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2449 Uppsatser om National brands - Sida 62 av 164
Hur ser skolkuratorer och skolsköterskor på självskadebeteende hos högstadieelever? : En kvalitativ studie om bemötande och förståelseutifrån riktlinjer och policys
This study deals with sustainability reporting in three governmental and three non-governmental Swedish companies in different industries. With increasing demands from the society regarding company?s CSR - Corporate social responsibility, the perspective of accounting gets broader and covers even non-financial information to meet not only the owners? demands but also others stakeholders' requirements. Sustainability has become an important tool for creating company?s business value and a positive sustainable external image.
Barns eget perspektiv på ?bra? mat : en kvalitativ studie med elever i årskurs tre
This exam is about student?s perception of food and dietary advice. I illustrate food and eating from the youth's own perspective. The aim is to investigate how students perceive as "good" diet. It also reveals that students at the surveyed schools have poor knowledge of what is plate model.
Bedömning av och i ämnet engelska i årskurs 4-6 : Hur lärare arbetar med bedömning och betygssättning i engelskämnet utifrån styrdokumenten och GERS.
The purpose of this study is to show how some Swedish teachers in the grades four to six assess the subject of English and what impact the national tests have on teachers? way of looking at assessments and grades and how teachers are supposed to work with assessment and grading according to the curriculum and the education act. The method of this study has been interviews with principals, teachers and pupils to get as many perspectives of the subject as possible. It has contributed to an interesting content and the end result will be as fundamental as it can be. The findings of this study show that teachers teaching English in Sweden have a great responsibility because of the lack of subject priority and communication between themselves, the government and other authorities in the world of education.
RENOVERING AV MILJONPROGRAMMET TILL PASSIVHUS : Implementering av tysk prefabteknik
Construction accounts for about 35 percent of the total Swedish energy consumption and most of the energy is used by the large housing stock from the so-called ?Million program?. In the national action plan the government has put forward in energy efficiency. It is mentioned that existing buildings account for more than 90 percent of what is expected to be the housing stock within the coming 50 years. In order to meet environmental objectives its required that the existing stock be reviewed for energy efficiency. The goverment is now initiating a national framework with a budget of SEK 300 million Swedish crowns per year for five years, starting in 2010 to achieve the goal on energy efficient buildings. Energy efficiency of buildings in both new construction and above all within the existing stock are addressed.
Corporate Social Responsibility : en koppling mellan marknadsföring och finansiering
Background: The debate about environment, labor conditions and aid to developing countries has the last years been a much discussed subject The pressure on the companies to live up to their responsibility is beginning to be noticed in the market.Purpose: To find out if a retail company investing in Corporate Social Responsibility thereby direct can effect it?s stock value. Using interviews to investigate if and how stock analysts and corporate finance professionals valuate a company?s CSR initiatives.Theoretical perspective: The description of CSR is leading to the main theory, The Brand Value Change, and the Market Hypothesis. Additionally a theory of the Consumer Buying Process and CAPM-model about financial risks is presented.Method: An event study of 30 companies to investigate if there is any change in their stock values and interviews with three professionals from the financial sector to find out about their attitude to CSR.
Pojkkrisen ur ett historiskt perspektiv : En studie av pojkars respektive flickors förändrade beteende, deltagande och resultat i skolan utifrån lärares historiemedvetande.
Popular culture is a phenomenon of growing importance in the society today. Children and teenagers are increasingly using popular culture in their everyday life to reflect and answer questions about their identities and the meaning of life. Swedish primary and upper secondary schools are expected to prepare their students for adulthood and to provide them with tools to explain understand and problematize contemporary society. From this perspective it is relevant to question whether the schools achieve this and whether the instruction given there represents the contemporary society. For the purpose of knowing more about how popular culture is perceived and dealt with in the Swedish education system, this study examines how eight textbooks in Religious Education (RE) and the national curriculum for upper secondary school discuss and treat popular culture. The study focuses on when and in what ways the textbooks mention popular culture and if the curriculum provides any supportive base for including popular culture in religious education.
Den interaktiva tavlan : som ett medierande redskap för lärande
The interactive whiteboard (IWB) is to be found in many classrooms in Sweden, and its number is growing rapidly. There is a lack of research of the use of the IWB in Sweden. The Swedish National Agency for Education refers to English research where the investment in the IWB in school is huge. In this study I will investigate how the IWB can be used as a mediating tool in the learning process. My study examines how interaction pattern appears when the teacher teaches with the IWB as a tool.
Resande i tjänsten och dess effekter på arbetstagaren
Due to a globalised world business travel is flourishing. This paper examines how middle level executives, travelling a lot in their work at a multi-national company, feel about their travel. It looks for links between business travel and work satisfaction among them. A short presentation of the patterns of business travel and relevant motivational and stress theories is given. Data for the paper is collected using a survey (78 participants) and interviews.
Modebloggarnas makt : Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
By exposing their products in blogs, companies have the opportunity to reach out to hundreds of thousands of consumers daily. Instead of using conventional Internet advertising such as banners and ads, some companies chose to make use of product placement in blogs. By choosing to expose their products in blogs, companies use a medium that blog readers are familiar with and can relate to, and can thereby solicit customers for their products and brands.We will examine whether product placements in fashion blogs are an effective way for businesses to market themselves and their products. We measure this efficiency, by keeping a record of the sales of ten product placed garment and accessories that we have selected from four of the largest blogs in Sweden. The stores we examine sales of product placed goods in are volume brand stores such as Zara and H&M etcetera.
"Som politiker ska man vara noga med att inte lägga sig i"- Om politisk påverkan i socialt arbete
This study is about the perception of politics in social work. The aim of the study was to seehow people working with social work in municipalities describe their perception of how politicsaffect their work. The study was conducted in two municipalities in middle Sweden,which had a transfer of power in the 2006 election. Six people; two social workers, two executivedirectors and two politicians was interviewed about their perceptions about politics, ifthe ideological direction of the municipal matters, and how politics effect social work and theorganization. As analyze method organizational theory with focus on change and power wereused.
?Det enda sa?kra a?r att vi inte kommer att fo?lja planen? : En kvalitativ studie av tilla?mpningen av kriskommunikationsteorier fo?r att skydda anseendet
The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its reputation. These theories are image repair theory and situational crisis communication theory (SCCT).
Bosnien en studie av OHR statsbyggande
This essay examines the international communitys intervention in Bosnia. The purpuse i to give the reader a deaper understanding of the problems appeared in re-building the bosnianstate. Office of the higher representive (OHR), was to become the koordinator of therecontruction of the institutions and governance. The theory used fore the examination isstate-building, whith an alingnment of state-building trough the international community.The second part of the essay examine the ideas of the High representive (HR) trough threedifferent dimensions. The idea-analysies search to present the core of ideas of OHR, nationalparties and the reconstuction of media.
Är det möjligt att förolämpa någon via en annons : En studie om annonsers effekt på konsumenter
Advertisements have become a regular part of our everyday lives. We walk past them on the street; we admire them on the subway and even invite them into our living room in between prime time showings. The reality is that in today's modern times there is no escaping the daily bombardment of advertisement. To distinguish themselves from the continuous noise of the industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer through an advertisement due to its extreme simplicity.
Hållbara transporter : Överföring från väg till järnväg
Road transports stand for a great part of Sweden?s total CO2-emissions. Transports are expected to increase over the coming years, and with those the emissions. A greater environmental awareness leads to increased demands for environmentally friendly transport. The aim of this thesis is to study the consequences of changing transportation modes from road to railway.
Katalog vs Nätbutik ? en studie om produktpresentation av modevaror inom distanshandeln
The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids.