In the mid-1990?s, the global computer network known as the Internet was introduced in Sweden. With this study, we are shining a light on the entrance of Swedish Public Service media on the Internet. The two major Swedish Public Service companies Sveriges Television (?Swedish Television?, also called SVT) and Sveriges Radio (?Swedish Radio?, also called SR) are included in this study.SR published its first website in 1994 and the site featured a presentation of the results from the Swedish parliament elections of that year.

The purpose of this essay is to look at the Swedbank Stadion, which is a modern stadium in the south of Sweden. Swedbank Stadion is the home ground of Malmö FF, one of the largest football team in Sweden, and the goal is to create value for the team. The stadium owners have to get companies to hire premises inside of the stadium so they can pay for the home ground of Malmö FF. Therefore we have focused on the servicescape in the stadium and how it can create value for the companies that act on Swedbank Stadion on a daily basis.This study of the Swedbank Stadion is based on a qualitative approach. The qualitative approach is chosen because we wanted to establish deeper understanding for the case itself.

In Sweden there is no legal regulation for the obligations and responsibilities between the contracting parties within the construction, civil engineering and installation sector. To clarify uncertainties regarding the liability, actors from theses sectors have agreed upon a voluntary regulation, called the General Conditions of Contract.When insurance companies want to enter the Swedish construction insurance market, they face a regulatory framework that not only regulates the construction market, it also imposes requirements on terms and conditions that must be included in the construction insurance. These terms are perceived as ambiguities and create difficulties and inhibit the ability for these insurance companies to offer competitive insurances. One of the terms that create these difficulties is the guarantee period, which is period of time starting from handing over the construction project to the employer, during this period the contractor still has the responsibility for the construction project. The guarantee period regulated by the General Condition of Contracts differs from the international use of the term both in length and in content.

The purpose of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media.This purpose served to answer our research question: How can companies deliberately create viral marketing?To answer this question we based our study on a qualitative method where we conducted eight interviews with different people, all with experience in our research field. We focused on our respondents? own opinions and were more interested in their personal experiences rather than the market in general.In our last chapter our analysis clearly demonstrates that companies can deliberately create viral marketing. This is possible if companies create material that appeal to and that triggers the costumer to share.

Background for the research problems: Small companies are very important for the economic stability and development, something which the economic crises in recent years have underlined. Therefore it?s important to minimize administrative costs for smaller companies and also in other ways facilitate their further development. For these reasons accounting has been simplified and auditing abolished for smaller companies in many countries. In Sweden auditing for small companies was abolished nearly three years ago.

This paper examines how themed hotel companies work with innovation and innovation processes to meet the demands of todays market.. To get a deeper understanding the paper is focused on three separate hotel companies in Sweden. The paper is based on a qualitative method. The paper starts with a methodology chapter, followed by an explanation for a number of concepts that are central in the paper. Here, the reader will also read about the concept of innovation, and innovation processes. This is followed by a number of innovation processes in tourism.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

Sound surrounds us in a great extent, we all have experiences of sound and this phenomena has a great meaning in our lives. High levels of sound might be harmful for your hearing and might also cause related difficulties such as tinnitus and sensitivity to sound. Studies reveal a connection between the attitudes toward high levels of sound and the risk behaviours in these situations. The purpose of this study was to explore the experiences and meaning of sound and whether the attitudes toward sound will reflect in a family consisting parents and adolescents. A family consisting two parents and two adolescents participated each and one of them in an interview in this qualitative study that has been carried out of a phenomenological approach.

It is important for all companies to be seen on a competitive market. It?s all about positioning yourself so that you?re seen and that you?re are attractive for both customers and employees. A crucial factor to achieve this are how the brand are handle directly by the company it self and by the market. Establishing a brand on the market is not easy and it takes time to establish what the company stands for.

