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1442 Uppsatser om Music Branding - Sida 16 av 97
Musikwebb ? En evaluering av webbtjänstens återvinningseffektivitet
The aim of this thesis was to evaluate the music downloading service Musikwebb regarding its indexing and retrieval effectiveness. This was done by performing various kinds of search in the system. The outcome of these searches were then analysed according to the criteria specificity, precision, recall, exclusivity and authority control. The study showed that Musikwebb had several flaws regarding its retrieval effectiveness. The most prominent cases were the criteria exclusivity and specificity.
Bibliografering av tryckt skönlitteratur och musikalier : En komparativ studie
Literature and music as an expression of art have some parts in common, others can quite differ. Both are using a language, and both can exist in written representations. You can find such written or printed items in library catalogues. The aim of this two years master's thesis is to examine how cataloguing of printed fiction-literature and printed music looks like, what differences you can find in cataloguing of printed literature and printed music.This study is based on a comparative methodology and two different theories are used. The first describes the common tasks for library catalogues as they are known traditionally and recently (as FRBR-conceptual model), the other is a comparison of the two art-species literature (fiction) and music.This paper's first part is a comparison of how printed literature and printed music are catalogued in the Swedish national catalogue LIBRIS.
"Din sökning gav tyvärr inga träffar" : en kvalitativ enkätstudie om användares svårigheter med att söka noter i Statens musikbiblioteks onlinekatalog
The purpose of this Master?s thesis is to study how well the online catalogue of The Music Library of Sweden works when ordinary users are searching for sheet music. The issues studied are: Why do the users fail to find the sheet music they are looking for? Do the users take advantage of the possibilities that the classification codes of the SAB system offer? If not, why?The source material of the study is 144 comments from a user questionnaire about the online catalogue and, in addition, the search log for one day (513 queries). The comments were sorted into seven groups depending on the type of information need, for example searches for certain instrumentation or genres and problems with spelling.
En ledande vision - En kvalitativ fallstudie av hur Helsingborgsfestivalen arbetar inom ramen för city branding.
Uppsatsen behandlar ämnet city branding, där undersökningen har för avsikt att bidra till en djupare förståelse för en mindre del inom denna varumärkesskapande process. Genom att sammanföra befintliga teorier inom ämnet city branding presenterar vi en ny teoretisk modell som framhåller betydelsen av att en stads styrande aktör överför sin uttalade vision, värden och framtidsplaner till dess sub-brands. Detta för att kommunicera ett enat budskap, då sub-brands utgör en del i styrande aktörers varumärkespositionering. Den nya teoretiska modellen tydliggör förhållandet mellan varumärkesidentitet och varumärkespositionering genom det vidgade begreppet ledande vision, som i komplexiteten inom citybrandingprocessen kan fungera som ett styrverktyg. Fallstudien utgår från staden Helsingborg, där vi undersöker hur Helsingborgs Stads kommun som en styrande aktör överför sin ledande vision, innefattande uttalad vision, värden och framtidsplaner, till dess sub-brand Helsingborgsfestivalen.
Sånger från graven: En kartläggning av krafterna som hämnar den digitala revolutionen inom svensk musikdistribution
Songs from the Crypt: Mapping the Forces that Hinder the Digital Revolution of Music Distribution This paper seeks an explanation to the low market share growth of the commercial digital music distribution in Sweden. The analysis identifies a spectrum of obstacles that hinder the digital distribution technology from becoming the main form of music distribution in Sweden. These obstacles make the digital music distribution less favourable in comparison with physical distribution from the consumer?s point of view. The authors suggest that in order for the digital distribution of music to become competitive the digital product would either have to be developed further to offer more customer value or the so called a là carte retail model would have to be replaced by a subscription-based distribution model.
?Vi är till för kommuninvånarna? : En kvalitativ studie av musikavdelningen på Enköpings kommunbibliotek
The aim of this study is to examine the significance of having a music department at the public library in Enköping, and how the organization of the phonograms is handled. The different areas examined are the reason of the reintroduction of a music department, its budget, its users, the work with selection, the marketing, statistical data concerning loans, the work with classification, indexing, and organization of the phonograms and the future of the music department. The empirical material consists of qualitative interviews with staff connected to the music department at the public library in Enköping. For the theoretical frame, Sanna Taljas discourse analysis of music libraries in Finland is used. Talja presents three discourses which all show different views on what kind of material a music library should contain.
Musik och lärande : ugna vuxnas syn på musikundervisning
The intention of my studies is to explore the field of musical learning from the pupil's point of view. This master thesis is the second of two Grounded Theory studies based on interviews.In study no1 Learning of music from the pupils' point of view (Pemsel, 2009) I asked ten pupils, soon to be graduates, to express their own experience of musical learning. The selection of informants was made after reading a questionnaire an- swered by a group of 60 pupils attending different programs at a typical Swedish upper secondary school. The ten selected informants had all chosen several music courses their latest years in school. The questionnaire had two purposes; one was to construct musical profiles of the pupils, the other was to select informants for the interviews.
