Branding Sweden - a comparative study of the national identity, the nation brand identity and the nation brand image
National IdentityNation BrandingNation Brand IdentityNation Brand ImageManagement of enterprisesFöretagsledningManagementBusiness and Economics
When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When comparing how the perspectives are comported with each other, there is the possibility of gaps existing when one perspective does not comport with another. We have compared our empirical material on the different perspectives and looked for possible gaps.