Trots att Sverige är ett av världens mest jämställda länder råder en segregering på arbetsmarknaden där könsfördelningen är skev både hierarkiskt och sektoriellt. Tidigare forskning visar att en förklaring kan vara att kvinnor och män attraheras av arbetsgivare på olika sätt. Syftet med detta arbete är att studera hur Tele2 Sverige AB arbetar med jobbannonsering och employer branding för att jämna ut könsfördelningen bland de anställda.Genom att kombinera analyser av styrdokument för employer branding och tidigare använda jobbannonser med intervjuer med personal som arbetar med detta material har studien gett ett mångsidigt perspektiv på hur företagets arbete fortlöper. Studien visar att Tele2 Sverige AB har en jämnare könsfördelning än branschen generellt, framförallt på chefspositioner som ligger i fokus i företagets arbete. Detta har uppnåtts genom ett aktivt jämställdhetsarbete och ett riktat employer branding- och rekryteringsarbete.

Syftet med denna fallstudie är att undersöka på vilket sätt VisitSweden arbetar med Sveriges varu­märke mot internationella turister och besökare, samt hur de samarbetar med besöksnäringen för att stärka varumärket Sverige. Metodmässigt har vi genomfört en fallstudie på VisitSweden vars uppdrag är att marknadsföra Sverige till internationella turister och besökare. Vi har genom­fört kvalitativa intervjuer med marknadschefen på VisitSweden och aktörer i besöksnäringen. Fallstudien visar att VisitSweden i samarbete med NSU (Nämnden för Sverigefrämjande i Utlandet) arbetar med en strategi för Nation branding. Detta för att stärka Sverigebilden.

This paper is an inquiry that is trying to establish four young musicians' views of art and music.To define the boundaries of music and art and explore the possible similarities. The musicians were confronted with an artwork by Marcel Duchamp and a composition by John Cage, and have recieved a questionnaire where they were asked to express their views. They were also asked to point out qualities that define music and art and their boundaries. Follow up questions then try to futher clearify their definitions. The findings show that the group has a similar point of view where emotion and feeling rule over intellectualisation in relation to the creation of art..

The music distribution in Sweden and the world is rapidly changing. The music industry, however, has been reluctant to change the way they distribute music. The consequence has been that illegal music files have been available for downloading to anyone with an Internet connection. Because of the illegal downloading a new law have been implemented in an attempt to stop this behaviour. Our theory is that in implementing the IPRED-law, the sites that were hosting most of the illegal material will experience a severe decrease in traffic.

In the field of municipal services there are a wide range of aspects a small community must consider, especially considering that the circumstances in which a municipality operate continuously are changing. The changes include, for example, migration, individual lifestyles, the political governance and environment. Especially the latter might have a big impact on a town based on tourism such as Borgholm. We particularly have taken an interest for how this might affect the internal branding and internal brand communication of Borgholm municipality.Through our research we have found that Borgholm municipality in no particular extent is working with living the brand or any similar concepts. Also, we have found that the success of the internal branding of the organization in a great extent depend on the individuals of the different branches of the municipality?s work rather than on a coherent communication structure which reaches the whole organization..

The aim of this thesis is to better understand branding work in government agencies. What can systematic branding work result in, in a government agency, besides a strong brand in itself? Can it contribute to the democratic mission that government agencies have?Based on background information on government agencies, their mission in terms of communication, their particular characteristics in relation to the private sector; brands and how they are developed; as well as theories in organizational communication, and research on the possibilities and risks of branding work in the public sector, a qualitative case study on the Swedish Patent and Registration Office (PRV) was carried out.The case study consists of a study of PRV?s brand platform, their website as well as an interview with the person responsible for developing the platform. The information gathered during the case study indicates that PRV?s brand work seems to have resulted in a number of positive outcomes.

