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3109 Uppsatser om Nation Brand Image - Sida 45 av 208

Mångfald i bilderboken ur ett litteratursociologiskt perspektiv.

The purpose of this Master?s thesis is to investigate how diversity takes shape in children?s picture books published in Sweden. Twelve picture books, which touch the aspect of diversity in the categories of gender, ages, culture, nation, ethnicities, language, class, sexuality and functional disorder, were chosen from the Swedish National Council for Cultural Affairs catalogue for youth and children?s books 2006. They have been analysed with the conception of ikonotext and with the theory of Pierre Macherey?s image in the mirror, of how literature reflects the reality of society.

GPGPU : Bildbehandling på grafikkort

GPGPU is a collective term for research involving general computation on graphics cards. A modern graphics card typically provides more than ten times the computational power of an ordinary PC processor. This is a result of the high demands for speed and image quality in computer games.This thesis investigates the possibility of exploiting this computational power for image processing purposes. Three well known methods where implemented on a graphics card: FFT (Fast Fourier Transform), KLT (Kanade Lucas Tomasi point tracking) and the generation of scale pyramids. All algorithms where successfully implemented and they are tree to ten times faster than correspondning optimized CPU implementation..

Hur man rättfärdigar intervention i suveräna stater : en studie av FN:s intervention i forna Jugoslavien

This study examines the theories about intervention and sovereignty in relation to the world of today, with the raising question about humanitarian intervention in a globalized society.The purpose of this paper is to examine if intervention can be justified in a sovereign state and how it can be justified. The expected outcome is that conclusion can be drawn from the specific case with United Nations intervention in Bosnia and Hercegovina, and what kind of motives they putted up to justify their intervention.Because we are still living in the era of the Westphalia system with the inherited thoughts of state sovereignty, but in conflict with the new ideas of globalization and human rights, it?s of big relevance to look at this topic closer.First of all the reader is presented to the theoretical aspects of state, sovereignty and different kinds of intervention, to become more aware of the complications surrounding the relationship between these conceptions.The method used in this study is a motive analysis with the focus on the motives told by United Nation, to be the reason for the intervention in Bosnia and Hercegovina. The empirical results are based on the reports from United Nations Security Council during the years 1991 ? 1995.The results are that the intervention in Bosnia and Hercegovina can be justified when looking at the theories in relation to the empirical result, with the FN ? charter and the fact of violation against humanitarian law and human rights.One conclusion can easily be drawn, that individual rights are playing a big role in today?s global society and are putting some pressure on the United Nation to look over the rules about humanitarian intervention..

IT-implementering inom svenska banker : En flerfallstudie med fokus på användarna och önskade effekter

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Hantering av negativ eWOM på Twitter - Ett sätt att skapa kundrelationer

Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

Anslutning mellan bjälklag och yttervägg i lågenergihus

Miljön försämras på många ställen i världen och mycket av detta har att göra med all energi vi människor använder. I Sverige går 50% av all energi åt till att bygga och värma våra bostäder [1]. Sweco, ett stort konsultföretag inom byggsektorn vill därför kika närmare på vad vi kan göra för att minska energiåtgången i våra hus. För att uppnå detta måste de gå ner på detaljnivå, behandla varje material, byggnadsdel och anslutning i ett hus för att få det mer energieffektivt. Denna rapport kommer att utreda hur ett mellanbjälklag ansluts till en yttervägg i ett lågenergihus.

Music Television : en TV-kanals förändring i ett nytt medieklimat

Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.

Döva och normalhörandes bedömningar av manipulerade illusionsbilder

Abstract The present study examined if early deaf people and people with severe hearing loss perceive visual information differently than hearing people. An experiment was conducted with eight deaf participants and eight participants with normal hearing. The participants were between the ages of 18-74 years. The participants were asked to look at fifteen different images portraying manipulated illusions, and then assess if the images were of the same size. Subsequently another image depicting a different illusion with a face hidden in it was presented to the participants.

Identitetspresentation på Instagram : En studie i användares upplevelser och attityder till sin identitetspresentation på Instagram

In recent years, the internet has exploded of images. Not at least in the popular photo-sharing network Instagram as one of the fastest growing social network for the moment. Millions of people around the world share pictures and expose themself for friends and family. We were therefore interested in which experiences and attitudes users have towards their identities in relation to their self-image and self-presentation on Instagram. Furthermore, whether they in general have a primary interest in using Instagram as a tool to experiment with images to present their identity on Instagram, in which way they approach their Instagram follower?s expectations on how they present themselves on Instagram and if they are aware of any strategies in their self-presentation on Instagram.The result of this study is the fact that our respondents thinks that they do not intend to have a primary interest in experimenting with images on Instagram to present their identitiy, it is rather something that comes naturally in how they present themselves on Instagram.

