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1008 Uppsatser om Narrative tv-commercial - Sida 42 av 68
Kundlönsamhetsanalys som avbildande kalkyl och medskapande praktik: En fallstudie av Billerud
In recent years, customer profitability has become a focal point of academic discussions on business performance. However, researchers remain divided as to how evaluation of customers ought to be conducted, resulting in uncertainty of how accounting systems should be adapted to prevailing conditions. This paper aims to investigate the application of customer accounting techniques and the role they play in the organisational and commercial context in which they take place. In a case study of Billerud, a Swedish company providing materials and services for packaging solutions, the interplay between customer accounting techniques and customer relationship characteristics has been examined through the application of a theoretical framework developed by Lind and Strömsten. Particular emphasis has been put on deviations from the prescribed pattern of the framework.
Strategier för positionering av kontorslokaler
The report aims to examine how property owners position themselves to reach their targetmarket, and which strategies they use when positioning their product. The investigation has beencarried out mainly in the form of a case study in which a number of interviews with Stockholmreal estate companies has been conducted, focusing on commercial property market segment.The interviews have resulted in identification of common and specific strategies among thecompanies. These strategies have been analyzed in the light of the theory by Philip Kotler andKevin Lane Keller, focusing on how an offer should be designed to reach a competitive position.It can be concluded that positioning is a key activity for successfully addressing the targetmarket. Successful positioning mandates three key requirements to be met; determining thecategory to which the offer belongs, identifying similarities and differences compared to thecompetitors and developing a brand mantra. The result of the case study concludes that theproperty companies work similar in many ways.
Polisens utlämnande av hemliga personuppgifter via direktåtkomst : Om lagstiftarens avvägning mellan verksamhetseffektivitet och personlig integritet
By studying a place or a phenomena research contributes to the creation of the image of the thing that he or she studies. Also, planning is seen as a democratic tool, a way to ?make? democracy. In order to see what democratic ideals that is being express it becomes important to study the research about democracy in Botkyrka. It is from this thinking this study about democracy and research has been formed.
Lågprisflygets påverkan på regioner : en studie av Stockholm
The purpose of the study is to investigate and elucidate how low-cost airlines can influence and develop tourism in a region. In order to bring about the purpose the author used two research questions. Have low-cost airlines contributed to regional development? How many additional visitors have low-cost airlines contributed to Stockholm? In order to answer these questions a survey was carried out at Arlanda airport and statistics were collected. The results of the study show that there has been a regional development.
Metadata på webben : en studie av metadata och dess användning på sex svenska högskolors och universitets webbplatser
The purpose of this Master's thesis is to study metadata and its use at Web sites of six Swedish universities and colleges. Each Web site has been examined at three different hierarchical levels and the total number of examined Web pages is 258. 16 questionnaires have also been sent to webmasters at the six universities and colleges. The results show that metadata refers to the data which can assist to organize, describe, identify, locate, evaluate and retrieve resources on the Internet. Even though there are several different metadata formats available on the Internet, the commercial search engines only support the HTML's title tag and the meta tags with the attributes keywords and description.
Svenska Röda Korset-sjukhuset i Pusan 1950-58 : En studie av den svenska insatsen med avseende på dess varierande verksamhetsfokus samt generella utveckling
The aim of this paper is two-fold. Firstly, it is the production of a historical and chronological narrative describing the development of the Swedish Red Cross Hospital in Pusan during the years 1950-58. Secondly, it is the investigation of the objectives and aspirations of the organisations and institutions involved and how they affected how the hospital developed during the wartime years and up until the inauguration of the Scandinavian educational hospital, the National Medical Centre, in Seoul. Shortly after the outbreak of the Korean War in 1950 Sweden, a neutral nation, offered to send a contingent for the establishment of a 200 bed mobile field hospital which was to be subjected to the command of the Eighth US Army in Korea. In the end a larger semimobile evacuation hospital was set up in Pusan where both UN soldiers and PoWs were treated, and it came to be known as the Swedish Red Cross Hospital. The decrease in and finally the cessation of hostilities in 1953 opened up for treatment of Korean civilian patients and such work was conducted not only at the Swedish hospital but all over Pusan, though initially it was not formally sanctioned by American and UN authorities.
Individual identification in pigs using microchips
Individual identification of pigs could be used in commercial herds for production monitoring, disease monitoring and breeding evaluation. This study investigates the possibility of using microchips designed for dogs and cats to identify individual pigs from birth, through rearing to carcass at the slaughter plant. Two different sizes of microchips, and two different ages of the pigs at injection were tested. Castrates and gilts from ten litters were evenly distributed between chip sizes and injection ages. All pigs were identity marked with both electronic ear tags and injected with microchips.
Det är varmt och skitigt men innerst inne trivs vi : En kulturstudie i ett industriföretag
Aim: Culture exists in every organization, whether you actively work with it or not. Old cultures often carry traditions and are hard to change. The purpose of this thesis is to describe Gävle Galvan from an organizational point of view and also to investigate the culture from a gender point of view.Method: The thesis is written with a qualitative and narrative approach. I have taken part in three person?s stories through interviews and thereby created picture of their everyday work on Gävle Galvan.
