The purpose of this thesis was to get a deeper understanding of why and how companies work with background music in event marketing and also how it can affect on companies image. In our research a case study was conducted and based on interviews with four respondents who all have experience working with background music throughout their careers. The study has shown that background music can be a very effective promotion tool in event marketing when it's used in the right way. Furthermore this study has shown that companies consciously use background music to enhance the experience and emotional affect the attendant through choice of music and the music can affect companies' image. Event marketing combined with background music is an effective tool for companies to generate positive associations to image and to reach their target group when right music is correctly conducted..

The purpose of the master thesis was to reflect and analyze music library activities and policies in the public libraries in the area around the city of Borås, in the south-western part of Sweden. With this thesis I also wanted to look at the interaction between the public libraries, the music school and the music associations in the same area. To investigate these matters, qualitative method was used in the form of interviews with seven librarians from seven different libraries and five representatives of different local music organizations. Other methods used were observations and source studies. The literature used discusses the role of the music department of public libraries as well as that of a music librarian working in a public library.

BackgroundResearch shows that the majority of patients feel anxiety before and during anesthesia. It has been shown in several studies that preoperative anxiety may cause adverse effects in the postoperative course. Nurse anesthetists have a key role in creating a safe environment and the opportunity to use different interventions to reduce the degree of anxiety.AimThe aim of the study was to examine which interventions may reduce anxiety in adult patients before and during both general, local and regional anesthesia.DesignSystematic literature review with a quantitative approach.ResultsSeveral studies indicate that gabapentin and pregabalin can reduce anxiety before and during anesthesia. The anxiety reducing effect appeared to be dose dependent. The naturopathic drugs Citrus aurantium blossom and Passiflora incarnata Linneaus were found to reduce anxiety before anesthesia.

This study is made in order to see how music teachers pedagogic design their teaching from a semiotic design theoretical perspective. A survey was done in a study to see how the music college students experienced their music theory teaching. This was followed by an observation of two different music theory teachers teaching music theory and with subsequent interviews. One teacher taught music theory at a swedish non-compulsory School of Arts, Kulturskola, and the other music teacher taught at an independent adult education college. The study's questionnaire, observation and interview revealed patterns of teaching, probably largely due to the teaching tradition.

BackgroundResearch shows that the majority of patients feel anxiety before and during anesthesia. It has been shown in several studies that preoperative anxiety may cause adverse effects in the postoperative course. Nurse anesthetists have a key role in creating a safe environment and the opportunity to use different interventions to reduce the degree of anxiety.AimThe aim of the study was to examine which interventions may reduce anxiety in adult patients before and during both general, local and regional anesthesia.DesignSystematic literature review with a quantitative approach.ResultsSeveral studies indicate that gabapentin and pregabalin can reduce anxiety before and during anesthesia. The anxiety reducing effect appeared to be dose dependent. The naturopathic drugs Citrus aurantium blossom and Passiflora incarnata Linneaus were found to reduce anxiety before anesthesia.

The aim of this paper is to examine how The Swedish Library Classification System, also known as the ?SAB-system?, has classified popular music. The investigation is limited to the classification category of ?Yx Jazz, Rock and Popular Music? within the SAB-system. The development of this category is studied.

Music has always been an important form of communication and it can be found in many different contexts including aesthetical, cultural and emotional forms. In the globalized society of today music can be distributed fast through radio, TV, CD: s and the Internet. For many people consumption of music is an important part of the daily life and it can contribute to shape an individual?s attitudes and personality.The main purpose of this study is to find out whether there are any differences between men and women?s musical preferences. I will apply an explorative approach using qualitative interviews to describe what causes the differences.

The purpose of the present study has been to explore if there is an agreement between people about what to call real country music. Three Swedish people who are interested in country music have described this music by means of interviews. The interviews have been analysed and compared with literature dealing with country music, and the result of the study presents three conceptions: authenticity, simplicity and contextual comprehension. The conclusion is that there seems to be some common views about what real country music is but that these conceptions are not defined in exactly the same way by different people..

This work is about Cuban music and my relationship to it. My study contains two different parts. In the first one I try to give a short summary of Cuban music history. The second part is about possibilities and problems that can arise in the meeting with foreign cultures. I have focused on three themes: Music and respect, cultural encounters and travelling, and communication.

This thesis, entitled The Headmaster and the Music, is based on interviews with four headmasters, who are all working in the Swedish compulsory school. The purpose is to investigate how they view music, both in general and as a school subject. Since the research on this topic is scarce, the study can be described as explorative.The result shows that the headmasters? personal experiences have an impact on the way they view music. Four different focus points on music in school have emerged from the material, and these represent the four very different views that each headmaster holds.

BackgroundResearch shows that the majority of patients feel anxiety before and during anesthesia. It has been shown in several studies that preoperative anxiety may cause adverse effects in the postoperative course. Nurse anesthetists have a key role in creating a safe environment and the opportunity to use different interventions to reduce the degree of anxiety.AimThe aim of the study was to examine which interventions may reduce anxiety in adult patients before and during both general, local and regional anesthesia.DesignSystematic literature review with a quantitative approach.ResultsSeveral studies indicate that gabapentin and pregabalin can reduce anxiety before and during anesthesia. The anxiety reducing effect appeared to be dose dependent. The naturopathic drugs Citrus aurantium blossom and Passiflora incarnata Linneaus were found to reduce anxiety before anesthesia.

This essay presents a picture of swedish reggae listeners and how their love of music give meaning to their lives and unite them in a sub-culture. Based on interviews with six young men about their involvement in reggae, it also investigates the relationship between music and identity, or more clearly; how identity is expressed through music. Furthermore, I discuss the notion of taste according to Bourdieu, and argue against his statement that taste in music affirms the class and social background of an individual. Results from my empirical data have indicated that reggae music is difficult to associate to a distinct lifestyle, which inclines me to argue that it has managed to transcend phenomena such as ethnicity, class and cultural affiliation..

Title: Music video: Twelvestep ? DownInside Made by: Benjamin Bondesson Christian Edgren Tutor: Silvio Ocasic Course admin: Peter Ekdahl Purpose: To create a music video that we can stand, that challenges us in the creative process. And to help a struggling band with another medium to spread their music. Goal:We intend to create a great product that is demanding and educational to us. Especially when it comes to cooperation and editing/post production. Keywords:Music video, digital video, film.

Music streaming services are changing the music industry from the inside. After being struck by the piracy wave in the early 2000's, the industry was characterized by declining sales, layoffs, and a seemingly futile battle on what had become a culture of copyright infringement. After the successful launch of the music streaming service Spotify, the Swedish recording industry took a turn for the better. Music streaming services are creating both new opportunities and challenges to the music industry. This paper aims to study some of the opportunities and challenges concerning the creation of new music.

The purpose of my study is to examine if the total study results differ between music classes and regular classes. Are there higher grades in music classes? If so, what are the causes for this? I chose to make an inquiry at two schools in different town districts, with music classes. At those schools I also collected data of pupils grades, and was informed by the principals and the music teachers about the activities. The number of respondents were ninety.The inquiry showed that the grades were markedly better in music classes, and that you can see great differences in well-being, parental engagement and ambition level, compared to regular classes.