This project was about the creation of a shorter computer animated film. Thegoal of the project was to explore a different technique of the visual outcomethat should not rely on photorealistic rendering and how to find new interestingways to use 3d-graphic for visuals. A big part of the project was also toincorporate music to create a chosen atmosphere and impact on the viewer butalso to help the story forward and questions such as; ?How can you create anexpression for the feeling you want to transmit?? were formulated. The scenewas built up in a 3d-application consisting of a house and surrounding garden,which within an character was animated to tell the plot.

The aim of this paper is to define the perceived consumer values that physical record stores create in order to compete with other distribution technologies. A qualitative method has been used, based on interviews with managers of three records stores in Stockholm. Interviews with their customers have been conducted also. The content has been analyzed with passable theories and the two sources have been compared when adequate.The conclusion of the study is that the physical record stores create many different consumer values, and that many of these are hard to transfer to other distribution technologies. One of the most important values for the consumer is that the personnel have a broad knowledge about music.

Interpret, concretize and set grades - Is it that simple? A study of similarities and differences in local grading criteria in music. The purpose of this study is to examine similarities and differences in local grading criteria in music at schools in a larger municipality in the south of Sweden. The research question is: How have schools interpreted national grading criteria locally and how do music teachers look upon the grading procedure? This study is based on an analysis of the grading criteria at ten schools.

Detta projekt genomfördes i samarbete med akustikern Erling Nilsson på företaget Ecophon i Hyllinge. Uppdragsgivare var musikproducenten Magnus Ågren som äger studion Flow Music i Malmö. Uppgiften var att förbättra akustiken i ett av Flow Musics studiorum. Rummet hade före projektet en hård och obehaglig akustik. För att komma fram till ett åtgärdsförslag specificerades först hur enskilda akustiska egenskaper skulle påverkas för att ge ett så bra resultat som möjligt.

There is an increase of financial integration, which can be seen in recent mergers of banks, financial institutions etc. in the European Union especially in the Nordic countries. However there are some weaknesses in providing consumers cross border services in the sector of banking, such as cross border bank account transfer of payments. The existing transaction costs do not encourage cross border services. Nevertheless a customer of a global or European bank can anticipate to be treated the same way in all of its branch offices inside the EU countries.

This is the end report of my final exam at Medieteknik. It covers the planning, work process and review of a Flash based web application that I set out to do. The goal was to create a user friendly, interactive e-shop with embedded functionality for playing music, displaying rich media content and researching possible payment solutions, to enable buying music files online. The project involved creating the user interface, the programmatic functionality of a Flash client (an SWF file). Also, setting up an Apache HTTP Server and establishing a working ?bridge? between the Flash client and the web server with Flash Remoting components and AMFPHP.

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

Syftet med detta arbete är att undersöka hur musik används och lärs ut i den lilla byn Berefet i Gambia. Under ett första besök i byn tyckte vi oss nämligen se att barn och vuxna musicerade med stor glädje och kunskap. Anledningen till ämnesfokus var att vi ville hitta vägar till ett mer naturligt och glädjefyllt sätt att undervisa som musiklärare här i Sverige.Undersökningen har genomförts med hjälp av kvalitativa intervjuer med tre lärare och tre andra invånare i byn. Svaren har vi sedan analyserat utifrån ett musiketnologiskt perspektiv och jämfört med vad andra forskare och författare inom musiketnologi och pedagogik har kommit fram till.Resultatet visar på att det vardagliga musicerandet i Berefet inte är så utbrett som det verkar vid en första anblick. Det visar sig att barnen i byn i första hand lär sig och övar upp sina musikaliska kunskaper i sin hemmiljö, och att de då lär sig av äldre släktingar och familjemedlemmar..

Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this fundamental question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the study observes the most important factors in the development of packaging design.A theoretical work of reference, consisting primarily of theories related to branding, design development and visual identity, has been developed to support the study.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

In Sweden, exercise takes a great part in people?s lives. Health and a good conditioned body go hand in hand. Many Swedes exercise in groups, with aerobics or a similar form of workout at a training facility. A regular workout lasts for about an hour and is accompanied by music.

This paper is about our collective fascination for the social medium Instagram, and our lively discussions about why certain images may be more so-called "Liked" than others and why some individuals becomes more successfull on Instagram than others. Thanks to our own daily use of Instagram, the idea was born to study and look at how some individuals build their brand through this social medium. With social media new ways to construct and communicate images have appeared. Artists, celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors.

Detta arbete besta?r av en underso?kning om hur en musikla?rare och en idrottstra?nare jobbar med deras elever respektive spelare info?r en prestation. Underso?kningen inkluderar ocksa? hur musikla?raren och idrottstra?naren jobbar med efterarbetet av en prestation. Genom kvalitativa intervjuer och observationer har jag underso?kt deras olika metoder.

A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.

Syftet med föreliggande studie är att utifrån ett marknadsförings- och kommunikationsperspektiv beskriva och analysera hur olika parter inom fallföretaget Tekniska Verken uppfattar användandet av webbaserade sociala nätverk för att attrahera potentiell arbetskraft.Åtta intervjuer genomfördes, fyra med chefer och fyra med nyanställda, på Tekniska Verken. Utöver detta har en observation använts för att samla in data. Empirin har analyserats och resultatet diskuterats i relation till tidigare forskning inom kommunikation, marknadsföring och employer branding.Resultatet av föreliggande studie presenteras i följande sju kategorier; att skapa medvetande, ett professionellt förhållningssätt, vikten av att välja rätt kanaler, ett antal sätt att nå massan, tvätta bort den gråa stämpeln, två-vägs-kommunikation efterlyses samt kategorin rekyl. Den första kategorin beskriver respondenternas uppfattningar om Tekniska Verkens användande av webbaserade sociala nätverk för employer branding. Kategorierna ett professionellt förhållningssätt och vikten av att välja rätt kanaler innefattar förutsättningar för employer branding genom webbaserade sociala nätverk.