Barns föreställningar om gud : En undersökning av årskurs 1 och årskurs 3 ?elever
The purpose of this essay is to examine different conceptions of God children express in speech and image. The essay also concern how children's images of God are shaped in a secular and pluralistic society, such as Sweden. The children included in the investigation are in first and third grade in middle-sized Swedish town's primary school. In the essay, two methods are used, which is picture analysis and qualitative interviews. The material consists of 47 children's drawings and a smaller selection of interviews with the child's drawing as a starting point.
Vad betyder n-ordet för unga läsare? : Reaktioner på rasistiska tendenser i Mark Twains The Adventures of Huckleberry Finn
Chronic illness is associated with conditions that may result in psychological ill-health in the adolescence. Consequently there is a need for development of preventive psychosocial support interventions for this target group. The objective was to develop, implement, and evaluate the effect of supportive intervention group program for teenagers suffering from chronic illness - aiming at increasing quality of life and supporting mental and physical health. Method: Six different intervention groups were conducted between 2007 and 2011, age 13?17.
Arkitektonisk kvalitet med fokus på skönhet ? En fallstudie av hyresgästers betalningsvilja för skönhet i Garnisonen
In the Real Estate market there are a large number of commercial properties with offices. As acompany or business you are faced with many decisions when choosing your office space.This bachelor thesis examines the concept of architectural quality with focus on beauty and itsvalue for office tenants. The ambition is to find out if beauty is a decisive factor in theselection of office and if there is a willingness to pay for it.The selected question is studied in a case study of Garnisonen where tenants, a propertyowner and an architect are interviewed, all with connection to the examination object.Garnisonen is well suited as a case study because it is Stockholm's largest office complexwith buildings from three different architectural eras. Tenants in the survey represent allarchitectural styles and have different industry affiliation.As a theoretical framework a literature study is presented where the importance of beauty forthe individual, the built environment and society are treated, and also how the office can beused for branding purposes. The interviewees? views of beauty and their opinions on beauty atwork in Garnisonen are presented in the results.
Vi är och vi lever våra berättelser : en kvalitativ studie ur ett narrativt perspektiv
Berättelsen och berättandet har under de senaste årtiondena som kunskapsform fått en allt mer erkänd plats i vetenskapliga sammanhang. Narrativ forskning betyder förenklat berättelseforskning och beskrivs sedan mitten av åttiotalet som ett tvärdisciplinärt forskningsfält på framfart. Syftet med denna c-uppsats var att utifrån tre äldre kvinnors livsberättelser, narrativ teori och metod synliggöra berättandet och livsberättelsens påverkan på identitetsskapandet samt upprätthållandet av den egna självbilden. Metoden som legat till grund för undersökningen har varit av deduktiv, kvalitativ art med viss inspiration från hermeneutiken. Datainsamlingen har skett genom halvstrukturerade intervjuer.
Vi är och vi lever våra berättelser : en kvalitativ studie ur ett narrativt perspektiv
Berättelsen och berättandet har under de senaste årtiondena som kunskapsform fått en allt mer erkänd plats i vetenskapliga sammanhang. Narrativ forskning betyder förenklat berättelseforskning och beskrivs sedan mitten av åttiotalet som ett tvärdisciplinärt forskningsfält på framfart. Syftet med denna c-uppsats var att utifrån tre äldre kvinnors livsberättelser, narrativ teori och metod synliggöra berättandet och livsberättelsens påverkan på identitetsskapandet samt upprätthållandet av den egna självbilden. Metoden som legat till grund för undersökningen har varit av deduktiv, kvalitativ art med viss inspiration från hermeneutiken. Datainsamlingen har skett genom halvstrukturerade intervjuer.
Försäkringsplikt i kommersiella entreprenadavtal
Construction projects are generally designed as a general contract or a complete contract. In a general contract the commercial contract that is being used is AB 04 and related advice and instructions, AMA AF 07. In AB 04 there is an insurance requirement that stipulates that the contractor shall take all risks and liability insurance for the contract where the client must be co-insured.Construction law is almost exclusively regulated by the various standard contracts, one of those is AB 04. The Construction Contracts Committe is an organization that has published the standard contracts in this area of law and also the advice and instructions to help the parties to understand the agreements. The insurance requirement occurs in an area of law that is complex and the meaning of the concept is not entirely clear, nor which of the parties? interests and responsibilities that are covered by the types of insurances that are provided by the insurance requirement.
Europa som begrepp - då och nu : En komparativ studie av läroböcker
I started this project with the understandning that European hisory has become more important in government documents as a part in a larger European discourse, and that this fact is likely to be reflected in the chools textbooks. Therefore this essay deals with the task of comparing history textbooks over time trying to find changes. Firstly to find out how much space European history is afforded in the textbooks, and secondly how Europe is described and used in the textbooks. In my first task I will use a content analysis and in my second a conceptual analysis. My material consists of eight books and I have three pieces of older educational materials from the years 1949, 1954 and 1962.