Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning communication. Different markets have different conditions and today's global market is complex.

Denna studie syftar till att undersöka hur en medelstor kommun kan arbeta strategiskt med problematiken gällande kompetensförlust samt att vara en attraktiv arbetsgivare inför kommande pensionsavgångar. Vidare syftar studien till att, utifrån resultatet, arbeta fram ett förslag till HR-strategi för den problematik de förestående pensionsavgångarna för med sig. För att få svar på våra undersökningsfrågor har vi utfört en fallstudie i Falu kommun och för denna använt oss av semistrukturerade intervjuer med fyra personer i chefsposition och en mångfaldskommunikatör, samt en fokusgrupp bestående av fyra medarbetare från HR-avdelningen. Detta gav oss flera perspektiv på problematiken, vilket vi anser stärker tillförlitligheten i resultatet. I efterhand kan vi dock se att ett större antal intervjupersoner hade varit att föredra, detta för att få fler medarbetares tankar och åsikter om ämnet.

En bättre värld genom faith? En studie om hur organisationen DIAN Interfidei arbetar för att skapa fredliga relationer i Indonesien [A better world through faith? A study about how the organization DIAN Interfidei works to pursue peaceful relations in Indonesia]. The aim of this study has been to analyze how an Indonesian NGO called DIAN Interfidei works with peacebuilding through faith in order to bring harmony between the various ethnic and religious groups of people that inhabits the nation. Through interviews and the study of Interfideis own source-material could their methods and problems be explored, and later on related to contemporary research in the field of conflict-resolution and peace-making. The conclusions that could be drawn from this study is that Interfidei primarily targets two specific groups (teachers of religion in schools and future religious leaders) in their programmes, because these groups in turn have the potential to affect several people in their own work.

De strukturomvandlingar på marknaden som uppstått till följd av globaliseringen, finansiella marknadens framväxt och den informationsteknologiska-revolutionen har inneburit att företag idag präglas av ett högre tempo och hårdare konkurrens. Detta har i sin tur inneburit att företagen blivit allt mer konkurrensmedvetna och anpassat sina verksamheter efter de nya förutsättningarna. En del i detta är att göra organisationen mer flexibel för att ständigt kunna anpassa sig efter förändringar i efterfrågan. Företagens flexibilitet kräver att även arbetskraften blir mer flexibel. Detta handlar i praktiken om att företagen i större utsträckning erbjuder tillfälliga anställningar och deltidsarbete istället för heltidstjänster.  Arbetsgivarorganisationen svensk Handel (2011) uttalar sig: ?Vi måste kunna ha personal i butikerna på de tider när kunderna vill handla.

Education systems face a number of challenges regarding social justice, diversity, difference, and inclusion and membership for all students in the groups that schools create. This invokes questions of how well these challenges are met in curricula and teaching materials. Through discourse analysis of eight Swedish geographical textbooks, this essay aims to seek out the perspectives surrounding difference within the subject of geography. It concludes that the idea of fixed homogenous cultures as meaningfull in differentiating among people dominates throughout the latter half of the 20th century and during the last decade. In addition, it concludes that the discourse surrounding diversity in Swedish geographical teaching materials mainly has a binary liberal view of plurality focused around tolerance.

Ronneby kommun har år 2009 antagit en ny profil, Den moderna kurorten, som ska förtydliga vad kommunen har att erbjuda och vilka mål den sätter för framtiden. Detta arbete syftar till att söka svar på om denna nyantagna profil och vad den står för har speglat av sig i kommunens fysiska planering. Detta görs genom att söka upp kommunala dokument med uttalade kopplingar till denna profil. Profilens betydelse kommer sedan att analyseras för att sedan jämföras med fallstudiernas åtgärder. På så sätt kan arbetet hitta kopplingar mellan den aktuella fysiska planeringen och kommunens profil och därmed avgöra om Den moderna kurorten har satt spår i planeringen. Arbetet kommer även undersöka fallstudiernas möjlighet, grundat i forskning, som fungerande komponenter i Ronneby kommuns marknadsföring.

This paper examines the power producing dams along the Ume-river as an integral part of and a result from the urbanization process in Sweden during industrial capitalism. The aim of the paper is to contribute to the knowledge of the urbanization process in Sweden in general and of its traces along the Ume river in the county of Västerbotten in particular. The paper applies the theory of concentrated urbanization and extended urbanization put forward by Neil Brenner and Christian Schmid (2015) and argues that the building of power producing dams along the Ume-river is part of an extended urbanization process. This becomes particularly evident when examining the vast physical structures that is the dams, situated in an otherwise remote and sparsely populated area. These vast physical structures are also very well connected to a nation wide electric grid that has connections to bordering countries as well.

