The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.

Syftet med va?r underso?kning var att underso?ka hur va?l fastighetsma?klarfo?retag lyckats skapa en medvetenhet, acceptans och engagemang fo?r fo?retagets varuma?rke hos sina ansta?llda. Vi har i studien a?ven studerat organisationskulturens roll i byggandet av ?corporate identity?. Va?r underso?kning har skett genom en kvalitativ metod och med halvstrukturerade intervjuer.

Bakgrund: En bransch där det i nuläget syns ett ökat behov av personal är förskoleverksamheten, vilket bland annat beror på pensionsavgångar. Det är dock idag inte lika många som utbildar sig till förskollärare med konsekvensen att det råder personalbrist inom förskolan. Friskolereformen har också medfört att det råder en konkurrenssituation mellan kommunala förskolor och privata alternativ. Detta gör att det är betydligt viktigare för arbetsgivare att vara attraktiva, då de sökande kan ställa högre krav på både arbetsgivare och arbetsplats. Det finns alltså fler lediga jobb än det finns förskollärare.Syfte: Syftet är att skapa kunskap om och förståelse kring hur förskollärarstudenter uttrycker att en attraktiv arbetsgivare bör vara och vilka faktorer de värderar högst vid val av arbetsplats och arbetsgivare.

The thesis treats how the German public libraries originated and how they were affected by the Nazi era. It deals with how the library system began to cover the whole nation, and describes the struggle between public libraries and commercial and religious ditto. It also treats the weedings out and what happened to the staff and the stocks between 1933 and 1945.Furthermore it gives a picture of what books one could find in a German public library,and how these volumes were catalogued and classified. Moreover it describes how thelibraries managed during the Second World War, and ends by giving some topics fordiscussion and asks questions that additional research might be able to answer..

SARS [Severe Acute Respiratory Syndrome] penetrated China in spring of 2003, created havoc in the social society, exposed weaknesses within the political system and pushed the nation towards a crisis of confidence. At the same time the crisis revitalised the Party's position, brought people from different social stratum together and had a beneficial impact on the populace's knowledge on health related issues.What makes the SARS crisis in China interesting for further and deeper investigation is the method it chose to respond to its national crisis. They plan of response was indeed a retrogression back to "older" times, using methods and propaganda very much like those used during Mao Zedong and later Deng Xiaoping. The first step of response was denial and cover up of the real situation, which quickly turned to unprecedented transparency, as the magnitude of SARS became known. The Party and the government were quick to proclaim themselves as the bearer of the key knowledge and information on how to best fight the disease, this in sharp contrast to the political trend of more co-operation between the private and public sector and political transparency.

Skanska 21 is a student program for university students. The program runs for a year and a half parallel to university studies. It is aimed at those studying a few specific master engineering programs at Lund University, Royal Institute of Technology (KTH), Chalmers University of Technology or Luleå University of Technology. The program consists of a number of program meetings such as company presentations, a boarding school week, rhetoric training and project visits. The aim of the project is to evaluate the Skanska 21 student program.

The purpose of this study is to examine the effect the Nazi threat had on the swedish labour movement between 1932 and 1939 and to enrich what kind of pre-understanding they had about the fall of the Weimar Republic and the upcoming and effects of the Third Reich.Brought by the development in Germany, a debate and struggle took place in the Social Democratic journal Tiden over the meaning of concepts and there ability, in the hands of demagogs, to overthrow democratic structures. The concept of socialism and its concepts attribute play a major part in this investigation. By establishing fields of tension such as - nation vs internationalism, socialism in theory and in practice, political democracy vs evolved democracy and the diverse principles of neutrality, the first principle meaning the defending of national boarders, the other meaning not only defending your own country but taking an active part in defending democracy in the world - I was able to observe the movement and change of concepts within this fields. The result showing that the concept of socialism and near related attributes, in the hands of national socialists had undertaken a wast change of meaning, which applied in the Swedish debate threatened to undermine the power and force of the Social Democrats applied in the political discourse in Sweden. To defend itself and strengthening the Social Democratic hegemony as well as maintaining the goal of evolved democratic expansion, they were forced to win the confidence and votes of the middle class.

The purpose of our master?s thesis is to study the diversity discourse, used in Sweden, particularly the so-called ethnic diversity at the work place discourse.Our aims are to map and analyze the conceptualization of difference used in the diversity rhetoric. We intend to pursue our aim by studying the rhetoric of diversity, used for diversity promotion in the private and public sectors. Also, we will investigate into what conceptualizations of difference are used in the organizations in the name of ?diversity?.

