??Masada shall never fall again!? A study about Masada as an Israeli national Myth during the 20th century? by Sara Tibblin. This essay is about the Israeli national Myth of Masada, a cliff in the Negev desert that was the setting of a collective suicide in 73 AD, at the end of the Jewish uprising against the Romans. This story has later been rediscovered and has during the 20th century become a national Myth in Israel. This essay will examine how the national Myth of Masada has been used in different contexts in Israel during the 20th century and which part it has played when it comes to the national identity of Israel. My findings have afterwards been explained with help of Eriksens theory regarding national Myths from the book Historia, Myth och identitet (History, Myth and identity) (1996).   .

The purpose of this thesis is to expose the political Myth in the West about the ageing population seen as a threat against the welfare society. To do so I have described what a political Myth is, and showed how it is presented in the most influential newspapers and organisations in the West. I have also presented alternative perspectives to the dominating view on the ageing population and it's impacts on welfare. In this way I have tried to point out that the subject has a political dimension. In the thesis last section I compare the message presented in the newspapers and the organisations with the characteristics of a political Myth.

This essay is an analysis of Mythologies in the Swedish women´s magazine VeckoRevyn. The magazine?s own explicit purpose is to break down the unhealthy opinion of what beauty is in their industry today. By content and linguistic analysis the results of this study are interconnected to the beauty Myth as it was established by Naomi Wolf in 1991. The goal is to pinpoint how VeckoRevyn?s question and answer columns construct relationships to their readers, and the Mythologies that they maintain.

This thesis in social anthropology is based on the inner essence, manifestations and tendencies of Scottish nationalism and regionalism. The thesis intends to investigate how Scottish nationalism and regionalism are related to each other. It is meant to highlight the meaning of the Wallace-Myth for maintenance of the Scottish national consciousness and to illuminate factors lying behind this Myth. It is also meant to study how Turner, Lévi-Strauss, Anderson, Eriksen, Hobsbawm and Hettne?s theories work in the Scottish field.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of Myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of Myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco Myth with an anti-Myth.

?The Myth of Palme- a textual analysis of the documentary Palme and its description of the social memory of Olof Palme as a norm or anomaly? by Emma Svanström aims to analyze how the directors of the documentary Palme choose to present Olof Palme to the future generations. Also the goal is to find out if their version presents Palme as a person who followed the norms or was divergent.To this purpose the thesis use textual analysis combined with a quantitative method in search of which persons the directors give the right to form the Myth of Palme and which keywords they use to do describe him. To view the film as a social memory in the transformation to a Myth the thesis use Jan Assmans theory of social memory and to find out if the documentary describes Palme as following the norms or divergent it uses Mary Douglas theory of anomaly.The results show that it is mainly the narrator and Olof Palme that gets to form the Myth of him but also his family, friends, fellow employees and other persons that met him or was affected by his actions. Palme is discribed as special, intelligent, interested in social politics and able to act as he saw fit even if it was against the norms.

The purpose of this thesis is to investigate whether or not capitalism, viewed here as the system that is currently the dominant economic system in the Western world, can be seen as a modern Myth or not. An author, Brian Tracy, of several popular self-help books is the target of this investigation and the language he uses in his books have been scrutinized in order to see whether or not he uses a religiously influenced, and more importantly, Myth-creating language. In order to do so, Bruce Lincolns theories of Myth have been used in correlation with Stefan Arvidssons definition ov Myths. Also of interest is whether or not Tracy in his books uses any of the instruments of power defined by Michel Foucault to support his claims.The investigation shows that capitalism indeed can be seen as a modern Myth. This claim is supported by the facts that Tracy not only uses a language heavily influenced by Christian texts and belief but furthermore because he descirbes himself and the people he claims to have helped in a way that strongly resembles the narratives of Myths.

This essay will examine the historical picture of the island Rapa Nui as it is portrayed in popular science and in ecohistorical literature of the university of Gothenburg. This historical picture states that the inhabitants of the island cut down a lot of trees in the process of transporting the big and heavy statues, moai, from the quarry to the platforms along the coastline of the island. During this process all trees disappeared and resulted in soil erosion. The cultivation was destroyed and brought hunger to Rapa Nui. The following rivalry for food led to a situation of war followed by a cultural collapse.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of Myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of Myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco Myth with an anti-Myth.

This essay is about the modern Swedish Nazi movement in relation to the German Nazi movement before and during the Second World War. The analysis is made using the Nazi Myth theory as described by French philosophers Philippe Lacoue-Labarthe & Jean-Luc Nancy. Theory and method are aimed at analysing the Nazi movement as a religious one. In this essay I have identified five main Nazi Myth elements required to realize Nazi ideals and embraced by original German Nazis. Through text analysis I have studied how Swedish Nazis use and reproduce these elements.The result will show that the main elements are well represented in modern Swedish Nazi texts and must be considered as central and bearing in modern Swedish Nazism. However, modern Swedish Nazism is also different from original German Nazism in some ways, for example in view of race, land and art..

This paper interprets the Myth of the hymen through the archetypal theory of Carl Gustav Jung. Today it has been proven that there exists no hymen that breaks at a woman?s first intercourse. Nonetheless, the Myth of the hymen lives on ? creating enormous consequences for girls and women.

The overarching goal of this paper is to explain the intensive occurrence of partnerships ? regarded as a specific organizational structure ? in the formulation and implementation of Regional Growth Programs.By using theoretical concepts from new institutionalism, the paper tries to examine the explanatory capacity of this theory in the specific case of partnerships. The basis is a skeptical stance towards the conventional interpretation that views partnerships as rational organizational tools. Hence, the purpose of the paper is also to compare our own institutional explanation with the conventional.The paper finds that the occurrence of partnerships can be understood as the effect of an intensive institutional pressure. The government has, in what we regard as the institution for regional development, prescribed the partnership as a rational solution ? a rationalized Myth - to the regional growth problem.

By conducting a text analysis this study analyzes possible similarities in the portrayal of story characters between historical Norse Myths and contemporary film productions. The chosen historical texts are two stories from Norse Mythology which render a Myth about Thor and a giant named Hrunge as well as the Myth Trymskvädet. The selected movies are two of the comic company Marvel?s productions about super heroes ? Thor and The Avengers. Different categories that this study compares are how the characters are defined by their possessions or artefacts, the actions and the choices which the characters make, and also how their relations, roles and origins are being portrayed.

?VeckoRevyn ? your best friend in good times and bad?? is a BA thesis based on a weekly lifestyle magazine, VeckoRevyn, with a female demographic aged 18-25. Issues of the magazine, published in 2009 and on, is analyzed and dissected to better understand and be able to get answers for the questions of issue. What is said in the magazine, and how does the message reach the audience? Furthermore, the message, as well as the tone used to convey it, is reviewed as part of the discussion about consequence.

The Myth of the user - a study of the user discourse and its visionariesThis study is a discourse analysis of the visions that implicitly are expressed in different texts about user-centered library theory. Several other studies have analyzed the discourse and conceptualization of how the user is expressed in the library debate. Therefore we have chosen to analyze the visions that are expressed by three different sources: the evaluation of the Swedish GÖK project, which was an reorganization of three different libraries in Sweden (Greenhalgh, Worpole & Landry 1995). The influential book by Michael E. Casey and Laura C.