Jag vill inte klä mig som alla andra - en studie om hur ett företag arbetar med individualistiskt mode

Syftet med denna uppsats är att skapa en förståelse för hur nyetablerade modeföretag kan arbeta med sin identitetsmix för att kommunicera en individualistisk modeimage. Vi har gjort en fallstudie av ett ungt, svenskt modeföretag samt intervjuat fyra återförsäljare inom branschen. Slutsatserna är att ett modeföretag genom sin identitetsmix kan arbeta med att synas i rätt sammanhang, förmedla en känsla av unikhet och professionalism kring företaget, kontinuerligt förnya sin produktlinje samt värna om sin image för att inte överexponeras..

Kuling - en digital bilderbok

In what way do pictures allow for freedom of interpretation and thoughts rather thanunderstanding reality in a high paced medium? Children today are exposed more thanever to images trough various media. Children?s culture in the digital world has, troughgames and apps, become more cross-generational than literature. Unfortunately, there aremany digital books that loose the story, as the creator gets lost in technology and/or ineducation and morals.

Tenant mix and image in Stockholmneighborhood malls.

Stockholms innerstad är tydligt uppdelad i sina olika stadsdelar. Stadsdelarna skiljer sig imånga avseenden gällande befolkning, image och i den allmänna uppfattningen hosstockholmsbor. Dessa skillnader i stadsdelar i kombination med ett intresse för köpcentrumoch hyresgästmix resulterade i en undran om köpcentrum belägna i olika stadsdelar ser olikaut avseende hyresgästmix och image.Inledningsvis gjordes en litteraturstudie för att få en inblick i ämnet hyresgästmix. Ilitteraturen fanns mycket information om hyresgästmix och image utanför Norden, främst IUSA och Storbritannien. En kort fördjupning inom relevanta begrepp gjordes.En statistisk undersökning genomfördes för att ta reda på mixen av hyresgäster i de trestudieobjekten Fältöversten, Ringen Centrum och Västermalmsgallerian.

Fastighetsmäklare : en unik tjänst

The purpose with this thesis is to clarify how estate agents working with their marketing and marketing strategies. Our study has occured in Kalmar and we have used five different estate agents for our collection of empiric?s data. We have worked with a qualitative methodology to achieve deeper knowledge about these five company?s which have been chosen for the study.We have selected theories that suit our subject and together with the empiric data these two parts will be compared which concludes in an analysis.

Personal branding för att stärka sin identitet vid rekrytering

I denna uppsats har vi undersökt ämnet personal branding. Inom personal branding har vi studerat hur rekryteringsföretaget ser på detta område men även vilka faktorer de tycker är viktiga för att skapa ett personal brand, samt om det är möjligt i en arbetsrelaterad situation att dra nytta av sitt personal brand och på så sätt skapa fördelar gentemot sina konkurrenter. Vi tycker detta område är viktigt att studera därför att det är ett relativt nytt ämne/ begrepp. Då vi lever i ett mer individualistiskt samhälle och konjunkturen skiftar samt att konkurrensen hårdnar på arbetsmarknaden tycker vi det är viktigt att undersöka olika alternativa medel som kan vara till hjälp i sökandet på det nya jobbet. Vi valde därför att studera Priens (1992) modell över anställningsförloppet för att få en bättre förståelse för rekryteringens olika delmoment men även för att kunna identifiera i vilka arbetsprocesser man kan förmedla sitt personal brand.

Flickor ? identitet ? alkohol : en kvalitativ undersökning på Maria Ungdom om flickors identitetsskapande i relation till problematisk alkoholkonsumtion, ur ett behandlarperspektiv

The objective of this study was investigating social worker?s perspective of how alcohol consumption can affect, and what elements in the social environment that may be of significance for, alcohol consumption and development of identity. The questions at issue were: Do social workers experience any positive effects from alcohol consumption in 16-17 year-old girls with problematic alcohol consumption and what influence do the effects have on self esteem, self image and development of identity? What do social workers experience are the negative effects from alcohol consumption on self esteem, self image and development of identity? How important do social workers find the social environment and how do they believe the social environment affect the alcohol consumption and development of identity? This was investigated with a qualitative approach from a social worker?s perspective, hence social workers were interviewed. The study?s theoretical basis was Symbolic Interactionism and Erikson?s theory of Psychosocial Development.

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