Children and teenagers of today have grown up with digital media. According to Olle Findahl's report "The Swedes and the Internet" (2009), adults as well as children are online more and more. Our experience is that at many workplaces as good as everyone use computers and everyone is expected to have digital skills. However at most schools the reality is far from this. According to Findahl's report from 2009, 99 percent of all pupils (in Sweden) have access to computers and Internet, yet it is rare that they get school assignments where the use of Internet is acquired (Findahl 2009).The purpose of our paper is to understand how digital media can be used as a resource for learning, through the perspective of young people.

Title: Food companies' work with CSR and its impact on consumer purchases of organic productsLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Maria Nilsson and Mikaela JaredalSupervisor: Agneta SundströmDate: June 2015Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour.Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping.Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the consumers choice to buy organic products are offers, displaying and advertising.

The Swedish Cellulosa Companiy, SCA, has today 280 000 ha planted with lodgepole pine (Pinus contorta var. latifolia) (?C?) which is equivalent to 14 % of its total forest area. Exotic lodgepole pine has in previous experimental stands shown a superior growth than the native Scots pine (Pinus sylvestris L.) (?S?).But also the comparison could be questioned because stand histories were was unknown and also differences in age between C and S existed.

In Sweden and in Scandinavia the amount of tree species are rather few. However many different forms of trees arise due to mutations and gives rare appearances like cut-leaved and hanging forms. In some cases these trees are interesting as cultivars and a few of them have become popular garden trees. The knowledge of the original trees and early propagation is meagre.In this study a selected group of trees were found through search of literature. Eight tree forms were chosen and investigated in situ.

The loss of habitat is one of the greatest threats to global biodiversity today. Consequences to a species inhabiting fragmented habitats include: group size changes, altered diets and altered foraging behaviours. In my study I observed Colobus anlgolensis palliatus troops living in the forests of Diani, a highly developed area on the Kenyan coast. I looked for differences in behaviours between three troops inhabiting pristine forest patches and three troops inhabiting highly degraded forest areas. I used focal animal sampling with instantaneous sample points.

In this two years master's thesis a regional project, Futurum.kom, is studied through the experiences of eight librarians from two of the participating libraries. The interviewees have all attended local and regional seminars where questions about core values, target groups and the role of the public library were discussed, among others. The seminars resulted in a number of core values and target groups. During the project, a number of advertising campaigns are to be conducted. The first one of these had recently been implemented at the time of the present study. The aim of the thesis is to investigate the interviewees organizational self-perception in relation to the project.

This paper is an analysis of the novel Season of Migration to The North by Tayeb Salih. Season of Migration to The North was first published in 1967 and it is the most accomplished among several works in modern Arabic literature.I shall focus on one of the two major characters, Mustafa Said, a young Sudanese student whose brilliant career at school in Sudan and Cairo eventually brings him to England; he has a successful academic career in England as a lecturer at the University of London.One of the major themes of the novel is the confrontation between Mustafa Said and England, which in other terms is described as the confrontation between East and West. The conflict is rooted in colonialism. Mustafa Said?s native country, Sudan, was a British colony when the story takes place.

Alkoholkonsumtionen i Sverige är högre än på mycket länge. Med nya överenskommelser,som öppnade möjligheter för alkoholbranschen att marknadsföra sina produkter, utsättskonsumenter för ökad påtryckning av önskad kommunikation från företagen. Företagenskommunikation riktar sig gärna till den yngre allmänheten som ofta formar sinauppfattningar och attityder genom inlärning och erfarenheter. Uppsatsen behandlarhuvudsakligen företagets kommunikation med hjälp av tre angreppssätt; medieval,förpackning och reklam. Beroende på förespråkarens kön uppfattas reklamens inriktning oftaolika.

