AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

AbstractWork to develop the Eurocodes started in 1975 by the European Commission adopted a program to eliminate trade barriers within the construction area. The goal was to create common European design standards that would replace the member countries' own rules. Eurocodes will replace The National Board of Housing Building and Planning, National Rail, The National Road Administration and other agencies' calculation rules for the buildings structures. The transition to the use of Eurocodes looks like this:Eurocodes set to Swedish standards  between 2002 ? 2007They can be used parallel with national standards 2006 - 2009 The total transition is at the end of 2010/2011.Right now is going on a lot of work for replacement of the existing standards to Eurocodes.  The transition to the new calculations` standards, many construction companies and consulting firms facing a big changes and competitions.

Syftet med föreliggande studie var att undersöka hur gymnasieelever upplever sociala medier utifrån Tajfels (1974) Social identity theory (SIT) samt vilka negativa och positiva aspekter gymnasieelever upplever med sociala medier. Med hjälp av en kvalitativ intervjumetod utgör svaren från tolv gymnasieelever i södra Sverige empirin för studiens resultat. Tidigare forskning har visat att responsen av andra medlemmar på sociala medier spelar stor roll för ungdomars psykiska välbefinnande. Resultatet visade att anledningen till informanternas användning av sociala medier till stor del berodde på att andra i deras umgängeskrets var aktiva, att informanterna upplevde kränkningar som ett oacceptabelt, men vanligt förekommande, beteende på sociala medier. Allt material bearbetades utifrån Burnards (1991) innehållsanalys där författarna utifrån empirins basala koder konstruerade följande huvudteman/underteman: kommunikation/anonymitet, etik/olämpligt beteende och tillhörighet/gruppidentitet.

The purpose of this thesis is to investigate how a public library, as an information center and a meeting place, may contribute to bring Swedes and immigrants closer to one another, which is a prerequisite for integration. To realize this purpose, I have asked three questions. Which conditions and demands are stated in central documents for libraries immigrant activities? What do the library called Biblioteket Västers multicultural activities contain? How does the library conceive its object to strengthen immigrants identity so that its activities, contribute to integration? As method, I have used hermeneutics, which means that I have interpreted the thesis material. In the theory I have described relevant literature and confirmed the importance of identity, language and the majoritys acknowledgement for integration.

Title: Identity and self-staging in the blogosphere- A qualitative (text and semiotic) study of the fashionblog ?iMilk?Number of pages: 55 (excluding references and appendix)Author: Lea KaufmannTutor: Göran SvenssonCourse: Media- and Communication Studies DPeriod: Spring term 2013University: Uppsala UniversityPurpose: The purpose of this master thesis is to theoreticallyinterpret contemporary identity in the web by analyzingthree fashion blog posts created by Signe Siemsen.The analysis is based on theories regarding identity andself-staging in the network society. The work aims tohighlight the relatively fresh theme "Internet as anidentity-creating and identity-seeking platform" andexplores ways of using a blog in order to create a virtualidentity. The study calls for more in-depth research andfurther discussion.Material: The material consists of iMilk, a Swedish fashion blogwritten by a 21-year-old girl. The blog existed betweenSeptember 2007 and March 2010 and three posts,namely from September 2007, April 2008 and October32008, were analyzed based on theories regarding identityand internet by Manuel Castells and John Sulers.Method: The following thesis is based on a qualitative discourseanalysis and a semiotic image analysis.Main results: The thesis you are about to read shows clear signs ofhow the creator behind iMilk, Signe Siemsen, is using herblog to construct and highlight selected parts of herpersonality and to define the person she wants to be andbe seen as.

The purpose of this thesis is to understand the reasons to why management consultants choose to leave their positions at large and established management consultant companies. The empirical data are made up of eleven interviews with men and women, both management consultants that have left their previous positions as well as a consultant who has chosen to stay with her first company and a representative from one of the large companies active within the management consultant industry. We have used the Job Embeddedness Theory combined with theories about identity, legitimacy, institutional norms and gender in order to understand the thoughts and reasoning behind the management consultants´ resignation. We have found that issues with the work itself and characteristics of the industry prevent the management consultants from being embedded within the management consultant company. Rather, some of the characteristics of the industry such as ?up or out? and the need to constantly perform work as a ?pushing-out mechanism?.

This is a qualitative study aiming to examine peoples? experiences when retiring. In that purpose a criteria based sample has been used, participants have been asked in that they fulfilled the criteria?s to be a retiree within the age of 65 to 71 years of age. The reason of the age criteria was that the experiences should not be so far away in time.

