The aim of this thesis has been to examine how the risk for the swine flu was represented in the Swedish Radio news broadcast Ekot 16.45 during different phases of the pandemic in 2009. We wanted to study how the risk was described in different discourses and periods? Were the participants in the reporting calming or warning the listeners in relations to different aspects of the swine flu? What consequences for the community were reported in the broadcasting?To find the answers to our questions, we analysed 13 features about the swine flu broadcasted in Ekot?s main news broadcast Ekot 16.45. We used critical discourse analysis inspired by Norman Fairclough.We identified four types of discourses in our text, a journalistic discourse, a medical discourse, a nationalistic discourse and an authority discourse. The main discourse was the medical one.

The new information society has revolutionised almost the entire world. But the new technique does not only bring good. That which was before only available on paper may today only be available on a computer system. This makes it possible to send data electronically. In the wrong hands that information can become a threat against the security of an individual, a company or even a nation. The possibility to protect oneself against attacks from the outside becomes increasingly difficult.

In an effort to strengthen democracy in the union, the EU in 2005 took a new approach to communications policy to reach out to the citizens. The strategic document "Plan D for Democracy, Dialogue and Debate" was accompanied by two other documents, and the three of them were the core of this policy. Both democracy and communications work means at EU level a higher complexity than in the nation-state arena. Objective of this study is to examine how the implementation of Plan D has turned out in a democracy renewal perspective. To achieve that answers are sought to questions concerning the goals of Plan D, how they are still present today, what happened in practice regarding the efforts that are highlighted, and how the substance of the activities can be judged from a democratic theory perspective.

The purpose of this study has been to examine the archival management at the 14 Student Nations in Uppsala. This may be relevant to study to extend the research in the field that Berndt Frediksson calls ?empirical archival science?. Another reason is that the Student Nations hold a unique position as organisations and their archivists holds a unique position from a professional point of view as they mostly consist of students without professional archivist training. I have mainly focused on why the archival management at the Nations looked as they did.

The globalisation of the world is believed by some to homogenise individuals from different national cultures. However, the values and norms of an individual are deeply rooted in their national culture and are therefore difficult to change. Since birth these values and norms are learnt through interaction with others within a specific national culture. The differences in values of a national culture are shown in the cornerstones of the nation. These cornerstones are language, aesthetics, religion and social institutions.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

I takt med att Försvarsmakten ökar sitt internationella engagemang ökar också riskerna för att svensk personal ska bli isolerad, tillfångatagen eller kidnappad. Syftet med den här uppsatsen är att undersöka om svensk undsättningsförmåga är tillräcklig för de insatser som Försvarsmakten genomför internationellt.Det kan konstateras att flera faktorer bidrar till ett behov av en undsättningsförmåga. Försvarsmakten har en moralisk skyldighet mot sin personal att göra allt för att se till att de kommer hem ifall något skulle hända dem. Försvarsmakten har heller inte råd att få personal kidnappad då det genom media och hemmaopinion kan ge ett högt tryck på politiker vilket i sin tur kan leda till att Försvarsmakten tvingas dra sig ur en insats. Förvarsmakten måste även kunna ansvara för sig själv och inte förlita sig på att en annan nation ska lösa problemet när situationen inte kan hanteras.

Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

Ever since the nation-state has existed identity has been a big deal, it is told that identity is a tool needed to be able to receive consensus from the people concerned on a certain matter. As the European Union is continuously shaped and reshaped due to changing geographical borders, as a consequence of new member-states the aim to integrate the Union equally across its surface has not been an easy task to solve. A lack of trust from the inhabitants in the European Union is a fact, and therefore the main duty of the Union has become to rebuild the trust from beginning to end, creating a Union which easily can be identified with. Since the process of national identity relies upon an excluding-including process and the use of the Other, the identification process on an European level has indeed had fierce effects on the inhabitants within and outside the Union.One of many things that this essay aims at showing is how mythmaking has become a way used by the elite in the Union to integrate a European identity, the myths refer back to a Golden Age when Europe was prosperous and in bloom. Among other tools used to integrate and create a European identity we find such as; unity in diversity, a cultural inheritance based on common denominators such as Christianity and Latin traditions, symbols and a European citizenship.