AbstractTitle: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social mediaAuthor: Agnes Nobel & Matilda VallgrenTutor: Daniel LövgrenPurpose: The purpose of this thesis was to study profit companies and nonprofit organizations? branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. Also if there are any differences between profit companies and nonprofit organizations.Method/Material: The method that is used in the article is a qualitative research. The research is based on conversations interviews conducted with eight organizations, four profit companies and four nonprofit organizations.Main results: The main result showed that all organizations are actively involved with social media in their strategic communication when in order to increase the interaction with stakeholders and thus strengthen their brand identity. It turned out that all organizations have not adapted the brand to social media, but worked with the organizations values ??and only applied the trademark on social media.

Studien är en kvalitativt inriktad undersökning omfattande sex intervjuer med studenter och alumni vid ett lärosäte i södra halvan av Sverige, som har till syfte att identifiera och beskriva faktorer som gör arbetsgivare attraktiva för gruppen lärarstudenter. Frågeställningarna rör i första hand identifiering av betydelsefulla faktorer i valet av arbetsgivare. Forskningsprocessen har i stora delar varit induktiv och de teoretiska analysverktygen har därför valts sedan det empiriska materialet redan framkallats. Som utgångspunkt för den teoretiska analysen har använts epistemologisk identitetsteori (Demerath), psykologiska kontrakt (Rousseau) och pragmatisk rationalism (Hodkinson & Sparkes). Delar av den teoretiska analysen har gjorts utifrån Bourdieus teorier om habitus och sociala strukturer.

Employer Branding, EB, är ett koncept inom marknadsföring som syftar till ett företags marknadsföring gentemot anställda. Konceptet grundar sig i att organisationer genom EB kan skapa ett attraktivt varumärke gentemot anställda för att sedan få dem att identifiera sig med det. EB syftar även till att skapa en trivsam organisationskultur. Detta ska resultera i att de anställda känner lojalitet gentemot företaget och därmed tenderar att stanna längre inom företaget. Tillämpning av detta koncept har i tidigare forskning visat sig gynnsamt då resultaten visar att anställda får en tillhörighet till och fortsätter att arbeta inom företaget.

The aim of this paper is to expand the debate on globalization and its consequences from a theoretical perspective emphasizing social processes of exclusion and inclusion. I explore these social processes in dialogue with the Spanish social movement for the rights of irregular immigrants. The paper also aims to explore new forms of resistance in the context of globalization."The declinist thesis" argues that globalization has lead to a declining importance of the nation-state and the national citizenship as guarantees of rights. "The anti-declinist thesis" oppose to this picture arguing that rights still depend on national policies. I also discuss the functions of exclusion and inclusion inherited in the concepts of citizenship and nation-state.I outline the historical and political context of the movement and explore the ideas and organizational dimensions of the movement's "knowledge praxis".I conclude that national citizenship - in a broader sense as a description of the relationship between the individual and the state - seems to play a crucial role in the life situation and the possibilities of irregular migrants to organize and protest.

Nationalism during the early 20th century, was often shaped around efforts to create feelings of fellowship within the frontiers. Fellow feelings was considered as a necessity to convince the people that their efforts served mutual goals.Beginning in the 19th century, the European nations experienced a great many projects for this purpose. In the early 20th century the efforts grew. The danger of war and the competition for economic power, contributed the increase of nationalist movements. At the same time, many influential intellectuals also expressed apprehensions about the urbanized way of life; measures were necessary to secure the future success of the nation.The national movements in Sweden, played a prominent role in the creation of a greater patriotic feeling.

Studiens huvudsakliga slutsats är att majoriteten av studenterna på Handelshögskolan i Göteborg inte prioriterar socialt ansvarstagande hos en framtida arbetsgivare. Socialt ansvar anses vara den minst viktiga faktorn då endast 18 procent avrespondenterna markerade socialt ansvarstagande som en av de fem viktigaste faktorerna hos en framtida arbetsgivare.

Titel - Mäklardagen i Gävle ? Modell ? och teoriutvecklingNivå - Kandidatuppsats i företagsekonomiFörfattare - Erik Andersson David Broberg EngstrandHandledare - Jonas KågströmDatum - Juni 2010Syfte - Vårt syfte med den här uppsatsen är att undersöka vad det är som påverkar mäklarstudenter vid Högskolan i Gävle när de väljer sin framtida arbetsgivare. Vi har valt att undersöka Mäklardagen i Gävle som rekryteringsverktyg. Därutöver har vi även för avsikt att undersöka mäklarföretagens arbete för att nå ut till studenterna.Metod - De empiriska data som vi samlade in gjordes med hjälp av en enkätundersökning till fastighetmäklarstudenterna på Högskolan i Gävle. Enkätfrågorna baserades på olika påståenden om företagen och deras medverkan, detta för att få ett ställningstagande men också för att få reda på om studenterna har samma uppfattning som vi.