Rock och roll : En studie av musikens roll i identitetsskapandet
The purpose of this thesis was to study the functions that music have in relation to the formation of identity, and research how this fits into the music subject in the school environment in Sweden. My questions were; (1) what role does music has in the formation of identity? (2) how does gender stereotyped musical identities take form? (3) what is the problems or risks with music education in relation to formation of identity? (4) how does the curriculum for the Swedish school relate to the functions that music have in relation to the formation of identity? I have done an analysis on three writers who focuses on theories about music in relation to the development of identity, to give perspective to the individual?s music reality. The first one is the Swedish musicology professor Börje Stålhammar, the second one is the Norwegian music therapist and professor Even Ruud, and the third one is the Brittish music senior master Nicola Dibben. I have compare their thoughts and found a great unanimity in many aspects.
Artiststrategier - Där kultur möter kommersialism i den svenska skivbranschen
This thesis aims to explore the process where strategies for music artists are created by record companies. We describe and analyze how decisions regarding signing, distribution, marketing, bookings and co-operations are made. Through our study we find that the strategy process can be described as a pattern according to Mintzberg's definition. The "inside-out" perspective is dominating and the record companies base their strategies on internal core competencies and the artistry and will of the music artist. The underlying causes of this are the uncertainty that characterizes the industry; the focus on social relations; and the importance of cultural legitimacy..
På spaning efter faktorer som påverkar studietiden vid musikskolor : En enkätundersökning bland rektorer för musik- och kulturskolor
The purpose of this investigation is to see if there is any difference in how long pupils are staying in the activity of the music- and culture schools in the country. I have compared this with how large the teachers engagements are in average at each school, how many teachers each school holds and if one teacher is teaching within different areas, e.g. on different instruments. Thru mail contact with the headmasters at the music- and culture schools I have gathered data concerning the length of which the pupils are staying at the schools, the number of teachers at each school, the size of the teachers services and in how many different areas each teacher is teaching.It has been hard to get to any results in the investigation since the music- and culture schools don?t compile statistics on how long their pupils are staying at their schools.
Musikwebben ? Ett alternativ till illegal fildelning?
The purpose of this thesis is to examine a new music downloading service called Musikwebben, which is now available in many Swedish libraries. It focuses on the differences and similarities between this service and illegal music sharing services. The question is raised, whether the appeal of Musikwebben is high enough for it to be able to ?recruit? users from similar, illegal services. To answer this question, a qualitative content analysis is used, to explore various views on what legal downloading services have to offer and how these differ to illegal alternatives.
Drama som ett pedagogiskt verktyg i värdegrundsarbete
A pupil with ADHD is constantly getting new impulses and is unable to focus and remain concentration on their task at school. When the pupil loses concentration he or she can often be loud and thereby disturbing all the other pupils in the classroom. One of the reasons for losing their concentration is that these pupils got poor working memory. A recently study shows that working memory can be improved by playing and practice music.A theory that all people have a multiple intelligence that emerges from learning is a part of this study because school should encourage all children and ensure their individual learning. Multiple intelligences means that each person learns in different ways, for example through the musical intelligence that this essay partly focuses on.
Design genom storytelling
Vår övertygelse är att en av de viktigaste budbärarna för ett företags identitet är produkterna och att ett långsiktigt varumärkesbyggande sker genom att knyta emotionella band mellan konsumenterna och varumärket. Detta handlar främst om vad konsumenten upplever när produkterna används.Vår målsättning var att bättre kunna förstå helheten runt användarupplevelsen och branding och därigenom skapa bättre verktyg för detta i vår designprocess. Målet var att komma fram till slutsatser kring hur vi som designer kan angripa dessa frågor på ett kreativt sätt.En stor del av vårt arbete har behandlat området branding i förhållande till design, men vi har även berört vissa områden som psykologi, innovation samt kreativa arbetsprocesser..
Att katalogisera kyrkomusik En studie av Dübensamlingen och Statens musikbibliotek
rary of Sweden Statens musikbibliotek [51][pdf.gif] The aim of this study is to investigate how bibliographic description of music materials has improved through history. The historical aspect is given by a study of bibliographic data in different catalogues of a specific collection. The aim is also to understand what specific problems will arise in the work of cataloguing music materials and how the problems are discussed in the literature. The study is focusing of church music material and the history of churchmusic is therefore given an exposition. The origin of musical notation, which took place within the church, is also discussed.
Atlas Copco möter employer branding - en strategistudie
Bakgrund: Employer branding handlar om en strategi ett företag kan använda för att bygga en identifierbar och unik identitet som arbetsgivare i syfte att kunna attrahera, motivera och kvarhålla nuvarande och framtida anställda.Studieobjektet: Altas Copco, ett globalt svenskt industriföretag som aktivt arbetar utefter strategin employer brandingSyfte: Syftet med uppsatsen är att undersöka hur employer branding används på företaget Atlas Copco utmed tre områden: attrahera anställda, kvarhålla och motivera anställda samt utvärdering och effekt av strategin.Metod: Uppsatsen är av kvalitativ och kartläggande fallstudiekaraktär. Deduktiv undersökningsansats har använts. Primärdata utgörs av intervjuer med respondenter från Atlas Copco.Slutsats: I studien i fråga har det framkommit att Altas Copco lägger tonvikt på att attrahera potentiella anställda till skillnad från att kvarhålla och motivera nuvarande medarbetare. På samma sätt har det i studien framkommit att lite fokus ligger på utvärdering och effekt av strategin..