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603 Uppsatser om Multiple celebrity endorsement - Sida 28 av 41
Film- & Litteraturturism : Fakta och fiktion i en lättsam blandning
Movie and literary tourism is a genre that has been recognized around the world for a long time but that has only recently got a grip on Sweden. More and more famous books are being cinematized and because of the success of these movies we can now walk in the traces of Wallander as well as the Millenniummovies.The focus of this study is mainly about the tourists? motivation when it comes to this form of tourism and the purpose is to try understand what needs come in to play when a movie and literary tourism attraction is chosen. The study objects are two movie and literary walks which are based on books and movies with a fictitious storyline.The performed research was based on a multiple strategy with the qualitative method - consisting of respondent and informant interviews - in focus and the quantitative investigation - in the form of an one-page questionnaire - more as a complement.On the basis of the most fundamental theory of motivation in general (Maslow, 1970) and the tourism research?s more specific travel motivation theory (Pearce, 2005), the conditions for movie and literature as sorts of tourism have been made clear.
Det svåra samarbetet : En essä om möten mellan olika syn på normer, etik moral och fostran
In this essay, I discuss one of the recurring dilemmas for a working recreational pedagogue, namely the hard task of cooperation with parents. As a recreational pedagogue, I am required to work by the curriculum Läroplan för grundskolan, förskoleklassen och fritidshemmet 2011. This policy document talks about what my responsibilities are, including establishing collaboration with parents in terms of the children?s development and education. It happens, however, that the pedagogue and the parent's ethical positions differ.
Man gör sitt jobb
It is a common-held belief that the social worker for the most part uses oneself as a ?tool? in working with clients. This study seeks to examine that ?tool? in the context of treatment of teenage boys with psychosocial problems such as criminal behavior, drug-abuse and/or abusive home environment. The main purpose is to identify the conceptions of masculinity, and more specific hegemonic and subordinated masculinity, of the professionals working with the boys.
Citeringsmotiv och forskningsevaluering inom kardiologisk forskning. En kvalitativ intervjustudie
The issue of using citation based indicators in the evaluation of science is widely discussed. Only recently did bibliometric indicators become one out of many means for the allocation of financial resources for scientific research at Swedish universities. The purpose of this thesis is to discuss the issue of using citations when evaluating science. The author studied the issue from the perspective of citers? motives.
Lost in place : on place theory and landscape architecture
Place is on the one hand a commonsense everyday word with diversely connotative meanings, and on the other a contested concept with different interpretations across a broad range of academic disciplines and discourses. This thesis researches theories of place and their implications for the theory and design practice of landscape architecture. Responding to problems of insufficient theoretical grounding and inconsistent use of the concept of place within the discipline presently, it argues the need for a theory of place better articulated in relation to landscape architecture. It seeks to contribute to such theory formation by drawing on ideas from related disciplines ? tracing diverse understandings of place beyond the commonsense meanings of the word and into the deeper reaches of place theory as tools to explain physical, social and spiritual aspects of the environment, and human relationships with it.
Hur social a?r den Sociala Ekonomin? : Sociala fo?retag och regionala innovationssystem
Authors: Kosovare Islami and Selma SumicDate: 2014-06-02Title: How social is the social economy? ? social businesses and their regional innovation system.Level: Bachelor thesis in Business AdministrationSupervisor: Bengt JohannissonExaminer: Frederic BillKey words: Social entrepreneurship, regional innovation system, business - to - businessThe purpose of this paper is to create a model of regional cooperation network for social enterprises as the base of an innovation. This model will be created through the empirical basis. The model proceeds from the three pillars that have been developed and include social entrepreneurship, business - to - business and regional innovation.Entrepreneurship has multiple definitions which treats such as innovative thinking, targeted and creative individuals. Social enterprise has attracted more widespread interest, while it is considered one potential solution for the development of a sustainable society.
Inköpsstrategier för ökad konkurrenskraft inom dagligvarubranschen
Term: Spring term 2007Study objects: Reitan Servicehandel AB, Vi-butikerna, ICA Sverige ABPurpose: The purpose of this study is to analyse how procurement is used as a strategy to achieve better competitive strength, within the retail food industry.Theoretical: The theoretical chapter illustrates different procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three food retail companies have been interviewed: Reitan Servicehandel AB, Vi-butikerna and ICA AB. To illustrate how consumer behaviour influences retail food market, several secondary consumer research studies have been analysed.Conclusions: The results indicate that the procurement organisation can achieve a better competitive strength by a centralised organisation, which make it possible to improve conditions of terms when ordering higher purchase volumes. The sourcing strategies can improve a company?s power within the supply chain. All companies within the study had a very good knowledge about consumer behaviour.
Modeling Determinants of First-Day Returns from IPOs
The primary purpose of this paper is to find the determinants of first-day returns on the Stockholm Stock Exchange. Our research will cover the 1996 ? 2004 periods. Our secondary purpose is intended to find a profitable trading strategy with regard to future IPOs on the Stockholm Stock Exchange. By using regression analysis, focusing on company specific factors and the IPO process, we hope to find a function exhibiting statistical significance, determining future first-day returns from which construction of a profitable trading strategy will be possible.
