Aim: The purpose of this study is to examine and analyze how insurance companies work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek.Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance companies and a survey carried out on consumers. The study has been developed by analytical induction.Data: Consists of interviews with representatives from the insurance companies and survey responses from 99 consumers.Conclusion: From the study it can be concluded that the insurance industry is unique in its kind as a difficulty and complexity is obviously applicable to convey an overall impression to the consumer, which in turn will produce a brand value to the company. Creating a high brand value through good marketing where it maintained a good congruence between firms striving and consumer perception, is according to the scientists complicated because the lack of perceived quality affects the the big picture..

AbstractTitle:Course:Authors: Advisor: Keywords: Problem formulation:Purpose:Target Group:Theoretical perspectives: Methodology: ResultSwedish leaders abroad ? A qualitative study about culture ?s influence on Swedish leadersBachelor dissertation - Business Administration, LeadershipAmanda Elg and Carl-Johan SaltarskiIngemar WictorLeadership, culture, impact and adjustmentHow can Swedish leaders in multinational companies adjust their leadership to the national culture?The aim of our study is to investigate whether Swedish managers are affected by the differences in national culture that exists between Sweden and the country that they operate in. We want to explore if they adapt their leadership to the culture.Our study is directed towards a target audience of Swedish leaders and other interested parties who wants to increase the understanding of culture ?s influence on an international career and what is required of the leader to deal with the cultural clashes that may rise.We have focused on theories related to differences in national culture and how it can affect the leadership and the organization.The study is of the qualitative type with a deductive approach where the empirical materials are gathered through interviews.Our results demonstrate leaders implementation of culture and leadership to influence the leadership of the national culture in which they operate. We have seen how leaders are affected by the national culture and how the leader adapts to achieve a successful leadership.

Denna uppsats handlar om de val som görs vid bevarande av historiska trädgårdar inom National Trust, en av Englands största förvaltare av historiska trädgårdar, samt hur dessa val påverkar den historia som berättas på platsen. De tre frågeställningar som behandlas i uppsatsen är: (1) Hur beslutar National Trust vilken historia som ska berättas på platsen? (2) Vilka riktlinjer och bevarandeprinciper ligger till grund för dessa beslut? och (3) Hur har National Trust omsatt riktlinjerna vid restaureringarna av National Trusts trädgård på Standen? Syftet är att synliggöra valen, på vilka grunder de fattas och genom att ställa detta i relation till hur den slutliga utformningen blivit få en bild av hur National Trust väljer att berätta en plats historia. I den första delen görs en genomgång av trädgårdsbevarandets historia inom National Trust, teoretiska begrepp samt riktlinjer och strategier som är aktuella i dagsläget. I den andra delen görs en fallstudie av en anläggning där det för närvarande pågår ett restaureringsprojekt, Standen. I den tredje delen diskuteras de tre frågeställningar mot bakgrund av litteratur, dokument, intervjuer och platsbesök. Genom att analysera hur förändringar har genomförts på Standen jämförs hur riktlinjerna och principerna implementerats och hur detta påverkar den berättelse som presenteras för besökaren. Slutsatsen från uppsatsen är att National Trust har genomfört ett omfattande förändrings-­ och moderniseringsarbete under 2000-talet som lett till att de lokala anläggningarna fått ett betydande inflytande över hur en plats betydelse uttrycks. National Trusts riktlinjer utgår från internationellt erkända dokument såsom Florensdeklarationer och Burra charter men de också utvecklat egna strategier för att öka det lokala engagemanget och tillgängligheten som framgångsrikt implementerats på Standen. Besluten om vilken historia som ska berättas har fattats i nära samarbete med centrala organ inom National Trust, medan besluten om hur den berättas i stor utsträckning sker lokalt..

Our aim in this study is to explore if the schoolchildren?s written language differs from the?National tests? in Swedish and from Facebook. We specifically want to see if we candiscover words and expressions mainly from the English language or other languages in the?National tests? in Swedish written by the schoolchildren in the ages between 18-20 yearsold. The methods that we used to discover the results in this study was; to interview threeteachers, have 30 schoolchildren answer a questionnaire survey, analyze 30 written ?Nationaltests? in Swedish by the schoolchildren and finally analyze two Facebook walls from twoschoolchildren.