The aim for this master thesis is to create an understanding of the intersubjective processes of how individuals are experimenting with their identities in social media and the consequences for the identity and embodiment. The thesis is completed with the help of discourse analysis and a starting point in four complementary theories. Central to the implementation of the analysis is the concept of diffraction. Therefore the thesis is, which is reflected in the choice of theoretical approaches and methods, critical to many aspects of classical philosophy of science and method. The empirical material is based on interviews.

In the following study I probe the social world of hard-rock music. By conducting interviews with four young male enthusiasts of this music I try to develop a general picture of this social world, as well as of the basic elements on which this particular subculture is constructed. The identity of a hard-rocker is based upon a number of factors beyond just a preference for that music. Throughout the interviews I encountered many implicit norms that one must followed in order to be able to see oneself as a true hard-rocker. I also found that from the respondents? perspective, the mainstream culture has, throughout the history of metal music, used various ways to counter the spreading of this genre.

Abstract:Title: ?Solo has got a little sister! ? A study how the form and content differ between the magazines Solo and Solo G(Solo har fått en lillasyster! ? En studie om hur formen och innehållet skiljer sig emellan tidningarna Solo och Solo G)Number of pages: 37 pagesAuthor: Johanna LaurellTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2005University: Division of Media and Communication, Departement of Information Science, Uppsala University.Pupose/Aim: This essay aims to investigate how the form and content in the magazine Solo G, which direct to a younger target group, differ from the magazine Solo which directs to an older target group. In this analyse of form and content have I also chose to study how the magazine present femininity and how this affect the female identity.Material/Method: The material consists of 4 magazines from Solo and Solo G during 2005. A qualitative text analysis has then been used as a method of analysing the material.Main results: Solo G focuses a lot more on celebrities than Solo. Solo G uses the celebrities as role models to the youth to look up to.

The aim of this Masters thesis is, partly, to examine the information needs of lesbians: what discernable information needs they have, how they seek information and which information sources they use. The purpose is also to examine what part fiction plays regarding the information needs mentioned above and how fiction indexing could improve retrieval. The study is conducted through ten qualitative interviews with lesbians as well as through textual analysis. The theoretical framework includes queer theory and theory concerning information needs and uses. The results indicate that lesbians have evident information needs that mostly concern identity.

The aim of the thesis was to identify whether, and if so how, aspects of sexual health (reproductive health and cohabitation) are compiled in the National Quality Register and identify reasons for this. A quantitative method has been applied to go through the registers annual reports. In the first part of the thesis, the registers annual reports was mapped with the help of a checklist designed through World Health Organizations (WHO) definition of sexual health. In the second part, a questionnaire was sent to those responsible for each register to find reasons to why and how sexual health is included in the National Quality Registers. The result shows that sexual health is not usually included in the register data, although the survey showed that most registers brought up aspects that could affect the current target group's sexual health.

Weblogs, or blogs, are frequently modified web pages with a series of archived entries, generally in reverse chronological sequence. This thesis focuses on the rapid-growing phenomenon of weblogs and the fact that individuals with a background in library and information science are frequent users of weblogs. Since this is an explorative inductive study the ultimate purpose can be described as to find out what ?blogging? as activity is about. The research questions posed are: Why do individuals with a background in library and information science use weblogs? How does their professional identity affect their blogging? And finally; how do they use the weblog to create networks with other bloggers? The empirical material consists of audiotaped interviews with five informants who are all employed in knowledge work, either as librarians or information specialists.

This essay takes its starting point in the making of a new national general school curriculum for the Swedish elementary school. The purpose of this essay is to estimate what the policy makers intended with the new policy documents and relate that to how a few teachers perceive these changes. In order to get an understanding of how the teachers view these changes I have done qualitative interviews with four teachers which all work in the Swedish elementary school.Theories on "implementation" and "street-level bureaucracy" are used to analyse my empirical material. My results tell that there is a difference how teachers relate to the new curruculum and the policy makers' intentions with it. That can be explained by the fact that teachers' work is complex and as to they work in a complex organization..

The purpose with this essay is to study how students in elementary school are placed within the subject called ?svenska som andrasspråk?, or SVA. SVA is a subject specially designed to deal with the complications that students with a different native language encounter when trying to learn Swedish.  National school documents state that a student is to be offered SVA if he or she has a different native language than Swedish and if the headmaster decides it?s ?needed?. In this work I focus on the different factors which are involved in the headmasters decision whether a student should be in a SVA-class or a normal Swedish class.