Denna intervju- och textanalysstudie undersöker tankar om begreppet kultur hos fransklärare samt framställningen av begreppet kultur i kursplanen i moderna språk från 2011 ur Läroplan för grundskolan, förskoleklass och fritidshemmet (Lgr 11). Dessa två analyser jämförs sedan sinsemellan och med den analys som Tornberg (2000) har gjort av kursplanen för moderna språk från 2000 i anslutning till Läroplanen för det obligatoriska skolväsendet, förskoleklassen och fritidshemmet (Lpo 94). Studien utgår från Tornbergs tre kulturperspektiv, som används som idealtyper vid analysen av lärarintervjuerna och vid analysen av kursplanen 2011: ett fullbordat faktum, en kompetens för framtiden och ett möte i öppet landskap.Det huvudsakliga resultatet är att ett fullbordat faktum och en kompetens för framtiden dominerar i de båda kursplanerna. Kursplanerna skiljer sig dock åt då kursplanen 2000 har en nationalromantisk uppfattning, medan kursplanen 2011 har en mer varierad syn där nation och kultur inte nödvändigtvis måste höra samman. Fransklärarna tycks uppdelade i tre grupper.

Intentionen med denna studie är att studera på vilket sätt Skolverket problematiserar modersmålsstödet och mo-dersmålsundervisningen i den svenska skolan. Med diskursanalys som grundläggande metodologisk och teoretiska utgångspunkten har avsikten varit att genom skolverkets rapport Flera språk fler möjligheter (2002), belysa moders-målsstödets situation, dess intentioner, samt också dess konsekvenser för såväl individen som samhället. Därtill är syftet att beröra eventuella ideologiska föreställningar som framkommer, såväl Skolverkets som andra aktörer som har del i rapporten. Av analysen har det bland annat framkommit att modersmålsundervisningen befinner sig i ett såväl rumsligt tidsmässigt utanförskap i förhållande till skolans övriga reguljära undervisningsmiljö. Enligt skolverket bör det ligga i skolans intresse att i praktiken införliva och integrera modersmålsundervisningen, dels för att skapa bättre förutsättningar för modersmålsstödet som undervisningsmetod, men också för att på detta sätt skapa en all-män förståelse för modersmålsundervisningens roll i ett pluralistiskt och demokratiskt samhälle.

Kommunikation är en grundläggande källa till spridning av kunskap med en påverkan på både individ och samhälle varpå ett intresse föreligger i att undersöka fenomenet närmare. Syftet med studien var att undersöka vilka sociala representationer potentiella medarbetare har av ett attraktivt Employer Brand. Vidare syftar studien till att kartlägga sociala representationer av Länsförsäkringar Skaraborgs Employer Brand. Empirin samlades in genom enkäter och i studien ingick 207 högskolestudenter. Resultatet visade att Symboliska Image-attribut värderas högre än Funktionella Image-attribut men att båda dimensionerna är betydande gällande ett attraktivt Employer Brand.

This bachelor thesis is a study in the analysis of paintings with focus on the technical exami-nation within the framework of ATSR. ATSR is a methodology based on an interdisciplinary study with the aim of putting the object in its context.The study is based on questions concerning which information the object can give, how we access this information and how it can be put in a larger context. My thesis contains three major parts. First a short overview of methods of analysis used in this form of investigation is presented. This is followed by two case studies which exemplify the technical investigation.

Detta examensarbete innefattar både en fördjupning och en praktisk del inom ämnet grafisk profilering och visuellt identitetsskapande. Den praktiska delen av examensarbetet har utförts parallellt med reklambyrån Cabesa Communication Sweden AB, Stockholm. Fördjupningsdelen behandlar områden som branding, företagsidentitet och grafisk profil. För att skapa ett starkt varumärke på en marknad krävs välplanerade, strategiska och originella reklamkampanjer samt en stark och enhetlig visuell identitet. Med hjälp av fördjupningen så har en kunskapsgrund lagts inom ämnet grafisk profilering och det praktiska arbetet har förenklats mycket.Den praktiska delen innehåller framtagning av en grafisk profil med tillhörande manual till House of Sweden, Sveriges nya ambassad, Event Center och lägenhetsbyggnad i Washington D.C., USA.

There are changes in Sweden's foreign policy, and Sweden is no longer a non-aligned and neutral nation. Sweden has expressed a willingness to actively participate in creating peace and stability in the world by giving and receiving military assistance in case of war, crisis or disaster. This is described as complete turnaround in Swedish policy compared to the neutrality and non-alignment during the Cold war.However new research shows that defence cooperation is not new in the Nordic region. Sweden cooperated secretly with Denmark and Norway, two NATO countries, about co-operative defence of Scandinavia during the Cold War.Is our historical picture wrong and what we perceive as new and revolutionized not particularly new? Is today's open Nordic defence cooperation a continuation of what was done in secret during the Cold War? The essay investigates and compares two different Swedish defence cooperation?s where one was previously secret and the other is open.