Sammanfattning -  ?Mind the Gap?- En studie om samarbetet mellan byrå och kund.Seminarium: 31 maj 2012Institution: Mälardalens högskola, Akademin för hållbar samhälls-och teknikutvecklingKurs: Kandidatuppsats i företagsekonomi med inriktning mot marknadsföring, 15 ECTSFörfattare: Alexandra Bergkvist, Jenny Bernhardsson, My Lundberg21 April 1988   11 December 1987   23 September 1988Handledare: Dan LinderExaminator: Cecilia LindhNyckelord: Arbetsprocess, kundrelation, gapet, dödvikt, spill, reklambyråProblem: Studien behandlar relationen mellan reklambyråer och deras kunder, vilka problem som kan uppstå i samarbetsprocessen samt hur det är möjligt att undvika problem och därigenom ge förslag på eventuella förändringar i samarbetet. Problemformuleringen bygger på att identifiera gapet i arbetsprocessenSyfte: Identifiera var gapet i arbetsprocessen mellan kunder och byråer består av.Frågeställning: Vad består gapet i arbetsprocessen mellan kunder och byråer av? När uppstår gap? På vilka sätt kan de berörda parterna minska gapet?Metod: I uppsatsen tillämpas en kvalitativ metod för att förstå vad gapet i arbetsprocessen består av. Studiens empiriska del utgörs av fyra personintervjuer, tre reklambyråer och en byråvalsrådgivare.

Present essay aims to introduce the reader to central topics regarding Rhododendrons of subgenus Vireya. As a result of a donation, the Swedish University of Agricultural Sciences, received a collection of Vireya from a local amateur grower, Kurt Myllenberg. Since the subgenus Vireya is uncommon in Scandinavian horticulture, the study tries to establish conditions for successful growing. The subgenus Vireya differ from the other Rhododendron species through mainly three characteristics: the presence of two tails, attached to each end of the seed; the ovary-style junction is tapering and the pedicels arises directly from a dome-like base and form an umbel and not a raceme. The subgenus is distributed mostly in the islands of Indonesia and New Guinea, but also from Malaysia to Nepal and in Australia. Since Vireya species mainly grows as epiphytes in the tree canopies, they need high drainage and not too much water.

A large part of Sweden?s green, urban landscape is covered by lawns. Approximately 80 000 ha of maintained grass lawns are part of public courtyards, schoolyards, parks, golf courses, sport fields and traffic environments. Beyond this figure, the lawn is also an essential element in most private villa-gardens. Lawns have become a universal phenomenon through the dispersion of landscape aesthetics from the Western world.

Denna studie utreder hur reklamfilmsproducenter anpassar sina produktioner för att de ska vara effektiva på en allt mer konkurrensintensiv reklammarknad. Enligt radio- och TV-lagen får svenska TV-kanaler idag sända tolv minuter reklam per timme, samma regler som gäller för till exempel TV3, Kanal 5 och TV6 som sänder från Storbritannien. Studien utgår fra?n en förstudie av den svenska TV-reklammarknaden där det bland annat observerades att den totala reklamtiden, inklusive reklam fo?r kanalens egna program,i ett fall uppgick till hela 26 procent av den totala sändningstiden. För annonsörer och reklaminköpare kan den ökade mängden reklam innebära ett försämrat genomslag och ökade kostnader för att nå ut med sitt budskap till samma mängd mottagare som för några år sedan.

When the independent upper secondary schools were started in 1992, it meant a change in the competitive relationship for the local upper secondary schools. A reduced number of students during some years ahead, while the number of independent upper secondary schools increase will probably result in tougher competition between upper secondary schools.The purpose of this study is to review and compare financial and performance management between a public and an independent upper secondary school. The dissertation will focus on the now existing competitive relationship between the two types of upper secondary schools.The theory underlying the study is Porter's model - five competitive forces. The model is applied to the local upper secondary school and used to identify competitive factors affecting upper secondary schools. The study is using a qualitative approach with five interviews at two upper secondary schools, one independent and one public, located in the same town.The comparison of financial and operational management of upper secondary schools indicate that the differences are not as great as we first imagined, but that there still are some differences.

ABSTRACTTitle: First steps towards successful recruitment ? A study about a small Swedish firm?s recruitment strategyCourse: Bachelor Dissertation - LeadershipAuthors: Filip Agby, Damir Macanovic and Thomas MennerdahlAdvisor: Anders BillströmKey Words: Recruitment in small firms, recruitment strategy, wrong fit recruitment, HRM, right staffProblem enunciation: What pros and cons could the choice of recruitment strategy mean for a small Swedish firm. Purpose: The purpose of this thesis is to give recruiters a better understanding of how a small Swedish company could use different recruitment strategies, together with systematic preparations, to affect the experienced recruitment result. Another purpose is to study if earlier mentioned international research about small firms? recruitment strategies is applicable to a small Swedish firm.Theoretical framework: The section initiates by introducing the reader to the subject through describing Human resource management with a focus on recruitment.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.