Europeiska r?dets gestaltning av klimatkrisen: En empirisk unders?kning av Europeiska r?dets inramning av klimatkrisen under ?ren 2019?2024
This paper aims to deepen the understanding of how the European Council frames the climate
crisis and its implications for political legitimacy and policymaking. The climate crisis is one
of the most pressing challenges of our time, influencing not only environmental systems but
also societal structures and governance. By analyzing the European Council?s framings during
the 2019?2024 strategic agenda, this research investigates how political actors shape
narratives to justify actions and policies in response to the climate crisis. Through a discourse
analysis of official Council conclusions, using a framework drawing on six typologies of
framing, the research examines the Council's evolving narrative in the context of multiple
crises, including the COVID-19 pandemic and the war in Ukraine.
Medborgarnas Förtroende för EU : En fråga om gemensam europeisk identitet?
Den Europeiska Unionen är en mångfacetterad samling länder med ett brett spektra av historisk bakgrund, geografisk placering och ekonomiska förhållanden. I denna uppsats undersöks huruvida en gemensam europeisk identitet kan bidra till en ökad tillit från medborgarna i unionen till EU som institution.Uppsatsens teoretiska underlag består av tidigare forskning. Denna forskning skapar ett fundament för den statistiska modell som används för att besvara frågeställningen.Med hjälp av data samlad ur bland annat Eurobarometerrapporter tar uppsatsen, via multipel linjär regression, fram en modell som förklarar förhållandet mellan den beroende variabeln ?förtroende för EU? och de oberoende variablerna ?uppfattning av gemensam europeisk identitet?, ?avstånd till Bryssel?, ?BNP per capita? och ?antal år som medlem i EU?.Resultatet visar en koppling mellan en högre grad av upplevd gemensam identitet hos medborgarna i ett land och ett ökat förtroende för EU.Vidare visar modellen ett negativt samband mellan förtroendet för EU och ett stigande värde på var och en av de övriga förklaringsvariablerna. Med andra ord: ju längre avstånd till Bryssel, ju högre BNP per capita och ju längre medlemskap i unionen desto lägre förtroende känner den genomsnittlige medborgaren för EU..
En kartl?ggning av inv?ndiga f?nsterluckors utbredning och konstruktion
Interior window shutters can be found in historical buildings, but they are an uncommon occurrence in
modern buildings. In modern contemporary construction, large glass panels are often the ideal because
of increased light inflow and for architectural purposes. However, this can generate several negative
effects, such as increased energy loss, lack of privacy and high sunlight penetration. Problems that
window shutters could have accommodated historically.
This thesis identifies a lack of knowledge about interior window shutters in the Swedish building
stock.
Cefskap och familjeliv - en kvalitativ studie om kvinnliga chefer i socialt arbete
This essay is a qualitative study whose aim is to see how to find a good balance between family life and managership. The result could give concrete proposals on how help can be designed to prospective female managers. The study is based on interviews with eight female managers. The interviews have been inspired by the narrative approach with the focus on how these women have tried to find a balance between management and family life and which obstacles they faced and the support they have had. The results of the study has shown that the support that the woman has been given by their spouse / partner has been one of the best and most important support for her to full fill her mission as being a manager as well as a mother.
Gränsdragningen vid otillbörlig marknadsföring - Särskilt vid vilseledande reklam gällande utmärkande egenskaper
Companies and special interest organizations pays multiple millions each year in order to reach out with messages about that their products are biggest, best and most beautiful. The publicity happens among thing like TV, in brochures, on the Internet andin newspapers etc. places. This means that consumer permanently becomes affected of publicity, and is thereby in an exposed situation. Around the EU, the border of what to consider undue or not, have been in different levels.
En bekväm och osocial framtid? : En kvalitativ studie om relationer, kommunikation och identitetsskapande i virtuella communitys
Den här uppsatsen behandlar virtuella communitys som en plats för social interaktion, kommunikation och identitetsskapande. Syftet med uppsatsen var att utforska hur relationer skapas, hur kommunikationen sker och hur individer framställer sin identitet på Internet. Studien har bedrivits genom en kvalitativ intervjustudie med fokusgrupper och målgruppen har varit unga vuxna i åldern 19-25 år. Som bakgrundsmaterial har vi undersökt tidigare forskning kring virtuella communitys, identitetsskapande, chattande och cyberkultur. Resultatet av studien kom att visa respondenternas användning av virtuella communitys och att dem ser det som en viktig del av det sociala livet.
Amerikanska marinkåren under Irakkrigen 1991 och 2003 : manöverkrigföring i teorin och praktiken?
Swedish doctrines emphasises the use of maneuver warfare in combat. Therefore we need tounderstand how a modern state can transform maneuver theories in doctrine into combat practice.United States Marine Corps, a joint armed force in itself, has participated in both Desert Stormand Iraqi Freedom and has since the 1980?s used a maneuver warfare concept. The aim of thisessay is to describe and explain to what degree USMC has conducted maneuver warfare in theIraq wars 1991 and 2003 according to maneuver theory, in the light of how maneuver warfareis thought to be conducted in accordance with then present warfighting doctrines. Theconclusions are that USMC has followed their doctrines in part; the Desert Storm warfaredeviated more from doctrine than the Iraqi Freedom warfare regarding maneuver warfare.