The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of ways to communicate the brands identity to the front line staff in order to create the desired brand behavior, some more effective than others. At the same time the Swedish hotel industry, as many other, is characterized by a high percentage of staff turnovers.

Exposing products is important in the retail industry and the development is constantly moving forward. Shops usually have a special product, they want to sell more because of various reasons. How to expose that particular product sold most of there are various theories. What this report is about is a theory that seeks to stores use a "decoy". It carried out to see if this theory was still current was that three interviews took place with two store managers and a CEO for various grocery stores.

When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When comparing how the perspectives are comported with each other, there is the possibility of gaps existing when one perspective does not comport with another. We have compared our empirical material on the different perspectives and looked for possible gaps..

This essay has an aim to map out the discourses in the debate around local self government and national equivalence, which are both essential democratic values. The essay is delimited to the area of the comprehensive school. Interviews have been made with key persons in different positions in a selected municipality. I also use material that has been written in the context of Ansvarskommittén. The material is analysed using an integrated discourse analysis.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

This bachelor's purpose is to examine different types of library work directed at theSwedish national Jewish and Romani minorities. The thesis will begin with accounting for thepolitics of Swedish national minorities and of today?s situation for Jews and Romanis in Sweden.We will, to accomplish this purpose, use a three-piece question formulation regarding therespective works of the libraries, as well as the possible benefits that cooperation betweendifferent libraries could bring. The questions are answered in the analysis of four qualitativeinterviews through a model based on Dorte Skot-Hansen's thoughts on the library's different rolesin different understandings of society. The analysis will lead us to a final discussion, in which wewill present our results: that distinct guidelines regarding the national minorities for the publiclibraries are a necessity for Sweden?s fulfilling of the responsibility towards these groups; thatthere is a need for a coordination of the propositions and conventions regarding the nationalminorities in the shape of a substantial legislation; and that this field in the future needs to bethoroughly observed and examined in order to evaluate how the Swedish public libraries meet the needs of the national minorities..

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

Titel                                    Indirect economic impacts of a national environment certification as financial business strategyAuthors                              Ida Antonsson, Emma Hellberg and Linn RingströmAdvisor                              Arne SöderbomCourse                               Bachelor thesis ? business administrationSeminar date                     2013-05-27Purpose                              The main aim of this study is to describe and analyze how private corporations use national environment certifications as a business strategy to gain power and financial benefits. By studying already certified corporation in Sweden, this study aims to understand, explore and develop already existing theoretical theories and concepts concerning ?national environment certifications?.Background                      All corporations have an impact on the environment. Therefor many corporations use a variety of worldwide certifications to be able to prove to ?others? that the corporation meets national- and international set goals.

The aim of this study is to investigate how the Swedish language proficiency of pupils in vocational programmes in 1977 was measured and assessed with the aid of a national achievement test, and to investigate whether vocational pupils today, in 2014, have similar language proficiency to that of pupils in the 1970s. The study also discusses how the design of the national achievement test from 1977 reflects the view of knowledge that prevailed in society and in the policy documents. The material for the study consists of a total of 75 national achievement tests, 40 of which were taken by pupils on a vocational programme in 1977 and 35 by pupils on a vocational programme in 2014. The national achievement test consists of two parts, the first of which focuses on isolated elements of language proficiency, while the second involves free text production. The material was analysed quantitatively in accordance with the correction material from 1977.

On December 20, 2001, the Swedish citizen Mehdi Ghezali was captured on the border between Afghanistan and Pakistan. Ghezali spent the following 930 days in U.S. captivity, without being charged with any crime. My aim in this essay is to analyze how Ghezali was portrayed in three Swedish newspapers under and after his captivity, two nationwide and one local newspaper based in Ghezali's hometown. My purpose is to see whether Ghezali's identity is constructed differently in the three newspapers, as regards The Other, Stereotypization, etc.

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this context, this study aims to explore how consumers perceive these claims of authenticity. Therefore, the purpose of this thesis is to extend knowledge on how consumers come to perceive a regional food brand as authentic.