate and energy policy goals. With energy costs representing more than 30 % of the total costs, tomato cultivators are one of the affected industries. In order to remain competitive with other countries, a more resource- and cost-efficient cultivation of tomatoes in greenhouses is desirable in Sweden. Based on the concept of industrial symbiosis, this study investigates the prerequisites for a resource-efficient production of locally grown tomatoes in Sweden through the utilization of low grade industrial waste heat. The study is based on the foundry industry as the supplier of waste heat.To investigate the environmental, technical and economic potential of the exchange of waste heat, a comparative life cycle assessment, an inventory of the supply of industrial waste heat in Sweden, a compilation of potential technologies for the recovery of low grade industrial waste heat for heating greenhouses and a comparative life-cycle cost calculation were carried out.

Today?s forest managers implement a large number of methods to increase the amount of dead wood in Swedish forests. They use everything from high cutting of trees to girdling trees and burning forests. However, implementation of these measures without proper knowledge of their consequences is a common problem. This study has been performed to increase knowledge about two of these measures, girdling and high cutting, and how these actions affect the number of wood-living insects living on dead trees.

The examination of the adequate nature conservation methods in a natural reserve, to conserve a specific species and / or increase biological diversity is the subject of this study. This work is based on four species, that can be found during the Spring season, liverleaf, wood anemone, brimstone and woodpecker. The incidence and availability is studied and closely observed for these species in twenty forests, i.e. ten forests which are nature reserves and ten forests with the similar characteristics as the nature reserves habitat, but are not nature reserves in Gnesta mucipality, Södermanland. Measurements of the tree crown and the diameter of the tree trunks where noted to study how these factors could affect the outcome of the abundance and incidence of the four species.