iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in search marketing and to keep ahead of competition.

We consider the meaning of leisure time for the human linguistic and cultural development of great meaning, in particular association with bilingual. We are both bilingual and have had the privilege to use and develop our knowledge likewise our experience during our education.The purpose with our school essay is to investigate what the youth tell us about their bilingual development outside School time. Our target group is Albanian-/Swedish speakers from upper secondary youth. Based on our own experience we know that upper secondary School contributes to an increasing awareness about themself and their own language and identity.In our empirical study, have we used qualitative strategy and build our interview guide on the basis of the semi structural method. Furthermore we have carried out two different group interviews which consisted each between 6-7 interviewees.

The third most common conifer in Sweden is Pinus contorta (lodgepole pine). It originates from the western part of North America and was brought here in the end of the 1920s. The lodgepole pine is today allowed for commercial plantations in central and northern Sweden, excluding high altitude locations. Since 1979 only plantations with scientific purpose are allowed in south-central and south Sweden. This document is focused on how lodgepole pine manage perform compared with Pinus sylvestris (Scots pine) in the southernmost part of Sweden, Götaland. The idea came from the fact that the Swedish government is evaluating a notification from the National Forest Agency that suggests lodgepole pine to be allowed for commercial plantation even in southern Sweden.

Syfte: Syftet med denna studie är att klarlägga hur de politiska partierna formulerar sitt budskap i tv-reklam inför valet till Sveriges riksdag 2010.Teoretiska perspektiv: I denna studie används teori om politisk kommunikation, reklam och marknadsföring. Metod: Tre olika metoder användes vid denna studie. Två typer av visuell analys: bildanalys och filmanalys samt en retorisk analys.Empiriskt material: Avsändarna av filmerna som granskats i denna studie är Moderaterna, Kristdemokraterna, Socialdemokraterna och Miljöpartiet.Resultat: De svenska politiska reklamfilmerna använder sig inte av personkampanjer, dvs. de egna politikerna framträder inte alls i filmerna annat än som speakerröster. Resultaten visar också att filmerna skiljer sig åt gällande musikval där Moderaterna och Kristdemokraterna använder sig av mer välkända låtar än de övriga partierna.

The purpose of this study is to investigate whether the employability of newly graduated social workers is affected by the Supervised Practical Work Experience performed during the educational program. Four main questions were developed in order to establish an educated and concise theory: Does the newly graduated social worker?s choice of a specific Supervised Practical Work Experience affect their employability? Does the structure of the Supervised Practical Work Experience affect newly graduated social worker?s employability? What specific skills do employers within social work consider important for their organization? Is there a difference in how the representatives of various organizations within social work answer the aforementioned questions? The study was conducted through six qualitative semi-structured interviews. The people being interviewed work either as employers or recruiters in organizations from different areas within social work. Theories concerning organization and symbolic interactions were used during the analysis of the results.

The snow leopard (Panthera uncia) is an elusive felid, native to the mountains in central Asia. Basic knowledge about the snow leopards? ecology has long been lacking but is advancing with the help of the GPS-technology. GPS cluster analysis can provide insight in the diet and prey selection of elusive predators, such as the snow leopard. Acceleration data from GPS collars can be used to study animal behavior but the two have never been combined to gain more detailed information of the feeding behavior of large carnivores.

Högskolan i Gävle    Examensarbete C Akademin för utbildning och ekonomi   15 hp Lärarprogrammet     Vårterminen 2011Titel: Språket i första eller andra hand? En uppsats om språkutveckling, modersmål och svenska som andraspråk.   Författare: Kajsa Hjelmblom Handledare: Daniel PetterssonSammanfattning Studiens syfte är att undersöka om lärare i grundskolans tidigare år känner till hela skolans språkutvecklande uppdrag och ta reda på hur klasslärare arbetar med att främja elevernas språkutveckling. Syftet är också att ta reda på om arbetet med elevernas språkutveckling skiljer sig mellan skolor med få eller många elever med invandrarbakgrund samt att undersöka om det finns något samarbete mellan klasslärare och modersmålslärare. Studien är en kvantitativ studie i liten skala.

Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

The introduced lodgepole pine (Pinus contorta) occupies more than 650 000 hectares in Sweden. There are some differences between lodgepole pine and Scots pine (Pinus sylvestris) forests which could affect bird assemblages, for example differences in canopy density and ground vegetation. Birds were surveyed in 14 localities in northern Sweden, each characterized by one middle-aged stand of lodgepole pine next to a stand of Scots pine. The two paired stands in each locality were planted by the forestry company SCA at the same time and in similar environment to evaluate the potential of lodgepole pine in Sweden. In those 14 localities, one to three point count stations were established in both the lodgepole pine and the Scots pine stand, depending on the size of the area.

Native spider silk is an attractive lightweight natural polymeric material with a unique combination of strength, extendibility and flexibility. Synthetic, recombinant spider silk is an attractive biomaterial with several possible fields of application. When a foreign material is introduced to blood, this can for example cause unwanted coagulation and complement activation. The aim of this study was to investigate if coatings of heparin or albumin could improve the blood compatibility of films of recombinant spider silk and to develop an initial method to do so. Hypothetically, objects like pacemakers, stents and dental implants could be covered with spider silk films of high blood compatibility to reduce potentially harmful foreign body reactions caused by the immune defense. Increased blood compatibility would likely lead to improvements for both the individual patients and the society thanks to reduced load on healthcare institutions. Our objective was to assess the blood compatibility of both functionalized and non-functionalized recombinant spider silk by evaluating coagulation and activation of the complement system of the immune defense. Coagulation was evaluated visually on glass slides and complement activation was analyzed by measuring the concentration of the complement system mediator C3a in blood samples that had been exposed to the different materials. This study introduces a non-toxic and easy performed method of improving the blood compatibility of recombinant spider silk films by adding a heparin coating. Heparin coated surfaces had statistically significantly higher blood compatibility than uncoated surfaces. The effects of albumin coating of films were less clear compared to the results of heparin coated films. Complement activation could not be evaluated because of high activation in all samples prior contact with the materials that were included in the study..

Marknadsföring har tidigare varit mest använd inom företagssektorn. På senare tid har marknadsföringen börjat bli en allt viktigare del för icke kommersiella och ideella organisationer. En viktig del i marknadsföringen är kommunikationen, eftersom det bara är den som kan nå ut med information. Det är viktigt att ha en strategi för sin kommunikation, på grund av att kommunikationen har blivit mer komplex. Marknadskommunikation är ett handhavande genom vilket en organisation kommer i dialog med allmänheten.

Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on social media.In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done.

Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.

Due to exploitation of the world?s rivers, the upstream migration of anadromous species is frequently delayed or even prevented. To mitigate these problems and allow fish to migrate past obstacles, structures such as fish ladders have been developed. However, recent studies show that many of the present fish passage facilities are deficient. Monitoring and evaluation of passage facilities is therefore crucial to enable necessary adjustments.

Dagens film och spelkoncept inom genrerna science fiction och fantasy börjar likna varandra mer och mer och för oss känns inget längre annorlunda. Genom att basera dem på historiska samhällen och kulturer hoppas vi på att bryta normen. Vi hoppas att med detta som grund kunna skapa realistiska och trovärdiga folkslag som skiljer sig från det som funnits tidigare. Detta examensarbete handlar om konceptutveckling av en fiktiv värld och tre fiktiva folkslag. Konceptet skall kunna appliceras på både film och spel men även litteratur eller andra medietekniska områden.