Abstract The purpose of this essay is to compare in what way pedagogues in pre-school in comparison to pedagogues in school use music as an implement to stimulate children?s language development. The essay is built on qualitative written interviews on four pedagogues, two pre-school teachers and two class teachers, along with relevant literature concerning music in relation to language development.In the interviews it was shown that music is used in a greater extent by the pre-school teachers, compared to the class teachers. Activities containing elements of music is situated on a daily basis in preschool, where the two interviewed pre-school teacher?s works.

What amount of knowledge of guitar playing can be expected after completing upper compulsory school? A qualitative research involving three different music teachers provides their view of knowledge. Their expectations have been compared to a quantitative research involving 58 upper secondary students from the social sciences programme. The idea is to compare their pedagogic intentions to the pedagogic realities of music teachings.The study shows a clear advantage for students who has attended some form of external music tuition as well as for those students who have someone in their families who play an instrumentIf the knowledge primarily is due to extracurricular activities perhaps there is time for a reformation of the music subject so that all may enjoy the education, not merely those who already possesses a curtain amount of knowledge...The experience must not be allowed to submit to the vast forests of chords, by doing so one misses the purpose entirely.

The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies have shown that a co-branding strategy is successful, but many operators are still reluctant to use co-branding in fear of long-term losses due to potentially damaged business relations. The objective of this study is to explain how the product- and brand related value for customers, retailers and suppliers is affected by co-branding between private labels and national brands.

Music not only fun but also necessary. This paper investigates how young people describe their relationship to music. The young people - students - in this study are coming from two different districts of Malmö: One with a population with mainly ethnical Swedish background and the other with a multicultural population. The research question is how we can describe young people's relationship to music on the one hand from the social theories which are presented and on the other hand from own experience as a music teacher. Group interviews are used to get the young people's own descriptions.

The purpose of this study is to analyze and understand how music festivals in Sweden are marketed today and the changes that will and may occur in the future. Music festivals are a common phenomenon in Sweden today and since most of them only are arranged once a year it gives the marketing of them a special character. Therefore I find it interesting to look at how the development of the Internet will change the marketing of music festivals. This study is based on a qualitative method where I have performed eight interviews with people who have given me their thoughts about this subject. The gathered material and my conclusions of this study are presented in chapter 4 and 5 and for further knowledge about this I recommend you to take a closer look at those chapters..

Industribranschen har idag vissa problem med att attrahera kompetent arbetskraft. Arbetet med att bygga ett starkt Employer Brand har därför blivit allt viktigare. Användandet av sociala medier har ökat och detta skapar nya möjligheter för företag att marknadsföra sig. Frågan är dock om företagen använder denna möjlighet i sitt arbete med Employer Branding. Syftet med denna studie var att undersöka hur industriföretag arbetar med Employer Branding genom sociala medier.

Title: Teaching environment and teachers. A study of how music education philosophies influence instrumental teaching and learning at a community music school. Question of the research: Which Music philosophical ideas can be traced in the instrumental teaching of a community music school? Two teachers and their students have been videotaped. Data from the tapes and from interviews with the teachers and students have been analyzed by means of a category system, which grew out of the theoretical overview.

The aim of this thesis is to investigate what information needs arise from the interest in music, which sources are preferred, how this information is sought and what part does the public library play in providing music materials. Brenda Dervin`s Sense-Making theory is what serves as a theoretic framework for this study. A qualitative approach was undertaken in the investigation and nine interviews were conducted with people interested in music. Findings indicate that different ways of acquiring information are used depending on the situation in which the information is needed and also what kinds of music people prefer. The main findings of this study suggest that people interested in music are keen to constantly discover new music to perform or listen to.

I have been using qualitative interviews to explore music's influence in school from a learning perspective, community perspective and identity-building perspective. I have visited two classes at two different schools to do these interviews with ten informants, both students and teachers. My interview questions were almost the same for both students and teachers, but differed in wording. My research is based on the informants? answers and relevant sources such as literary books, curricula and the Internet.After fieldwork was completed, I transcribed the interviews to further analyze them according to relevant theories, such as Bergman (2009) and Antal Lundström (1996).