AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

The purpose of this essay was to examine the role of the acquisition of the Swedish language for integration of adult immigrants given by the seven parties currently in the parliament and other players on the field. The questions were meant to bring light upon the arguments used by the different players concerning the role of the Swedish language, to enlighten which discourses that are constructed, and the contradictions that exist between these. We parted from a postmodern position and used social constructionism to back up our method and theory of analysis; discourse theory. The results revealed three different discourses concerning the role of the Swedish language in the integration process; the liberal discourse, the discrimination discourse and the social democratic discourse. The liberal discourse claims that immigrants have a responsibility to learn Swedish to be able to achieve employment and to provide for themselves.

Today there is a large consensus about the importance of Swedish schools providingconditions enabling students to develop the ability to manage and learn through information technologies (IT). The goal of this study was to describe and examine how national education goals for the use of IT transformed into municipal IT-strategies for the school. A content analysis was conducted of thirty-eight municipal IT-strategies collected from Swedish municipal websites on the Internet. The content in the municipal IT-strategies was compared with the content in both the Swedish education act and the national curriculum. The results showed that the content in the Swedish education act and the national curriculum in fact was translated into municipal IT strategies, but that the range of strategies concerning technology, pedagogy and content in relation to IT was broad.

The purpose of this study is to illustrate how some teachers in multicultural school environments reflecton and experience the educational work with national tests in the third grade for students who do not have Swedish as their native language. The research questions I have chosen to work with are:How do teachers experience working with national tests in groups of students where there are children with Swedish as a second language?How do the teachers reflect on the students linguistic preconditions relating to the national tests in these groups of students?What strategies in their teaching on national tests do the teachers use when it comes to students with Swedish as a second language?In this study I have chosen to use a qualitative interview method. Since the purpose of the study is to understand how teachers reflect on students with Swedish as a second language the obvious choice was to interview teachers who work in a multicultural school. In my thesis I have chosen to use sociocultural theory, Cummins four quadrant model and context for theoretical approach.

Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.

This study was aimed to investigate why team sport coaches use group training as a part in their build-up training. Issues covered in this study are: "What motives have coaches in team sports that use group exercise as part of the build-up training?" and "What are the positive and negative aspects experienced trainers of using group exercise as part of build-up training in team sports?". It was a qualitative study, seven interviews were made with team sport coaches that has used group training as a type of exercise in their built-up training in collaboration with Friskvårdskompaniet. The results showed that the reasons why group exercise were used was different from coach to coach for example one motive was to increase the players physically ability.

The purpose of this qualitative study is to investigate how some teachers make use of the results of the national tests in mathematics to plan their teaching. The questions are how they plan their teaching in mathematics and if they use the results of the national tests to compare with their own teaching.   Five teachers in mathematics has been interviewed. I have used unstructured interviews with open-ended questions, and I have been able to ask follow-up questions based on their answers. The analysis of the survey is made from a systems theory approach.  The result of the survey shows that teachers make use of student performance to look at their own teaching of the current group of students. However, there is not enough time to rehearse and repair the deficiencies discovered in the national tests, which for some is perceived as a stress factor.

The purpose of this study was to conduct a market survey in order to form a marketing plan to enhance and communicate the image of Vreta Kloster Golf Club. To accomplish this, the authors conducted a situation analysis on the mentioned club. Data was collected through interviews as well as secondary sources. A qualitative content analysis was used to process the interviews. The secondary sources? credibility was scrutinized before their data was used.

This thesis is intended to respond to the extent to which South African textbooks on the subject of history is linked to the governmental policy documents and whether they are producing and reproducing national identity. The two textbooks are aimed at students in grade 10. Both books were produced in 2008 but published by different publishers.The essay is based on Norman Faircloughs critical discourse theory which has been supplemented by Michael Billings theory Banal Nationalism, which assumes that it is the national words that remind us daily of our homeland that is producing and reproducing national identity.  The survey shows that both textbooks are closely tied to the government policy document for the teaching of history. The textbooks refer to the policy, both explicitly and implicitly. The two textbooks reproduce a common national identity in South Africa based on the discussions taking place in society.