Background for the research problems: Small companies are very important for the economic stability and development, something which the economic crises in recent years have underlined. Therefore it?s important to minimize administrative costs for smaller companies and also in other ways facilitate their further development. For these reasons accounting has been simplified and auditing abolished for smaller companies in many countries. In Sweden auditing for small companies was abolished nearly three years ago.

Syftet med studien är att få fördjupad insikt i hur sångpedagoger arbetar med musikteori i enskild sångundervisning på gymnasiet. I bakgrundskapitlet presenteras de rådande betygskriterierna inom ämnet Instrument eller sång I samt tidigare forskning och litteratur som har anknytning till studiens syfte. Jag har använt mig av kvalitativa intervjuer och har sedan analyserat materialet ur ett sociokulturellt perspektiv. Samtliga informanter har utbildning från musikhögskola och arbetar vid gymnasieskolans estetiska program. De beskriver sin syn på musikteori ur ett sångperspektiv, berättar hur de arbetar med musikteori i sin undervisning samt ger exempel på hur eleverna kan motiveras till lärande. Resultatet visar att alla informanter anser att musikteori och notläsningsförmåga är viktigt för elevernas musikaliska helhetsbild.

Purpose: Which type of social critique does hiphop music present and is it possible to categorize the critique?Is it possible to categorize the social critique ideologically on the basis of socialism, liberalism and conservatism?Procedure and method: A qualitative text method has been used to see which arguments the songs portray. Two different analyzes has been used. The first one was a theory based on Thomas Denk and Daniel Silanders book: Att studera demokratisering and Arvidssons book: Musik och politik hör ihop and its purpose were to categorise the critique. The second one was based on a book by Reidar Larssons: Politiska ideologier i vår tid.

I denna undersökning studeras hur digitala verktyg används på två högstadieskolor i årskurs 8 och hur dessa verktyg möjligtvis kan inverka på elevers musikskapande. Undersökningen är av kvalitativ art och grundar sig på deltagande observationer och semistrukturerade fokusgruppsintervjuer i projekt där elever på olika sätt skapar musik med digitala verktyg. Den genomsyras av ett medieekologiskt- och sociokulturellt perspektiv där empiri grundar sig på utsagor och erfarenheter från tio observationstillfällen och sex intervjuer. I undersökningen framkommer det att digitala verktyg används sällan och i begränsad omfattning i musikundervisningen på de två skolorna. Digitala verktyg erbjuder en direktlänk mellan det klingande ljudet och den visuella representationen, något som ligger i linje med tidigare forskning.

The main purpose of this essay is on one hand to try to find and explain the formula of success of the rock group Status Quo, and on the other to elucidate and explain the foundation and essence in the music made by Status Quo, but also to study how, if and why the foundation and essence have changed over the years. The method of investigation is partly based on a musical analysis of three albums from three different periods: Hello! (1973), Ain´t Complaining (1988) and Heavy Traffic (2002), and partly on a sociological study of the group?s career between 1962 and today, 2005.The first part of the essay concerns the period between 1962-1973 with an analysis of the album Hello!; the second part concerns the period 1974-1988 and the album Ain´t Complaining; finally, the third part concerns the years between 1989-2002 with an intensified analysis of the album Heavy Traffic. In the forth part of the essay I discuss the career of Status Quo from a sociological point of view.I run to the conclusion that the essence of Status Quo is the boogie-woogie comp on Fender guitar by Rick Parfitt, the riff on Francis Rossis´ Fender guitar in combination with the base, the piano and the drums. This has been the essence through all the years, even though it was more difficult to apprehend it during the 1980s.

The purpose of this essay is to illustrate the debate of water politics and privatisation of water distribution. My method is debate analysis and qualitative idea analysis and for my essay I used three books that try to persuade the reader that his or her idea is the best for this water crisis. My main question is to illustrate the debate concerning water privatisations. I will also look at the arguments for or against privatisations and finally determine how the authors think the state should act towards this subject. The first book I used was Vandana Shivas ?Water Wars? that when published started an international discussion about the water privatisations.