The focus of this study is the ways in which the discourses of the three largest right-wing populist parties in Scandinavia ? Danish Dansk Folkeparti, Norwegian Fremskrittspartiet and Swedish Sverigedemokraterna ? are articulated and on defining which individuals they include and exclude. The discourses of the three parties are compared and analyzed to determine whether they constitute specific nationalist and culturally racist discourses. The problem is addressed by applying a social constructivist theory of nationalism and cultural racism, and specifically the binary opposition ?we? and ?them?, on a material consisting of the respective parties? member magazines from 2007.

Through this study we want to enlighten how different companies work with their internal branding and how well they succeed in this process. We also want to examine if there are any differences in this work depending on the companies market position. Following question is used to investigate this process;- In what way and how well are companies working, depending on market position to implement and maintain their work with the internal brand?For the study a theoretical model was created based on our existing theory. The model contains three main variables; create, communicate and uphold; i.e.

Sverige har sedan kalla kriget genomgått stora förändringar på försvarssidan. Detta har lett till en minskad efterfrågan av krigsmateriel från försvarsmakten vilket i sin tur har resulterat i ökad export och deltagande i samarbeten rörande utveckling och försäljning av krigsmateriel. Vår uppsats fokuserar på alliansfrihetens förenlighet med ovanstående utveckling. Uppsatsen består bl.a. i en diskussion kring begreppsanvändningen av alliansfrihet.

This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö konsthall. The essay presents Malmö Konsthall, defines the term visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new visual identity. The process showed that theories about flagship buildings, signature design and signature districts have the biggest influence on the design.

This paper focuses on the Swedish migration discourse and investigates if and to what extent it is dominated by a security perspective. Analysing a number of official texts and documents I want to show how the discourse describes migrants and what implications this carries with it for the migrants and for the Swedish migration politics. Through discourse analysis I have analysed whose security that is prioritised, the Swedish or the refugees, who is the refugee and the asylum seeker, and who is the illegal migrant in the Swedish official migration discourse. As a theoretical frame for the analysis I have used theories on migration and security. These include theories on the securitisation of politics, the globalisation and the creation of political identity from the nation state perspective and theories on the connection between migration and security.My results show that a security discourse is dominating the Swedish official migration discourse and is therefore defining our reality and the identities of refugees, asylum seekers and illegal migrants.

The purpose of this thesis is to critically investigate how to understand the regional transformations that are occurring in Sweden and Denmark. At a higher level of abstraction the results can be generalised to a wider context and I have found that there is an ideological hegemony that explains the regional transformation. Nation states are reterritorialising due to a changing world where global capital is becoming increasingly flexible and competition between states, regions and municipalities is needed to adjust. By using Sandberg's model of structural reforms I have shown that the differences between Sweden's and Denmark's reterritorialisation are due to differences in national political culture and existing administrative systems. In fact these two structural reforms are based on the same regionalist ideology as a reaction to the changing global economy.To investigate the regional transformations I have carried out an idea and ideology analysis on the recent Swedish proposal from Ansvarskommittén, Strukturkommissionen in Denmark and the proposal by the Danish government which was carried out in 2007.

Regionalisation has become an increasingly important phenomenon in a globalized world. As models of regional integration, the European Union (EU) and the Association of Southeast Asian Nations (ASEAN) are two prominent examples. This thesis seeks to explore through a comparative analysis, the different mechanisms and institutions for handling breaches against fundamental values within the two regional organizations. Inter-linked with the issue of the legal-institutional framework is that of what values the mechanisms are designed to protect. The method used for the analysis is first and foremost that of public international and European law, but the thesis also attempts to give a broader picture of the issues presented.

Den första juli 1997 firades Hongkongs återförening med Kina med pompa och ståt. Den brittiska kolonin blev Hong Kong Special Administrative Region (SAR) inom Kina. Hongkong skulle behålla sitt politiska system sida vid sida med fastlandets under principen "ett land, två system". Vi har identifierat att principen innebär en konflikt i den specifika situationen och använder oss av Browns teori om tre typer av nationalism. Kinas kommunistparti använder två typer av nationalism för att samla invånarna i en nation och legitimera sitt styre.