Background and purpose: Volleyball requires a lot of the human body, andeffective core stability is necessary for the athlete. Our muscles cooperate as achain of motions and core stabilization is the base for the moving muscles.The most well-known stabilization muscle is m.transversus abdominis (TrA).The purpose of the present study was to evaluate the function of TrA inSwedish female elite volleyball players and to observe the influence of eightweeks of stabilization exercise on the TrA. Method: 10 female elitevolleyball players (mean age 24,7 years, range 18-31 years) participated inthe study. TrA was measured in supine position with a pressure biofeedbackunit. Subjects were instructed to draw in the abdominal wall without movingthe pelvis and hold for 10 seconds.

Taiwan's recent democratization seem to have rallied a wider support of the notion of a national identity amongst its citizens which in the year 2000 led to the election of the pro-independence party DPP and President Chen Shui-bian. Meanwhile, China insists on the "one country, two systems" formula, regarding Taiwan as merely a Chinese province, and continues to fight any Taiwanese initiative towards sovereignty. Through a narrative perspective, this essay analyzes the self-conscious national identity-building quest embarked upon by DPP and President Chen Shui-bian. The analysis consists of three parts. Firstly, a text-analysis of President Chen Shui-bian's speeches is conducted to examine in what way he enforces and legitimizes the identity-building-process through narratives.

The purpose of this paper was to analyse ?Identity- about trademarks, signs and symbols?. The project was a co-operation between the National museum of Art and Stockholm School of Economics in the spring of 2002, which consisted of an exhibition, a book and a series of seminars. The goal was to illustrate how the trademark had developed through history, which role it has in the modern society and how the trademark serves as a creator of identities. The project, mostly the exhibition, was exposed to criticism, which was directed towards the sponsorship deals between The National Museum of Art and five companies..

Fallstudie: Swedbank Syfte: Syftet med denna uppsats är att undersöka hur ett varumärke kan framställas inom tre olika kontexter. Denna studie kommer att fokuseras kring aktörerna företag och konsument inom den interna företagsmiljön samt den fysiska och virtuella tjänstemiljön.Metod: Studien utgår från en etnografisk metod, där vi studerar och deltar i olika miljöer. För att erhålla datainsamling utfördes intervjuer, observationer samt dokumentanalys. Teoretisk referensram: Vi kritiserar traditionella brand management teorier kring företagets roll vid varumärkesskapande. Vi presenterar istället brand consumptions teorierna, eftersom dessa framhäver att varumärke skapas utav fler aktörer.

Propose/Aim: The aim of this thesis is to examine the professional role of the Community Manager working for gaming companies. The thesis will examine which background and previous experience a Community Manager should have and the tasks included in the assignment to see how this new role can contribute to the development of gaming companies.Material/Method: The method used in this study is of a qualitative character. The data has been gathered through e-mail interviews with five people working as Community Managers in the gaming business and in addition, through a textual analysis of five job advertisements. The results were analyzed on the basis of carefully selected theories in the field of strategic communication.Main results: The main result of this study is that the Community Manager's most important task is to act as a link between the players and the game developers by communicating with both sides. The Community Manager can receive important feedback from the players which can contribute to the game development. .

Democracy is a term that has been researched, and still is researched, a lot. In my education to become a teacher it has been the subject that interests me the most and I would like to be able to contribute to this research. The starting point of this essay is that in my experience there is a difference in how the national curriculum describes democracy and how the students I have met describes it. Therefore I wanted to investigate whether this also applies to a wider context than the students that I meet in my everyday life. The purpose of this essay is; to examine whether students in the ninth grade has the same view on democracy as the national means of control. The result I have attained through my work is that they somewhat share the same vision.