The retailing landscape has become even more competitive with an increasing number of store formats. One result of this can be seen within different retail-chains as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and substitutes when it comes to choosing which format to shop from. This phenomenon has led consumes to shop across stores for the same brand. The objective of this study is to explain how consumers respond to various offers in different store formats and to determine whether the results differ if we compare a familiar brand with an unfamiliar brand.

Vi har valt att belysa skam i den somatiska vården, då vi upplever att det sällan talas om skam som är förknippad med somatisk sjukdom. För att skapa balans i tillvaron och stärka välbefinnandet, den fysiska och psykiska hälsan bör patienten mötas med respekt och värdighet. Sjuksköterskan skall enligt ICN lindra lidande, återställa och främja hälsa, förebygga sjukdom vara öppen inför andra människors värderingar och upprätthålla en miljö där det värnas om mänskliga rättigheter. Vård skall enligt HSL ges med respekt och på lika villkor och den enskilda människans värdighet skall beaktas. Syftet med studien var att belysa patienters beskrivningar av företeelser som leder till skam.

With increasing wine consumption and a growing assortment at available to Swedish consumers, there is an interest in understanding the decision making process of Swedish wine consumers. In this thesis the expert phenomenon is studied with respect to wine through wine critic reliability: grading objectivity, understanding the process of wine criticism and possible critic influence on consumer behavior. Two studies were performed; a qualitative in-depth session of interviews with industry connoisseurs and a quantitative analysis of 589 online wine reviews. Our results indicate that wine reviews are highly subjective and defy prediction through analysis of external variables. Critics are likely to judge differently based on what information they have at hand, suggesting that expectations affect grading.

Background: A life with severe chronic heart failure is debilitating, and most patients die of the disease. The possibility of having a heart from a deceased donor is often the patient's only hope of continued life. Aim: To gain a deeper insight and understanding of the patients experiences after a heart transplant. Method: Literature study with results based on 13 scientific articles. Results: Gratitude was the great common experience for the recipients of new hearts.

The purpose of this study is to examine how young people with experience of running away and/or getting thrown out look upon and understand the phenomenon. Another purpose of thestudy is to examine how the youth evaluate the help and support they did or did not receive at the time of their experience, as well as to examine what the ultimate help and support would be according to them. The study was done in a qualitative approach with the use of focus groups and individual interviews. The results were analyzed through the perspective of the ?sociology of childhood?.

The aim of this master thesis is to study how teachers in adult education view the phenomenon of information seeking in education. We have interviewed adult education teachers, and the method used when working with the data was phenomenography. We found three categories in our material: 1. Information seeking is the student?s responsibility; 2.

Intranet is today a common technical groupware to communicate in many organisations. People can interact through the Intranet and communicate within the organization and get relevant information according to their workplace. It can be difficult to get everybody to use the Intranet as an information- and communication tool. This causes problems when people want to reach out with information. With these thoughts we entered our work at Luftfartsverket at Arlanda airport.

The aim of this work is to gain understanding of how predictions and images of future are created and maintained and how they are changed in society. An interdisciplinary approach to cultural and social aspects is used to examine how collective images about future are created. The distinction between collective images and private images is problematised. The subject matter is extracted from a previous explorative examination about Do It Yourself and OpenSource culture which are concepts of collective learning. That work is described in the foreword.The question ?How is a collective image about the future created?? is central for this paper.The interdisciplinary approach is a cross reference synthesis of philosophies, educational studies, film studies, strategicstudies and future studies.

During our formative years, technology has always had a natural part of everyday life, and for us technology has never been particularly gendered. If this depends on the climate and the attitude of our homes, ourselves, the combination of both or something completely different is a question we have asked ourselves at times. But our approach to technology does not seem as obvious to all women, and today the IT industry is heavily dominated by men. This has meant that we have asked the question whether there is any underlying reason why so few women opt for IT courses? Is there a link between how different IT organizations profiles and the prevailing gender ratio? The purpose of this study is to investigate whether there is any connections between how IT organizations are related to gender issues and how the structures, attitudes and gender actually looks like in the IT industry today, and how this can be seen in their branding efforts.

Supervision has a strong impact on students` professional development. It is during clinical education that students will receive help in linking theory and practice. This study aimed to describe the meaning of good supervision among nursing students in clinical practice. A qualitative design was used. Nine nursing students in western Sweden, who had all experienced good supervision in clinical practice, were interviewed.The interviews were analyzed using a descriptive phenomenological methodology.The meaning of the phenomenon, good supervision in clinical education among nursing students, was shown as the students were gradually piloted to increased responsibility.

Gambling about money is a frequent phenomenon in our modern community?s. The gambling has for some people resulted in a compulsive gambling. These consequences affects not only the gambler but also have impact on his or hers relatives. The purpose of this study is to describe how a small selection off relatives to persons with a compulsive gambling experience the gambling consequences in there life.

The aim of this paper is to see how the local authorities in Norrköping create a way to look at homelessness. This aim is examined with the help of the central questions: How does the municipality describe homelessness as a phenomenon? What causes to homelessness can be seen in the texts? How do they describe homeless people? And What kind of actions are used or proposed? The analysis has been done with the tools and thoughts of the critical discourse analysis and made on text documents written by politics and employees of the city of Norrköping. The theories which have been used are those of postmodernism, welfare, homelessness, civil society and relative poverty. The analysis shows that the way the municipality of Norrköping looks at homelessness correspond with the way homelessness is presented in current Swedish research.

The Swedish government corporation Försäkringskassan is currently undergoing large organizational changes. Modifications are made regarding the national insurance system and work procedures. In this study we have investigated the procedures of change with the aim of identifying which pedagogical processes in work procedures that enables organizational learning. Furthermore, the study aimed at gaining insight of how the work procedures enable organizational learning in a learning organization. We have utilized case study tradition to examine specific occurrences in their natural environment to thereby understand the matter of investigation.

Preschool belongs to Lpo-94. School readiness can interprets in different kind of aspects, then you can not found any goals to reach in Lpo- 94 for the pre-school, which preschool teachers can relay to. There are comprehensive goals for the nine-year school in Lpo- 94, about which knowledge the student should have for the fifth grade. Purpose of the studie is to examine preschool teachers understanding of the phenomenon school readiness. Qualitative interviews by preschool teachers in south and middle of Sweden has been carried out and a hermeneutic analyse has been used for a deeper understanding of pre-school teachers interprets of school readiness.

Franchise theorists have to a large extent failed to keep up with the actual development in global franchise chains. The recent emergence of fast growing multi-unit-franchisees has fundamentally been ignored, and it has been claimed that the new phenomenon can be regarded as a mere replication of the franchisors? structure and control system into sub hierarchies. This study however, suggests that the reality is more complex. Through conducting case studies of two Nordic multi-unit-franchisees, new theories are built explaining how and why control systems are designed the way they are.