Since Internet has become a more important and more certain source of information the user require greater and more demands than ever before on the layout and function of different web pages. When search engines gives us the opportunity to millions of hits in just a fraction of a second it?s essential to optimize the structure and architecture, which forms the foundations of all the content. In a time when a company?s digital footprint plays an important role for the costumer and the transmitter it?s of utmost importance to have a steady, well-structured foundation to build new platforms of information on.But how do you manage to build a good foundation? Some of the most important key elements in Information architecture are Organizing, Navigation, Search and Labeling.The aim of this study was to create guidelines for a user-friendlier interface, by analyzing the principals and gathered data.

The findings in this case study are mainly based on material collected during a field trip with a fellow student to Laos in February-March 2005, which was sponsored by Sida through a Minor Field Study scholarship. The original interest was to study a political aid project (Governance and Administrative Reform Project Luang Prabang, GPAR LP) in a country like Laos with very complex preconditions such as one-party polity. In Laos my interest in evaluation of political aid grew mainly because I found out that the two donors in the project, Sida and the UNDP, had reached different conclusions in their respective evaluations of the project.The main interest in this thesis has been to study how donors have evaluated a political aid project. The study shows that Sida and UNDP used, what in the literature usually is referred to as, Conventional evaluation as methodology when they conducted their evaluations of GPAR LP. The study also shows that the main reason for the different points of view that are expressed in the evaluations depend on a lack of dialogue and consensus, regarding for the project crucial concepts, rather than choice of evaluation methodology.

Målet med vår uppsats är att ur ett sociologiskt perspektiv undersöka den upplevda tryggheten i Halmstad utifrån unga kvinnors syn. Vi vill även undersöka diverse strategier som används för att hantera situationer som känns mindre trygga. Vi använde oss av kvalitativa intervjuer där åtta unga kvinnor i åldrarna 18-25 intervjuades. Det framgick att de unga kvinnorna upplever att Halmstad är en relativt trygg stad, men att det trots detta helst inte vistas i centrum kvällstider utan sällskap. De unga kvinnorna använde sig av olika strategier i hopp om att förebygga otrygghet.

The aim of this study is to analyse the Swedish state´s ambition in achieving equality among its citizens. By studying the new urban policy introduced by the government in 1998 from a theoretical perspective the purpose of this essay is to understand the ideational dimensions in this policy project, in regard to established understandings about equality.The theoretical framework on which this study is based consists of two different parts. The first presents dominating models on welfare states, mainly focusing on the socialdemocratic welfare state. The second introduces influential theoretical views on equality, primarily discussing universalism and a differentiated equality view. It also presents theoretical views on how to understand the relationship between the state an its citizens.

Many new surveillance technologies are being rapidly implemented in Sweden. Despite surveillance posing a potential threat to personal integrity, public support for surveillance in Sweden remains strong. However, little attention has been directed towards what causes these attitudes. One possible cause is that Swedish officials have unanimously shifted their framing of surveillance, from emphasising threats to personal integrity to instead emphasising its usefulness to maintain peace and security. According to framing theory, such communication can be used to legitimise policies and sway public opinion.

Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet.Institution: School of Economics, Linnaeus University, Va?xjo?.Course code: 2FE16E.Authors: Sara Hja?rne, Mathilda Perem, Ewelina Wallin.Tutor: Dan Halvarsson.Examiner: A?sa Devine.Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior.Background: Buying decision process is a model that marketers use to get a better understanding of their customers and their behavior when purchasing a product. This process consists of five different steps; need recognition, information search, evaluation of alternatives, purchase decision and evaluation. Buying decision process has for a long time been an accepted model but scientists argue that the introduction of Internet as a channel for consumption has changed this process. The Internet has also led to a change of power in which customers today have greater influence, which greatly affects the buying decision process in e-commercePurpose: The purpose is to explore how consumers perceive their behavior when they consume through e-commerce.Research questions:How do consumers perceive the buying decision process they experience when they consume through e-commerce?How do consumers perceive different factors that are important to them when they consume through e-commerce?Methodology: Qualitative study, cross-sectional design, semi-structured interviews.Conclusion: This thesis shows that the traditional model of the buying decision process is not consistent with consumers' perception of how they are undergoing the process when applied to an e-commerce context.

The aim of this essay was to describe how school social workers can help and support students with parents who abuse alcohol or other drugs. We wanted to see how school social workers room for action is presented and how it affects their work with students living with parents who are abusing. We used a qualitative method to elucidate how school social workers handle this issue in a more profound way. By conducting semistructured interviews with six school social workers in one province in southern Sweden we gained exhaustive and detailed answers. In the analysis we used street level bureaucracy and theory of recognition.

AbstractTitle: Communications through Social media ? new challenges for organizations Kommunikation i sociala medier ? nya utmaningar för organisationerAuthor: Jenny Lilius Location: University of Kalmar Language: Swedish Number of pages: 46 (62 including appendix) Level: BA Thesis in media and Communications StudiesAim: The main purpose of this thesis was to explore what kind of challenges organizations face when communicating through social media. Because social media is a new phenomenon the thesis also examined how organizations active in Sweden today looks upon, defines, monitoring what is said about them and uses social media today.Method: The thesis was based upon the qualitative gathering of empirical facts. Through deep interviews with five organizations and literature studies the author was able to gather the results.Theories The analysis is primarily based upon theories about organizational communications such as PR, Rogers?s diffusions of innovations and the marketing mix.

Authenticity and The Public Space, the paradoxical relationship between them. There focus is put on the need to create a new contextualization for my aesthetic practice, and to make be possible incorporating critical views, questioning both the format and the scenic heritage of the west. ! ! ! I do not believe in authenticity in terms of the more individualistic relations of power but in terms of vulnerability, interdependence and mutual care. Also a way to question how capitalism has shaped and created the way of how we understand ?the? art or the value or the way that it is enjoyed..

Aim: The challenges that arise from the development of the digitalization are forcing organizations to adjust their activities and operations to meet the needs of the society and organization´s important stakeholders. To be able to keep up with the developments organizations are constantly changing. These changes must be communicated to their stakeholders in a way that makes sense to them and to ensure that mutual understanding is achieved for the change to be succesful throughout the organization. The main purpose of this paper is to study an organizations communication during a change process. The focus lies on organizational communication strategies and the sensemaking processes as organization communicates about the change to its important stakeholders.Contribution:This paper will contribute to the field of organizational communication by filling a gap on empirical studies of internal communication during an organizational change.Method: The main method for this paper is the qualitative interviews.

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.